A data profile of the people who buy, follow and care about Rekha in India — modelled from more than twelve digital signal sources. Rekha has an estimated audience of 3,287,987 people in India.
Rekha has an estimated audience of 3,287,987 people in India. 39.6% are female, 60.4% are male, average age 35.2. Top brand affinities: Microwave oven, Soap opera, Internet celebrity, Innovation, Nonprofit organization.
Top brand affinities include Microwave oven, Soap opera, Internet celebrity, with strongest over-indexing on Microwave oven (2.63× the country average).
Demographically, the Rekha audience skews more male with an average age of 35.2, and over-indexes on personality traits such as Indulgence, Convenience Orientation.
The typical Rekha fan in India is more male, around 35.2 years old, with strong Indulgence tendencies and a notable affinity for Microwave oven.
The key figures that characterise the Rekha profile in India.
39.6% are female, 60.4% are male, average age 35.2.
| Metric | Value |
|---|---|
| Female | 39.6% |
| Male | 60.4% |
| Average age | 35.2 |
| Estimated audience size | 3,287,987 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 21% | |
| 20-29 | 32% | |
| 30-39 | 20% | |
| 40-49 | 16% | |
| 50+ | 10% |
of the worldwide Rekha audience comes from India.
| Country | Share |
|---|---|
| India | 80.9% |
| United States | 6.3% |
| Canada | 3.2% |
The strongest cross-interests of the Rekha audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Convenience food | Food & Beverages | 3.93× | ||
| 02 | Soap opera | Movies & TV | 3.19× | ||
| 03 | Ryan Gosling | Movies & TV | 2.97× | ||
| 04 | Microwave oven | Home & Garden | 2.63× | ||
| 05 | Kate Winslet | Movies & TV | 2.37× | ||
| 06 | Mission: Impossible | Movies & TV | 2.29× | ||
| 07 | Fertilizer | Home & Garden | 2.16× | ||
| 08 | Traditional medicine | Health | 2.15× | ||
| 09 | Rail transport | Travel & Leisure | 2.01× | ||
| 10 | Sugar substitute | Food & Beverages | 1.88× | ||
| 11 | Charitable organization | Politics & Society | 1.71× | ||
| 12 | Public transport | Cars & Mobility | 1.71× | ||
| 13 | Tradition | Politics & Society | 1.70× | ||
| 14 | Alternative medicine | Business & Career | 1.68× | ||
| 15 | Handball | Sports | 1.65× | ||
| 16 | Grilling | Food & Beverages | 1.65× | ||
| 17 | Internet celebrity | Internet & Social Media | 1.63× | ||
| 18 | Innovation | Business & Career | 1.62× | ||
| 19 | Nonprofit organization | Politics & Society | 1.62× | ||
| 20 | Kitchenware | Home & Garden | 1.57× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Indulgence | JOY | 2.19× | |
| Convenience Orientation | PREMIUM | 2.17× | |
| Community Orientation | OPEN | 1.71× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Luxury Orientation | PREMIUM | 0.62× | |
| Pet Ownership | JOY | 0.63× | |
| Extroversion | THRILL | 0.70× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in India who actively search for Rekha. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across India. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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