Rascasse Audience Intelligence

Zoom (TV channel) Target Market in Indonesia

A data profile of the people who buy, follow and care about Zoom (TV channel) in Indonesia — modelled from more than twelve digital signal sources. Zoom (TV channel) has an estimated audience of 3,408,681 people in Indonesia.

#16among Brand in Indonesia
#40in Technology & Electronics

The average Zoom (TV channel) fan in Indonesia is 37.1 years old, balanced, and lives primarily in West Java.

The audience is concentrated in West Java, Jakarta, East Java.

Top brand affinities include Telegram, Michael Jackson, Winter Olympic Games, with strongest over-indexing on Telegram (2.69× the country average).

Demographically, the Zoom (TV channel) audience skews balanced with an average age of 37.1, and over-indexes on personality traits such as Convenience Orientation, Price Sensitivity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 34 regions tracked by Rascasse.

The typical Zoom (TV channel) fan in Indonesia is balanced, around 37.1 years old, with strong Convenience Orientation tendencies and a notable affinity for Telegram.

Category: Technology & Electronics · Type: Brand

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-18.

Section 01

At a glance

The key figures that characterise the Zoom (TV channel) profile in Indonesia.

Audience size
3.4M
in Indonesia
Gender
49.1%
50.9% male
Age
37.1
average years
Country rank
#571
Brand in Indonesia
Fig. 01

Search interest · 12-month trend

+14%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Zoom (TV channel)

49.1% are female, 50.9% are male, average age 37.1.

Fig. 02

Gender split

49.1%
Female
50.9%
Male
Demographic split for Zoom (TV channel) audience in Indonesia
MetricValue
Female49.1%
Male50.9%
Average age37.1
Estimated audience size3,408,681
Fig. 03

Age distribution

Ø 37.1
average years
Age distribution of the Zoom (TV channel) audience in Indonesia
Age bracketShare%
16-1914%
20-2928%
30-3930%
40-4919%
50+9%
Fig. 04

Worldwide distribution

4.5%

of the worldwide Zoom (TV channel) audience comes from Indonesia.

Worldwide audience distribution share by country for Zoom (TV channel)
CountryShare
United States30.3%
Japan18.3%
India7.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Indonesia average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Zoom (TV channel) audience in Indonesia is strongest.

Fig. 05

Top regions by affinity

Zoom (TV channel) customers by region in Indonesia
#RegionReachAffinity×
01Maluku~20K1.52×
02Jakarta~400K1.33×
03East Nusa Tenggara~50K1.32×
04West Papua~10K1.25×
05South Sulawesi~100K1.23×
06Papua (province)~20K1.22×
07Special Region of Yogyakarta~60K1.13×
08West Sulawesi~20K1.12×
09Central Kalimantan~30K1.10×
10Bangka-Belitung Islands~20K1.09×
11Southeast Sulawesi~30K1.05×
12North Kalimantan~10K1.05×
13Central Sulawesi~30K1.04×
14North Sulawesi~40K1.03×
15Bengkulu~30K1.02×
16South Sumatra~80K0.97×
17East Kalimantan~50K0.97×
18East Java~400K0.96×
19West Sumatra~60K0.96×
20Gorontalo (disambiguation)(2)~10K0.94×
21Riau~70K0.91×
22North Sumatra~100K0.90×
23Jambi~30K0.90×
24North Maluku~10K0.89×
25South Kalimantan~40K0.88×
26West Kalimantan~40K0.86×
27Riau Islands~30K0.85×
28Banten~100K0.82×
29Bali~60K0.82×
30Aceh~40K0.82×
31Lampung~60K0.81×
32Central Java~300K0.79×
33West Java~400K0.78×
34West Nusa Tenggara~30K0.66×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Zoom (TV channel) audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Zoom (TV channel) audience
#·InterestCategoryAffinity×
01BBC iPlayerMovies & TV12.12×
02Winter Olympic GamesSports7.17×
03Michael JacksonMusic & Radio6.83×
04Children's television seriesMovies & TV5.30×
05ESPNMovies & TV4.87×
06FIFA Club World CupSports3.87×
07FA CupSports3.72×
08Subscription business modelShopping3.05×
09Rugby unionSports2.76×
10Track and fieldSports2.71×
11TelegramInternet & Social Media2.69×
12Investment managementBusiness & Career2.40×
13Indonesian cuisineFood & Beverages2.33×
14Self-employmentBusiness & Career2.04×
15Viu (streaming media)Movies & TV1.91×
16CholesterolFood & Beverages1.74×
17TelkomselTechnology & Electronics1.64×
18FIFA (video game series)Games1.62×
19LinuxTechnology & Electronics1.61×
20MeatFood & Beverages1.60×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Zoom (TV channel) audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

What stands out
The strongest tendencies
Top personality traits over-indexed by Zoom (TV channel) audience · What stands out
TraitClusterDeviationScore
Convenience OrientationPREMIUM3.05×
Price SensitivityPREMIUM2.28×
Risk AppetiteTHRILL1.68×
1.00× baseline
Rather not
The weakest tendencies
Top personality traits over-indexed by Zoom (TV channel) audience · Rather not
TraitClusterDeviationScore
TravellingTHRILL0.64×
Healthy LifestyleBALANCE0.71×
Career OrientationPOWER0.82×
1.00× baseline
Section 06

Frequently asked questions

01

Who is Zoom (TV channel)'s target market in Indonesia?

Zoom (TV channel)'s target market in Indonesia covers an estimated 3,408,681 people, concentrated in West Java and Jakarta.

02

What is the gender split and age of Zoom (TV channel) customers?

49.1% of the Zoom (TV channel) audience are female, 50.9% are male, with an average age of 37.1 years.

03

Which brands do Zoom (TV channel) fans like most?

Zoom (TV channel) fans show strongest brand affinity for Telegram (2.69×), Michael Jackson (6.83×), and Winter Olympic Games (7.17×) over the country average.

04

Where do Zoom (TV channel) fans live in Indonesia?

Zoom (TV channel) fans in Indonesia are most concentrated in West Java (reach ~400K), Jakarta (reach ~400K), and East Java (reach ~400K). These three regions account for the largest share of the active audience.

05

What other brands do Zoom (TV channel) fans also like?

Beyond Zoom (TV channel) itself, the audience over-indexes on Michael Jackson (6.83×), Winter Olympic Games (7.17×), Indonesian cuisine (2.33×), and Viu (streaming media) (1.91×) compared to the Indonesia average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

How to read this data

Audience size is the estimated number of people in Indonesia who actively search for Zoom (TV channel). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Indonesia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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