A data profile of the people who buy, follow and care about All Blacks in Ireland — modelled from more than twelve digital signal sources. All Blacks has an estimated audience of 36,305 people in Ireland.
All Blacks has an estimated audience of 36,305 people in Ireland. 39.8% are female, 60.2% are male, average age 33.9. Top brand affinities: Apprenticeship, Harvey Norman, Manchester United F.C., Racing Post, Rugby sevens.
Top brand affinities include Apprenticeship, Harvey Norman, Manchester United F.C., with strongest over-indexing on Apprenticeship (7.24× the country average).
Demographically, the All Blacks audience skews more male with an average age of 33.9, and over-indexes on personality traits such as Early Adopter Mentality, Career Orientation.
The typical All Blacks fan in Ireland is more male, around 33.9 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Apprenticeship.
The key figures that characterise the All Blacks profile in Ireland.
39.8% are female, 60.2% are male, average age 33.9.
| Metric | Value |
|---|---|
| Female | 39.8% |
| Male | 60.2% |
| Average age | 33.9 |
| Estimated audience size | 36,305 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 39% | |
| 20-29 | 15% | |
| 30-39 | 16% | |
| 40-49 | 17% | |
| 50+ | 13% |
of the worldwide All Blacks audience comes from Ireland.
| Country | Share |
|---|---|
| United States | 24.1% |
| United Kingdom | 13.9% |
| New Zealand | 12.3% |
The strongest cross-interests of the All Blacks audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Kansas City Chiefs | Sports | 10.73× | ||
| 02 | Detroit Lions | Sports | 7.83× | ||
| 03 | Apprenticeship | Business & Career | 7.24× | ||
| 04 | Rugby sevens | Sports | 3.73× | ||
| 05 | Rugby World Cup | Sports | 2.95× | ||
| 06 | Ryder Cup | Sports | 2.71× | ||
| 07 | Masters Tournament | Sports | 2.48× | ||
| 08 | UEFA Europa League | Sports | 2.35× | ||
| 09 | Harvey Norman | Shopping | 2.29× | ||
| 10 | BBC Sport | Sports | 2.29× | ||
| 11 | Aston Villa F.C. | Sports | 2.16× | ||
| 12 | Racing Post | Sports | 2.10× | ||
| 13 | PGA Tour | Sports | 1.91× | ||
| 14 | Carpentry | Home & Garden | 1.73× | ||
| 15 | FIFA World Cup | Sports | 1.65× | ||
| 16 | Manchester United F.C. | Sports | 1.59× | ||
| 17 | UEFA Champions League | Sports | 1.58× | ||
| 18 | Manchester City F.C. | Sports | 1.57× | ||
| 19 | Screwfix | Home & Garden | 1.55× | ||
| 20 | Virgin Media | Technology & Electronics | 1.55× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 1.10× | |
| Career Orientation | POWER | 1.09× | |
| Sports Activity | POWER | 1.07× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Creativity | OPEN | 0.59× | |
| Family Orientation | CONSERVATISM | 0.65× | |
| Design Affinity | PREMIUM | 0.65× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Ireland who actively search for All Blacks. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Ireland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
Source: Rascasse Audience Intelligence — modeled from anonymized, multi-source behavioral signals (search, social, events), updated monthly. Data status: 09/2026.
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