A data profile of the people who buy, follow and care about Yogyakarta in Indonesia — modelled from more than twelve digital signal sources. Yogyakarta has an estimated audience of 3,773,405 people in Indonesia.
Yogyakarta has an estimated audience of 3,773,405 people in Indonesia. 48.1% are female, 51.9% are male, average age 33.7. Top brand affinities: Traveloka, GitHub, Bank Negara Indonesia, FamilyMart, Garuda Indonesia.
Top brand affinities include Traveloka, GitHub, Bank Negara Indonesia, with strongest over-indexing on Traveloka (2.06× the country average).
Demographically, the Yogyakarta audience skews balanced with an average age of 33.7, and over-indexes on personality traits such as Career Orientation, Tradition.
The typical Yogyakarta fan in Indonesia is balanced, around 33.7 years old, with strong Career Orientation tendencies and a notable affinity for Traveloka.
The key figures that characterise the Yogyakarta profile in Indonesia.
48.1% are female, 51.9% are male, average age 33.7.
| Metric | Value |
|---|---|
| Female | 48.1% |
| Male | 51.9% |
| Average age | 33.7 |
| Estimated audience size | 3,773,405 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 25% | |
| 20-29 | 34% | |
| 30-39 | 20% | |
| 40-49 | 13% | |
| 50+ | 8% |
of the worldwide Yogyakarta audience comes from Indonesia.
| Country | Share |
|---|---|
| Indonesia | 68.6% |
| South Korea | 5.0% |
| Malaysia | 4.6% |
The strongest cross-interests of the Yogyakarta audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Udemy | Business & Career | 2.50× | ||
| 02 | GitHub | Internet & Social Media | 2.38× | ||
| 03 | Traveloka | Travel & Leisure | 2.06× | ||
| 04 | Click-to-donate site | Internet & Social Media | 1.99× | ||
| 05 | Digital art | Arts & Culture | 1.94× | ||
| 06 | Garuda Indonesia | Travel & Leisure | 1.88× | ||
| 07 | Astro (Malaysian satellite television) | Movies & TV | 1.85× | ||
| 08 | Scholarship | Kids & Family | 1.83× | ||
| 09 | Self-love | Health | 1.83× | ||
| 10 | Fast fashion | Fashion & Accessoires | 1.81× | ||
| 11 | 7-Eleven | Shopping | 1.79× | ||
| 12 | CIMB | Business & Career | 1.77× | ||
| 13 | Maybank | Business & Career | 1.74× | ||
| 14 | Bank Negara Indonesia | Business & Career | 1.70× | ||
| 15 | FamilyMart | Shopping | 1.69× | ||
| 16 | Haute couture | Fashion & Accessoires | 1.65× | ||
| 17 | Travel Blogger | Travel & Leisure | 1.64× | ||
| 18 | Modern architecture | Arts & Culture | 1.64× | ||
| 19 | Allkpop | Music & Radio | 1.62× | ||
| 20 | OPPO | Technology & Electronics | 1.61× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Career Orientation | POWER | 1.32× | |
| Tradition | CONSERVATISM | 1.26× | |
| Travelling | THRILL | 1.20× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 0.78× | |
| Price Sensitivity | PREMIUM | 0.81× | |
| Pet Ownership | JOY | 0.82× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Indonesia who actively search for Yogyakarta. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Indonesia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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