Wicket Audience in United States
Wicket has an estimated audience of 354,111 people in United States. 22.7% are female, 77.3% are male, average age 36.3. Top regions: California, Texas, New York. Top brand affinities: Electrolyte, Elsword, Nationality, Mackenzie Foy, Voter registration.
The average Wicket fan in United States is 36.3 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Electrolyte, Elsword, Nationality, with strongest over-indexing on Electrolyte (8.14× the country average). Demographically, the Wicket audience skews more male with an average age of 36.3, and over-indexes on personality traits such as Travelling, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Sports · Type: Topic
Demographics of Wicket fans
| Metric | Value |
|---|---|
| Female | 22.7% |
| Male | 77.3% |
| Average age | 36.3 |
| Estimated audience size | 354,111 |
Audience persona
The typical Wicket fan in United States is more male, around 36.3 years old, with strong Travelling tendencies and a notable affinity for Electrolyte.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 40,982 | 1.05× |
| Texas | 29,119 | 0.96× |
| New York | 22,210 | 1.12× |
| Florida | 22,109 | 0.92× |
| Pennsylvania | 14,052 | 1.18× |
| Illinois | 13,072 | 1.11× |
| Ohio | 11,178 | 1.02× |
| Virginia | 10,191 | 1.18× |
| North Carolina | 9,942 | 0.93× |
| Georgia | 9,776 | 0.9× |
| New Jersey | 9,116 | 1.01× |
| Washington | 9,083 | 1.28× |
| Michigan | 8,964 | 0.97× |
| Massachusetts | 7,824 | 1.12× |
| Tennessee | 6,720 | 0.95× |
| Indiana | 6,333 | 0.98× |
| Arizona | 6,202 | 0.86× |
| Maryland | 6,196 | 1.02× |
| Missouri | 6,062 | 1.06× |
| Colorado | 6,014 | 1.08× |
| Wisconsin | 5,927 | 1.11× |
| Minnesota | 5,479 | 1.08× |
| Oregon | 4,905 | 1.21× |
| South Carolina | 4,703 | 0.88× |
| Utah | 4,211 | 1.33× |
| Kentucky | 4,114 | 0.93× |
| Connecticut | 4,044 | 1.14× |
| Louisiana | 3,865 | 0.85× |
| Alabama | 3,659 | 0.74× |
| Iowa | 3,536 | 1.21× |
| Oklahoma | 3,437 | 0.87× |
| Kansas | 2,998 | 1.07× |
| Nevada | 2,903 | 0.85× |
| Arkansas | 2,387 | 0.82× |
| Nebraska | 2,001 | 1.13× |
| Mississippi | 1,954 | 0.67× |
| Idaho | 1,806 | 1.02× |
| Hawaii | 1,672 | 1.1× |
| New Mexico | 1,456 | 0.82× |
| West Virginia | 1,371 | 0.83× |
| New Hampshire | 1,362 | 0.98× |
| Maine | 1,267 | 1× |
| Washington, District of Columbia | 1,224 | 1.15× |
| Rhode Island | 1,171 | 1.04× |
| Montana | 895 | 0.91× |
| North Dakota | 860 | 1.18× |
| Delaware | 804 | 0.82× |
| Alaska | 765 | 1.01× |
| South Dakota | 744 | 0.91× |
| Vermont | 584 | 0.94× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Electrolyte | 8.14× | Health |
| Elsword | 20× | Games |
| Nationality | 2.4× | Politics & Society |
| Mackenzie Foy | 8.46× | Fashion & Accessoires |
| Voter registration | 4.8× | Politics & Society |
| OpenJDK | 20× | |
| Dental hygienist | 6.28× | Health |
| Necktie | 4.58× | Fashion & Accessoires |
| Pantsuit | 8.99× | Fashion & Accessoires |
| Fox 13 News | 5.67× | Movies & TV |
| Israel | 1.71× | Travel & Leisure |
| Sears | 3.31× | Shopping |
| Jeep Wagoneer | 4.39× | Cars & Mobility |
| Noodle (Gorillaz) | 2.59× | Music & Radio |
| San Pellegrino | 4.98× | Food & Beverages |
| Cam Ward | 2.59× | Sports |
| Kendra Scott | 1.83× | Fashion & Accessoires |
| Stamp collecting | 2.94× | Home & Garden |
| Business English | 3.41× | Business & Career |
| Redemption (theology) | 5.22× | Politics & Society |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Travelling | THRILL | 2.1 |
| Luxury Orientation | PREMIUM | 1.62 |
| Urban Lifestyle | OPEN | 1.44 |
| Risk Appetite | THRILL | 1.43 |
| Early Adopter Mentality | POWER | 1.39 |
| Quality Awareness | PREMIUM | 1.35 |
Worldwide distribution
| Country | Share |
|---|---|
| India | 43.7% |
| Saudi Arabia | 7.5% |
| United Arab Emirates | 6.8% |
See Wicket audiences in other countries
More Sports audiences in United States
- Food and drink (182,612,063)
- Music (181,108,961)
- Shopping and fashion (177,150,005)
- Sports and outdoors (173,827,889)
- Sports (173,190,295)
Frequently asked questions
How many fans does Wicket have in United States?
Wicket has an estimated audience of 354,111 people in United States, concentrated in California and Texas.
What is the gender split and age of Wicket fans?
22.7% of Wicket fans are female, 77.3% are male, with an average age of 36.3 years.
Which brands do Wicket fans like most?
Wicket fans show strongest brand affinity for Electrolyte (8.14×), Elsword (20×), and Nationality (2.4×) over the country average.
Where do Wicket fans live in United States?
Wicket fans in United States are most concentrated in California (reach 40,982), Texas (reach 29,119), and New York (reach 22,210). These three regions account for the largest share of the active audience.
What other brands do Wicket fans also like?
Beyond Wicket itself, the audience over-indexes on Elsword (20×), Nationality (2.4×), Mackenzie Foy (8.46×), and Voter registration (4.8×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Wicket. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.