A data profile of the people who buy, follow and care about Zoom (TV channel) in Indonesia — modelled from more than twelve digital signal sources. Zoom (TV channel) has an estimated audience of 3,408,681 people in Indonesia.
The average Zoom (TV channel) fan in Indonesia is 37.1 years old, balanced, and lives primarily in West Java.
The audience is concentrated in West Java, Jakarta, East Java.
Top brand affinities include Telegram, Michael Jackson, Winter Olympic Games, with strongest over-indexing on Telegram (2.69× the country average).
Demographically, the Zoom (TV channel) audience skews balanced with an average age of 37.1, and over-indexes on personality traits such as Convenience Orientation, Price Sensitivity.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 34 regions tracked by Rascasse.
The typical Zoom (TV channel) fan in Indonesia is balanced, around 37.1 years old, with strong Convenience Orientation tendencies and a notable affinity for Telegram.
The key figures that characterise the Zoom (TV channel) profile in Indonesia.
49.1% are female, 50.9% are male, average age 37.1.
| Metric | Value |
|---|---|
| Female | 49.1% |
| Male | 50.9% |
| Average age | 37.1 |
| Estimated audience size | 3,408,681 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 14% | |
| 20-29 | 28% | |
| 30-39 | 30% | |
| 40-49 | 19% | |
| 50+ | 9% |
of the worldwide Zoom (TV channel) audience comes from Indonesia.
| Country | Share |
|---|---|
| United States | 30.3% |
| Japan | 18.3% |
| India | 7.7% |
Where the Zoom (TV channel) audience in Indonesia is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Maluku | ~20K | 1.52× | |
| 02 | Jakarta | ~400K | 1.33× | |
| 03 | East Nusa Tenggara | ~50K | 1.32× | |
| 04 | West Papua | ~10K | 1.25× | |
| 05 | South Sulawesi | ~100K | 1.23× | |
| 06 | Papua (province) | ~20K | 1.22× | |
| 07 | Special Region of Yogyakarta | ~60K | 1.13× | |
| 08 | West Sulawesi | ~20K | 1.12× | |
| 09 | Central Kalimantan | ~30K | 1.10× | |
| 10 | Bangka-Belitung Islands | ~20K | 1.09× | |
| 11 | Southeast Sulawesi | ~30K | 1.05× | |
| 12 | North Kalimantan | ~10K | 1.05× | |
| 13 | Central Sulawesi | ~30K | 1.04× | |
| 14 | North Sulawesi | ~40K | 1.03× | |
| 15 | Bengkulu | ~30K | 1.02× | |
| 16 | South Sumatra | ~80K | 0.97× | |
| 17 | East Kalimantan | ~50K | 0.97× | |
| 18 | East Java | ~400K | 0.96× | |
| 19 | West Sumatra | ~60K | 0.96× | |
| 20 | Gorontalo (disambiguation)(2) | ~10K | 0.94× | |
| 21 | Riau | ~70K | 0.91× | |
| 22 | North Sumatra | ~100K | 0.90× | |
| 23 | Jambi | ~30K | 0.90× | |
| 24 | North Maluku | ~10K | 0.89× | |
| 25 | South Kalimantan | ~40K | 0.88× | |
| 26 | West Kalimantan | ~40K | 0.86× | |
| 27 | Riau Islands | ~30K | 0.85× | |
| 28 | Banten | ~100K | 0.82× | |
| 29 | Bali | ~60K | 0.82× | |
| 30 | Aceh | ~40K | 0.82× | |
| 31 | Lampung | ~60K | 0.81× | |
| 32 | Central Java | ~300K | 0.79× | |
| 33 | West Java | ~400K | 0.78× | |
| 34 | West Nusa Tenggara | ~30K | 0.66× |
The strongest cross-interests of the Zoom (TV channel) audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | BBC iPlayer | Movies & TV | 12.12× | ||
| 02 | Winter Olympic Games | Sports | 7.17× | ||
| 03 | Michael Jackson | Music & Radio | 6.83× | ||
| 04 | Children's television series | Movies & TV | 5.30× | ||
| 05 | ESPN | Movies & TV | 4.87× | ||
| 06 | FIFA Club World Cup | Sports | 3.87× | ||
| 07 | FA Cup | Sports | 3.72× | ||
| 08 | Subscription business model | Shopping | 3.05× | ||
| 09 | Rugby union | Sports | 2.76× | ||
| 10 | Track and field | Sports | 2.71× | ||
| 11 | Telegram | Internet & Social Media | 2.69× | ||
| 12 | Investment management | Business & Career | 2.40× | ||
| 13 | Indonesian cuisine | Food & Beverages | 2.33× | ||
| 14 | Self-employment | Business & Career | 2.04× | ||
| 15 | Viu (streaming media) | Movies & TV | 1.91× | ||
| 16 | Cholesterol | Food & Beverages | 1.74× | ||
| 17 | Telkomsel | Technology & Electronics | 1.64× | ||
| 18 | FIFA (video game series) | Games | 1.62× | ||
| 19 | Linux | Technology & Electronics | 1.61× | ||
| 20 | Meat | Food & Beverages | 1.60× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Convenience Orientation | PREMIUM | 3.05× | |
| Price Sensitivity | PREMIUM | 2.28× | |
| Risk Appetite | THRILL | 1.68× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Travelling | THRILL | 0.64× | |
| Healthy Lifestyle | BALANCE | 0.71× | |
| Career Orientation | POWER | 0.82× |
Zoom (TV channel)'s target market in Indonesia covers an estimated 3,408,681 people, concentrated in West Java and Jakarta.
49.1% of the Zoom (TV channel) audience are female, 50.9% are male, with an average age of 37.1 years.
Zoom (TV channel) fans show strongest brand affinity for Telegram (2.69×), Michael Jackson (6.83×), and Winter Olympic Games (7.17×) over the country average.
Zoom (TV channel) fans in Indonesia are most concentrated in West Java (reach ~400K), Jakarta (reach ~400K), and East Java (reach ~400K). These three regions account for the largest share of the active audience.
Beyond Zoom (TV channel) itself, the audience over-indexes on Michael Jackson (6.83×), Winter Olympic Games (7.17×), Indonesian cuisine (2.33×), and Viu (streaming media) (1.91×) compared to the Indonesia average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Indonesia who actively search for Zoom (TV channel). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Indonesia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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