Rascasse Audience Intelligence

Calabria Audience in Germany

A data profile of the people who buy, follow and care about Calabria in Germany — modelled from more than twelve digital signal sources. Calabria has an estimated audience of 260,849 people in Germany.

#1851among POI in Germany#1567in Travel & Leisure

The average Calabria fan in Germany is 45.3 years old, balanced, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Bologna F.C. 1909, A.S. Roma, Paris Saint-Germain, with strongest over-indexing on Bologna F.C. 1909 (19.17× the country average).

Demographically, the Calabria audience skews balanced with an average age of 45.3, and over-indexes on personality traits such as Tradition, Spirituality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Calabria fan in Germany is balanced, around 45.3 years old, with strong Tradition tendencies and a notable affinity for Bologna F.C. 1909.

Category: Travel & Leisure · Type: POI

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Calabria profile in Germany.

Audience size
261K
in Germany
Gender
48.4%♀
51.6% male
Age
45.3
average years
Country rank
#19108
POI in Germany
Fig. 01

Search interest · 12-month trend

+4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Calabria fans

48.4% are female, 51.6% are male, average age 45.3.

Fig. 02

Gender split

48.4%
Female
51.6%
Male
Demographic split for Calabria audience in Germany
MetricValue
Female48.4%
Male51.6%
Average age45.3
Estimated audience size260,849
Fig. 03

Age distribution

Ø 45.3
average years
Age distribution of the Calabria audience in Germany
Age bracketShare%
16-196%
20-2913%
30-3921%
40-4931%
50+28%
Fig. 04

Worldwide distribution

3.0%

of the worldwide Calabria audience comes from Germany.

Worldwide audience distribution share by country for Calabria
CountryShare
Italy79.6%
Germany3.0%
United States2.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Calabria audience in Germany is strongest.

Fig. 05

Top regions by affinity

Calabria fans by region: top regions in Germany
#RegionReachAffinity×
01Saarland~5K1.68×
02Bayern~60K1.53×
03Baden-Württemberg~50K1.43×
04Rheinland-Pfalz~20K1.23×
05Nordrhein-Westfalen~70K1.20×
06Hessen~20K1.19×
07Sachsen~10K0.95×
08Thüringen~6K0.94×
09Berlin~10K0.89×
10Niedersachsen~20K0.88×
11Hamburg~5K0.81×
12Brandenburg~6K0.73×
13Mecklenburg-Vorpommern~4K0.73×
14Bremen~2K0.72×
15Schleswig-Holstein~7K0.71×
16Sachsen-Anhalt~5K0.70×
Fig. 06

Affinity by region

Affinity by region — Calabria, Germany
0.70×1.00×1.68×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Calabria audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Calabria audience
#·InterestCategoryAffinity×
01Cagliari CalcioSports27.69×
02Bologna F.C. 1909Sports19.17×
03Torino F.C.Sports17.17×
04ACF FiorentinaSports16.33×
05Atalanta B.C.Sports8.12×
06A.S. RomaSports8.10×
07Andrea BocelliMusic & Radio7.29×
08André RieuMusic & Radio5.33×
09Paris Saint-GermainSports5.19×
10Non-alcoholic beverageFood & Beverages3.94×
11Tottenham Hotspur F.C.Sports2.80×
12EurowingsTravel & Leisure2.54×
13TraditionPolitics & Society2.10×
14FlixBusCars & Mobility2.01×
15Solar energyHome & Garden1.98×
16ReligionBusiness & Career1.78×
17EnergyHome & Garden1.68×
18RyanairTravel & Leisure1.64×
19LufthansaTravel & Leisure1.61×
20AutoScout24Cars & Mobility1.60×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Calabria audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Calabria audience · What stands out
TraitClusterDeviationScore
TraditionCONSERVATISM2.10×
SpiritualityBALANCE2.00×
IndulgenceJOY1.93×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Calabria audience · Rather not
TraitClusterDeviationScore
MindfulnessBALANCE0.56×
Pet OwnershipJOY0.57×
Early Adopter MentalityPOWER0.64×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Calabria have in Germany?

Calabria has an estimated audience of 260,849 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Calabria fans?

48.4% of Calabria fans are female, 51.6% are male, with an average age of 45.3 years.

03

Which brands do Calabria fans like most?

Calabria fans show strongest brand affinity for Bologna F.C. 1909 (19.17×), A.S. Roma (8.1×), and Paris Saint-Germain (5.19×) over the country average.

04

Where do Calabria fans live in Germany?

Calabria fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~70K), Bayern (reach ~60K), and Baden-Württemberg (reach ~50K). These three regions account for the largest share of the active audience.

05

What other brands do Calabria fans also like?

Beyond Calabria itself, the audience over-indexes on A.S. Roma (8.1×), Paris Saint-Germain (5.19×), Andrea Bocelli (7.29×), and Torino F.C. (17.17×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Travel & Leisure audiences in Germany

See Calabria audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Calabria. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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