Rascasse Audience Intelligence

Rekha Audience in United States

A data profile of the people who buy, follow and care about Rekha in United States — modelled from more than twelve digital signal sources. Rekha has an estimated audience of 257,441 people in United States.

#3166among Actor Actress or TV Star in United States#13055among Person in United States#9302in Movies & TV

The average Rekha fan in United States is 40.5 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include Bollywood movies, Cooking, Nonprofit organization, with strongest over-indexing on Bollywood movies (5.59× the country average).

Demographically, the Rekha audience skews more female with an average age of 40.5, and over-indexes on personality traits such as Patriotism, Travelling.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Rekha fan in United States is more female, around 40.5 years old, with strong Patriotism tendencies and a notable affinity for Bollywood movies.

Category: Movies & TV · Type: Person · Subtype: Actor Actress or TV Star

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Rekha profile in United States.

Audience size
257K
in United States
Gender
88.3%♀
11.7% male
Age
40.5
average years
Country rank
#52123
Person in United States
Fig. 01

Search interest · 12-month trend

-21%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Rekha fans

88.3% are female, 11.7% are male, average age 40.5.

Fig. 02

Gender split

88.3%
Female
11.7%
Male
Demographic split for Rekha audience in United States
MetricValue
Female88.3%
Male11.7%
Average age40.5
Estimated audience size257,441
Fig. 03

Age distribution

Ø 40.5
average years
Age distribution of the Rekha audience in United States
Age bracketShare%
16-1917%
20-2924%
30-3914%
40-4917%
50+28%
Fig. 04

Worldwide distribution

6.3%

of the worldwide Rekha audience comes from United States.

Worldwide audience distribution share by country for Rekha
CountryShare
India80.9%
United States6.3%
Canada3.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Rekha audience in United States is strongest.

Fig. 05

Top regions by affinity

Rekha fans by region: top regions in United States
#RegionReachAffinity×
01New Jersey~20K3.13×
02New York~30K2.13×
03California~60K1.98×
04Virginia~10K1.91×
05Washington~10K1.88×
06Maryland~8K1.75×
07Texas~40K1.74×
08Massachusetts~9K1.70×
09Illinois~20K1.66×
10Georgia~10K1.55×
11Connecticut~4K1.35×
12North Carolina~10K1.30×
13Washington, District of Columbia~1K1.25×
14Pennsylvania~10K1.24×
15Delaware<1K1.22×
16Michigan~9K1.21×
17Ohio~9K1.05×
18Minnesota~4K1.02×
19Arizona~5K0.97×
20Indiana~5K0.96×
21Oregon~3K0.91×
22Kansas~2K0.91×
23Florida~20K0.90×
24New Hampshire<1K0.90×
25Missouri~4K0.88×
26Alaska<1K0.87×
27Vermont<1K0.87×
28Rhode Island<1K0.86×
29South Dakota<1K0.85×
30North Dakota<1K0.85×
31Montana<1K0.83×
32Arkansas~2K0.82×
33Nebraska~1K0.81×
34Kentucky~3K0.80×
35Tennessee~4K0.79×
36Colorado~3K0.79×
37Nevada~2K0.79×
38Wisconsin~3K0.78×
39West Virginia<1K0.77×
40Maine<1K0.77×
41Louisiana~3K0.75×
42Iowa~2K0.75×
43Hawaii<1K0.75×
44New Mexico~1K0.74×
45Idaho~1K0.74×
46Mississippi~2K0.73×
47South Carolina~3K0.71×
48Alabama~3K0.71×
49Oklahoma~2K0.71×
50Utah~2K0.66×
Fig. 06

Affinity by region

Affinity by region — Rekha, United States
0.66×1.00×3.13×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Rekha audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Rekha audience
#·InterestCategoryAffinity×
01Malaysia AirlinesTravel & Leisure18.33×
02Etihad AirwaysTravel & Leisure18.33×
03EVA AirTravel & Leisure15.67×
04LufthansaTravel & Leisure11.70×
05Turkish AirlinesTravel & Leisure11.56×
06Air FranceTravel & Leisure11.33×
07Air CanadaTravel & Leisure10.71×
08Bollywood moviesMovies & TV5.59×
09Nonprofit organizationPolitics & Society2.91×
10PinterestInternet & Social Media2.29×
11CNNMovies & TV2.25×
12InsuranceBusiness & Career2.15×
13Home improvementHome & Garden2.10×
14WalmartShopping2.10×
15Health careBusiness & Career2.09×
16RecipesFood & Beverages2.06×
17XInternet & Social Media2.03×
18MedicineBusiness & Career2.01×
19CookingFood & Beverages1.96×
20SmartphonesTechnology & Electronics1.88×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Rekha audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Rekha audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.90×
TravellingTHRILL1.66×
Need for SecurityCONSERVATISM1.66×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Rekha audience · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL0.87×
SustainabilityBALANCE0.88×
Design AffinityPREMIUM0.95×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Rekha have in United States?

Rekha has an estimated audience of 257,441 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Rekha fans?

88.3% of Rekha fans are female, 11.7% are male, with an average age of 40.5 years.

03

Which brands do Rekha fans like most?

Rekha fans show strongest brand affinity for Bollywood movies (5.59×), Cooking (1.96×), and Nonprofit organization (2.91×) over the country average.

04

Where do Rekha fans live in United States?

Rekha fans in United States are most concentrated in California (reach ~60K), Texas (reach ~40K), and New York (reach ~30K). These three regions account for the largest share of the active audience.

05

What other brands do Rekha fans also like?

Beyond Rekha itself, the audience over-indexes on Cooking (1.96×), Nonprofit organization (2.91×), Turkish Airlines (11.56×), and Air Canada (10.71×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Actor Actress or TV Star audiences in United States

See Rekha audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Rekha. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →