A data profile of the people who buy, follow and care about Wicket in India — modelled from more than twelve digital signal sources. Wicket has an estimated audience of 3,628,669 people in India.
Wicket has an estimated audience of 3,628,669 people in India. 4.0% are female, 96.0% are male, average age 26.5. Top brand affinities: FIFA World Cup, Cricket World Cup, Sports club, Tom Cruise, Max Verstappen.
Top brand affinities include FIFA World Cup, Cricket World Cup, Sports club, with strongest over-indexing on FIFA World Cup (1.52× the country average).
Demographically, the Wicket audience skews more male with an average age of 26.5, and over-indexes on personality traits such as Indulgence, Career Orientation.
The typical Wicket fan in India is more male, around 26.5 years old, with strong Indulgence tendencies and a notable affinity for FIFA World Cup.
The key figures that characterise the Wicket profile in India.
4.0% are female, 96.0% are male, average age 26.5.
| Metric | Value |
|---|---|
| Female | 4.0% |
| Male | 96.0% |
| Average age | 26.5 |
| Estimated audience size | 3,628,669 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 49% | |
| 20-29 | 35% | |
| 30-39 | 10% | |
| 40-49 | 4% | |
| 50+ | 2% |
of the worldwide Wicket audience comes from India.
| Country | Share |
|---|---|
| India | 43.7% |
| Saudi Arabia | 7.5% |
| United Arab Emirates | 6.8% |
The strongest cross-interests of the Wicket audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Motorboat | Cars & Mobility | 2.29× | ||
| 02 | Thai Airways | Travel & Leisure | 2.17× | ||
| 03 | Max Verstappen | Sports | 1.89× | ||
| 04 | Ryan Gosling | Movies & TV | 1.86× | ||
| 05 | Japan Airlines | Travel & Leisure | 1.85× | ||
| 06 | The Championships, Wimbledon | Sports | 1.84× | ||
| 07 | Tom Cruise | Movies & TV | 1.83× | ||
| 08 | Sports club | Sports | 1.80× | ||
| 09 | Monopoly (game) | Games | 1.69× | ||
| 10 | Keanu Reeves | Movies & TV | 1.68× | ||
| 11 | Henry Cavill | Movies & TV | 1.62× | ||
| 12 | PGA Tour | Sports | 1.62× | ||
| 13 | Paris Saint-Germain | Sports | 1.61× | ||
| 14 | Low-cost carrier | Travel & Leisure | 1.58× | ||
| 15 | John Cena | Sports | 1.54× | ||
| 16 | Virtual reality | Technology & Electronics | 1.54× | ||
| 17 | Jennifer Lawrence | Movies & TV | 1.53× | ||
| 18 | FIFA World Cup | Sports | 1.52× | ||
| 19 | Cricket World Cup | Sports | 1.52× | ||
| 20 | Leonardo DiCaprio | Movies & TV | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Indulgence | JOY | 1.21× | |
| Career Orientation | POWER | 1.20× | |
| Convenience Orientation | PREMIUM | 1.07× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Family Orientation | CONSERVATISM | 0.62× | |
| Design Affinity | PREMIUM | 0.62× | |
| Price Sensitivity | PREMIUM | 0.66× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in India who actively search for Wicket. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across India. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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