A data profile of the people who buy, follow and care about Calabria in Italy — modelled from more than twelve digital signal sources. Calabria has an estimated audience of 7,028,129 people in Italy.
The average Calabria fan in Italy is 44.1 years old, balanced, and lives primarily in Calabria.
The audience is concentrated in Calabria, Lombardy, Lazio.
Top brand affinities include Online newspaper, Nonprofit organization, Tradition, with strongest over-indexing on Online newspaper (1.52× the country average).
Demographically, the Calabria audience skews balanced with an average age of 44.1, and over-indexes on personality traits such as Tradition, Convenience Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 20 regions tracked by Rascasse.
The typical Calabria fan in Italy is balanced, around 44.1 years old, with strong Tradition tendencies and a notable affinity for Online newspaper.
The key figures that characterise the Calabria profile in Italy.
51.5% are female, 48.5% are male, average age 44.1.
| Metric | Value |
|---|---|
| Female | 51.5% |
| Male | 48.5% |
| Average age | 44.1 |
| Estimated audience size | 7,028,129 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 8% | |
| 20-29 | 14% | |
| 30-39 | 24% | |
| 40-49 | 27% | |
| 50+ | 27% |
of the worldwide Calabria audience comes from Italy.
| Country | Share |
|---|---|
| Italy | 79.6% |
| Germany | 3.0% |
| United States | 2.0% |
Where the Calabria audience in Italy is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Calabria | ~1.5M | 6.91× | |
| 02 | Puglia | ~500K | 1.00× | |
| 03 | Sicilia | ~600K | 0.97× | |
| 04 | Campania | ~700K | 0.92× | |
| 05 | Lazio | ~800K | 0.91× | |
| 06 | Basilicata | ~60K | 0.90× | |
| 07 | Lombardy | ~1M | 0.82× | |
| 08 | Tuscany | ~300K | 0.71× | |
| 09 | Abruzzo | ~100K | 0.68× | |
| 10 | Emilia-Romagna | ~400K | 0.66× | |
| 11 | Veneto | ~400K | 0.65× | |
| 12 | Piedmont | ~300K | 0.64× | |
| 13 | Marche | ~100K | 0.63× | |
| 14 | Molise | ~20K | 0.63× | |
| 15 | Trentino-Alto Adige/Südtirol | ~80K | 0.61× | |
| 16 | Umbria | ~70K | 0.60× | |
| 17 | Aosta Valley | ~10K | 0.60× | |
| 18 | Liguria | ~100K | 0.58× | |
| 19 | Friuli-Venezia Giulia | ~80K | 0.57× | |
| 20 | Sardinia | ~100K | 0.51× |
The strongest cross-interests of the Calabria audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Non-alcoholic beverage | Food & Beverages | 1.99× | ||
| 02 | Private equity | Business & Career | 1.90× | ||
| 03 | Makita | Home & Garden | 1.89× | ||
| 04 | Toilet paper | Home & Garden | 1.79× | ||
| 05 | Dishwasher | Home & Garden | 1.78× | ||
| 06 | Frozen food | Food & Beverages | 1.75× | ||
| 07 | Monopoly (game) | Games | 1.75× | ||
| 08 | Traditional medicine | Health | 1.74× | ||
| 09 | Medicinal plants | Health | 1.63× | ||
| 10 | Nonprofit organization | Politics & Society | 1.62× | ||
| 11 | Rail transport | Travel & Leisure | 1.62× | ||
| 12 | Stadium | Sports | 1.58× | ||
| 13 | Tradition | Politics & Society | 1.57× | ||
| 14 | U.S. Lecce | Sports | 1.57× | ||
| 15 | Subscription business model | Shopping | 1.54× | ||
| 16 | Aston Villa F.C. | Sports | 1.53× | ||
| 17 | Life insurance | Business & Career | 1.53× | ||
| 18 | Online newspaper | News | 1.52× | ||
| 19 | Rai 1 | Movies & TV | 1.51× | ||
| 20 | Essential oil | Home & Garden | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Tradition | CONSERVATISM | 1.57× | |
| Convenience Orientation | PREMIUM | 1.54× | |
| Career Orientation | POWER | 1.52× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 0.52× | |
| Sustainability | BALANCE | 0.56× | |
| Risk Appetite | THRILL | 0.61× |
Calabria has an estimated audience of 7,028,129 people in Italy, concentrated in Calabria and Lombardy.
51.5% of Calabria fans are female, 48.5% are male, with an average age of 44.1 years.
Calabria fans show strongest brand affinity for Online newspaper (1.52×), Nonprofit organization (1.62×), and Tradition (1.57×) over the country average.
Calabria fans in Italy are most concentrated in Calabria (reach ~1.5M), Lombardy (reach ~1M), and Lazio (reach ~800K). These three regions account for the largest share of the active audience.
Beyond Calabria itself, the audience over-indexes on Nonprofit organization (1.62×), Tradition (1.57×), Subscription business model (1.54×), and Rail transport (1.62×) compared to the Italy average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Italy who actively search for Calabria. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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