AliExpress Audience in Mexico
AliExpress has an estimated audience of 5,064,544 people in Mexico. 50.6% are female, 49.4% are male, average age 33.3. Top regions: State of Mexico, Distrito Federal, Jalisco. Top brand affinities: Business-to-business, Drop shipping, Eduardo Capetillo, Wells Fargo, Taobao.
The average AliExpress fan in Mexico is 33.3 years old, balanced, and lives primarily in State of Mexico. The audience is concentrated in State of Mexico, Distrito Federal, Jalisco. Top brand affinities include Business-to-business, Drop shipping, Eduardo Capetillo, with strongest over-indexing on Business-to-business (2.17× the country average). Demographically, the AliExpress audience skews balanced with an average age of 33.3, and over-indexes on personality traits such as Travelling, Urban Lifestyle. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 26 regions tracked by Rascasse.
Category: Shopping · Type: Brand · Subtype: Fashion
Demographics of AliExpress fans
| Metric | Value |
|---|---|
| Female | 50.6% |
| Male | 49.4% |
| Average age | 33.3 |
| Estimated audience size | 5,064,544 |
Audience persona
The typical AliExpress fan in Mexico is balanced, around 33.3 years old, with strong Travelling tendencies and a notable affinity for Business-to-business.
Top regions in Mexico
| Region | Reach | Affinity |
|---|---|---|
| State of Mexico | 765,436 | 1.1× |
| Distrito Federal | 683,660 | 1.03× |
| Jalisco | 449,435 | 1.2× |
| Veracruz (state) | 360,803 | 1.21× |
| Nuevo Leon | 296,553 | 0.98× |
| Puebla | 267,245 | 0.99× |
| Guanajuato | 255,763 | 1.07× |
| Michoacan de Ocampo | 207,685 | 1.18× |
| Baja California | 179,813 | 0.85× |
| Chihuahua | 156,167 | 0.89× |
| Chiapas | 154,763 | 1.02× |
| Sinaloa | 150,579 | 1.12× |
| Coahuila de Zaragoza | 143,537 | 0.94× |
| Guerrero | 133,117 | 1.04× |
| Yucatan | 125,997 | 1.2× |
| Oaxaca | 125,334 | 0.89× |
| Hidalgo | 102,924 | 0.84× |
| Morelos | 85,325 | 0.97× |
| Aguascalientes | 65,471 | 1.02× |
| Durango | 65,055 | 0.93× |
| Zacatecas | 58,450 | 0.91× |
| Nayarit | 44,791 | 0.92× |
| Tlaxcala | 42,498 | 0.73× |
| Campeche | 41,419 | 1.07× |
| Baja California Sur | 35,954 | 0.89× |
| Colima | 32,686 | 1.01× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Business-to-business | 2.17× | Business & Career |
| Drop shipping | 2.14× | Shopping |
| Eduardo Capetillo | 1.61× | Movies & TV |
| Wells Fargo | 1.54× | Business & Career |
| Taobao | 2.01× | Shopping |
| Philips AVENT | 1.53× | Kids & Family |
| D&R | 1.96× | Technology & Electronics |
| MercadoLibre.com | 1.51× | Shopping |
| CV Directo | 1.53× | Shopping |
| Breast pump | 1.52× | Kids & Family |
| Stanley Black & Decker | 1.55× | Home & Garden |
| Electrolux | 1.58× | Home & Garden |
| Maytag | 1.54× | Home & Garden |
| Elbow (band) | 1.64× | Music & Radio |
| Tangram | 1.51× | Games |
| Wood block | 1.66× | Home & Garden |
| Sainsbury's | 1.89× | Shopping |
| Mini-Me | 1.87× | Movies & TV |
| Voice chat | 1.65× | Technology & Electronics |
| Wallapop | 1.54× | Shopping |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Travelling | THRILL | 1.16 |
| Urban Lifestyle | OPEN | 0.98 |
| Spirituality | BALANCE | 0.96 |
| Extroversion | THRILL | 0.96 |
| Pet Ownership | JOY | 0.95 |
| Need for Security | CONSERVATISM | 0.92 |
Worldwide distribution
| Country | Share |
|---|---|
| Italy | 7.6% |
| Brazil | 7.6% |
| United States | 7.3% |
See AliExpress audiences in other countries
More Fashion audiences in Mexico
- H&M (3,633,524)
- Amazon.com (2,956,553)
- Zara (2,722,598)
- Stradivarius (2,077,888)
- C&A (1,941,862)
Frequently asked questions
How many fans does AliExpress have in Mexico?
AliExpress has an estimated audience of 5,064,544 people in Mexico, concentrated in State of Mexico and Distrito Federal.
What is the gender split and age of AliExpress fans?
50.6% of AliExpress fans are female, 49.4% are male, with an average age of 33.3 years.
Which brands do AliExpress fans like most?
AliExpress fans show strongest brand affinity for Business-to-business (2.17×), Drop shipping (2.14×), and Eduardo Capetillo (1.61×) over the country average.
Where do AliExpress fans live in Mexico?
AliExpress fans in Mexico are most concentrated in State of Mexico (reach 765,436), Distrito Federal (reach 683,660), and Jalisco (reach 449,435). These three regions account for the largest share of the active audience.
What other brands do AliExpress fans also like?
Beyond AliExpress itself, the audience over-indexes on Drop shipping (2.14×), Eduardo Capetillo (1.61×), Wells Fargo (1.54×), and Taobao (2.01×) compared to the Mexico average.
How to read this data
Audience size is the estimated number of people in Mexico who actively search for AliExpress. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Mexico. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.