Rascasse Audience Intelligence

Wicket Audience in United States

A data profile of the people who buy, follow and care about Wicket in United States — modelled from more than twelve digital signal sources. Wicket has an estimated audience of 354,111 people in United States.

#12811among Topic in United States#4414in Sports

The average Wicket fan in United States is 36.3 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Cricket World Cup, Badminton, Air Canada, with strongest over-indexing on Cricket World Cup (47.01× the country average).

Demographically, the Wicket audience skews more male with an average age of 36.3, and over-indexes on personality traits such as Travelling, Urban Lifestyle.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Wicket fan in United States is more male, around 36.3 years old, with strong Travelling tendencies and a notable affinity for Cricket World Cup.

Category: Sports · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Wicket profile in United States.

Audience size
354K
in United States
Gender
22.7%♀
77.3% male
Age
36.3
average years
Country rank
#44353
Topic in United States
Fig. 01

Search interest · 12-month trend

+1350%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Wicket fans

22.7% are female, 77.3% are male, average age 36.3.

Fig. 02

Gender split

22.7%
Female
77.3%
Male
Demographic split for Wicket audience in United States
MetricValue
Female22.7%
Male77.3%
Average age36.3
Estimated audience size354,111
Fig. 03

Age distribution

Ø 36.3
average years
Age distribution of the Wicket audience in United States
Age bracketShare%
16-1917%
20-2932%
30-3924%
40-4915%
50+12%
Fig. 04

Worldwide distribution

4.3%

of the worldwide Wicket audience comes from United States.

Worldwide audience distribution share by country for Wicket
CountryShare
India43.7%
Saudi Arabia7.5%
United Arab Emirates6.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Wicket audience in United States is strongest.

Fig. 05

Top regions by affinity

Wicket fans by region: top regions in United States
#RegionReachAffinity×
01Illinois~20K1.53×
02Minnesota~7K1.35×
03New Hampshire~2K1.30×
04Oregon~5K1.26×
05Massachusetts~9K1.23×
06Wisconsin~7K1.23×
07Connecticut~4K1.19×
08Vermont<1K1.19×
09Maine~1K1.18×
10Utah~4K1.17×
11Iowa~3K1.14×
12Montana~1K1.13×
13Nebraska~2K1.12×
14Rhode Island~1K1.11×
15Virginia~10K1.10×
16North Dakota<1K1.09×
17Washington~8K1.07×
18Colorado~6K1.05×
19Idaho~2K1.05×
20Pennsylvania~10K1.04×
21Missouri~6K1.04×
22Washington, District of Columbia~1K1.04×
23Kansas~3K1.02×
24Alaska<1K1.02×
25South Dakota<1K1.01×
26Ohio~10K0.97×
27Indiana~6K0.97×
28Oklahoma~4K0.96×
29North Carolina~10K0.95×
30South Carolina~5K0.95×
31Michigan~9K0.93×
32Tennessee~7K0.92×
33Maryland~6K0.92×
34Arkansas~3K0.92×
35Hawaii~1K0.92×
36Arizona~7K0.91×
37California~40K0.90×
38Alabama~4K0.90×
39New York~20K0.89×
40New Jersey~8K0.89×
41Delaware<1K0.87×
42Florida~20K0.85×
43Texas~20K0.81×
44Georgia~9K0.81×
45Kentucky~4K0.81×
46Louisiana~4K0.79×
47New Mexico~1K0.77×
48West Virginia~1K0.77×
49Nevada~2K0.71×
50Mississippi~2K0.71×
Fig. 06

Affinity by region

Affinity by region — Wicket, United States
0.71×1.00×1.53×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Wicket audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Wicket audience
#·InterestCategoryAffinity×
01Cricket World CupSports47.01×
02Toulouse FCSports37.50×
03VodafoneTechnology & Electronics22.73×
04BadmintonSports20.34×
05LufthansaTravel & Leisure15.19×
06Air CanadaTravel & Leisure14.78×
07EmiratesTravel & Leisure14.55×
08Data scienceBusiness & Career11.35×
09Cleveland GuardiansSports7.62×
10FlightAwareTravel & Leisure7.17×
11Business schoolBusiness & Career6.92×
12Web serverTechnology & Electronics6.22×
13CricketSports5.29×
14LinkedInInternet & Social Media5.00×
15Detroit TigersSports4.18×
16First class travelTravel & Leisure3.80×
17Mortgage loansBusiness & Career3.08×
18Pizza HutFood & Beverages2.46×
19Google DriveTechnology & Electronics2.44×
20AirbnbTravel & Leisure2.14×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Wicket audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Wicket audience · What stands out
TraitClusterDeviationScore
TravellingTHRILL2.23×
Urban LifestyleOPEN2.10×
Quality AwarenessPREMIUM2.07×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Wicket audience · Rather not
TraitClusterDeviationScore
DIY MentalityTHRILL0.56×
CreativityOPEN0.77×
ExtroversionTHRILL0.78×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Wicket have in United States?

Wicket has an estimated audience of 354,111 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Wicket fans?

22.7% of Wicket fans are female, 77.3% are male, with an average age of 36.3 years.

03

Which brands do Wicket fans like most?

Wicket fans show strongest brand affinity for Cricket World Cup (47.01×), Badminton (20.34×), and Air Canada (14.78×) over the country average.

04

Where do Wicket fans live in United States?

Wicket fans in United States are most concentrated in California (reach ~40K), Texas (reach ~20K), and Florida (reach ~20K). These three regions account for the largest share of the active audience.

05

What other brands do Wicket fans also like?

Beyond Wicket itself, the audience over-indexes on Badminton (20.34×), Air Canada (14.78×), Lufthansa (15.19×), and Emirates (14.55×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Sports audiences in United States

See Wicket audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Wicket. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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