Rascasse Audience Intelligence

Elle (magazine) Audience Demographics in United States

Elle (magazine) has an estimated audience of 190K people in United States.

#23among Fashion magazine in United States
#2133among websites & media in United States
#1929in Fashion & Accessoires

The average Elle (magazine) fan in United States is 34.8 years old, more female, and lives primarily in California.

By number of fans, Elle (magazine) ranks #23 among the 51 objects in Fashion magazine in United States — 1.4× the group median.

Its fans are 0.5 years younger than the group average of 35.3.

Women make up 69.8% of the fan base, 5.8 percentage points more than the group average.

Compared with the other 50 objects in Fashion magazine, Elle (magazine) fans stand out for their interest in Disneyland, Sephora and Wig.

Interest is seasonal: June, July and December account for 40% of the year's searches, October is the quietest month.

Most fans live in California, New York, Washington, District of Columbia.

Top affinities include Disneyland, Sephora, Trader Joe's, with strongest over-indexing on Disneyland (1.77× the country average).

Demographically, the Elle (magazine) audience skews more female with an average age of 34.8, and over-indexes on personality traits such as Sustainability, Design Affinity.

The typical Elle (magazine) fan in United States is more female, around 34.8 years old, with strong Sustainability tendencies and a notable affinity for Disneyland.

Category: Fashion & Accessoires · Type: Website / Newspaper / Magazine · Subtype: Fashion magazine

Data status: Q3/2026 · Source & method

Section 01

At a glance

Audience size
190K
in United States
Gender
69.8%♀
30.2% male
Age
34.8
average years
Country rank
#63035
among all objects in United States
Fig. 01

Search interest · 12-month trend

+475%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Solution
Section 02

Audience demographics of Elle (magazine)

69.8% are female, 30.2% are male, average age 34.8.

Fig. 02

Gender split

69.8%
Female
30.2%
Male
Demographic split for Elle (magazine) audience in United States
MetricValue
Female69.8%
Male30.2%
Average age34.8
Estimated audience size190K
Fig. 03

Age distribution

Ø 34.8
average years
Age distribution of the Elle (magazine) audience in United States
Age bracketShare%
16-2434%
25-3422%
35-4417%
45-5415%
55+12%
Fig. 04

Worldwide distribution

2.0%

of the worldwide Elle (magazine) audience comes from United States.

Worldwide audience distribution share by country for Elle (magazine)
CountryShare
France19.0%
Spain13.3%
Germany12.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Fig. 05

Top regions by affinity

Elle (magazine) fans by region: top regions in United States
#RegionReachAffinity×
01Washington, District of Columbia~8K20.32×
02Maryland~4K1.13×
03Virginia~5K1.09×
04New York~10K0.86×
05Maine<1K0.84×
06Connecticut~2K0.77×
07Kansas~1K0.75×
08New Hampshire<1K0.74×
09Vermont<1K0.74×
10Massachusetts~3K0.73×
11Iowa~1K0.73×
12Rhode Island<1K0.73×
13Alaska<1K0.73×
14Washington~3K0.72×
15Nebraska<1K0.71×
16Montana<1K0.71×
17North Dakota<1K0.71×
18South Dakota<1K0.70×
19South Carolina~2K0.69×
20Wisconsin~2K0.67×
21Oregon~2K0.67×
22Hawaii<1K0.67×
23California~10K0.65×
24Idaho<1K0.65×
25New Jersey~3K0.64×
26Ohio~4K0.62×
27Minnesota~2K0.62×
28Delaware<1K0.62×
29Kentucky~2K0.60×
30Pennsylvania~4K0.59×
31Illinois~4K0.59×
32Colorado~2K0.59×
33Georgia~4K0.58×
34Michigan~3K0.58×
35West Virginia<1K0.58×
36North Carolina~4K0.57×
37Indiana~2K0.56×
38Missouri~2K0.56×
39Oklahoma~1K0.56×
40Utah~1K0.56×
41Louisiana~1K0.55×
42Texas~7K0.54×
43Florida~7K0.54×
44Tennessee~2K0.53×
45Alabama~2K0.53×
46Nevada<1K0.53×
47Arkansas<1K0.53×
48Mississippi<1K0.53×
49Arizona~2K0.52×
50New Mexico<1K0.51×
Fig. 06

Affinity by region

Affinity by region — Elle (magazine), United States
0.51×1.00×20.32×
Section 04
Brands and objects ranked by affinity with this audience. Values above 1.0× mean over-representation compared with the country average.

Audience interests & affinities

Fig. 07

Top cross-interests, ranked by affinity

Affinities of the Elle (magazine) audience vs. the country average
#·InterestCategoryAffinity×
01DisneylandTravel & Leisure1.77×
02SephoraShopping1.76×
03Trader Joe'sShopping1.76×
04Harry PotterMovies & TV1.75×
05WigBeauty & Wellness1.75×
06ToddlerKids & Family1.74×
07StreetwearFashion & Accessoires1.74×
08Walt Disney WorldTravel & Leisure1.73×
09Planet FitnessSports1.72×
10Old NavyFashion & Accessoires1.70×
11Whole Foods MarketShopping1.69×
12Britney SpearsMusic & Radio1.69×
13Fashion NovaShopping1.67×
14Michael JacksonMusic & Radio1.62×
15AldiShopping1.61×
16Target CorporationShopping1.59×
17ULTA BeautyBeauty & Wellness1.56×
18Anime moviesMovies & TV1.53×
19NordstromShopping1.52×
20Contemporary R&BMusic & Radio1.51×
Section 05
Strongest and weakest personality traits of this audience (1.0 = country average).

Personality of the Elle (magazine) audience

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Personality traits of the Elle (magazine) audience vs. the country average · What stands out
TraitClusterDeviationScore
SustainabilityBALANCE1.43×
Design AffinityPREMIUM1.34×
Healthy LifestyleBALANCE1.30×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Personality traits of the Elle (magazine) audience vs. the country average · Rather not
TraitClusterDeviationScore
DIY MentalityTHRILL0.92×
Need for SecurityCONSERVATISM0.94×
Convenience OrientationPREMIUM0.97×
0×1.00× baseline2×
Appendix

Explore more audiences

More Fashion magazine audiences in United States

Source & method

Source
Rascasse Solution, own modelling
What “fans” means here
Estimated number of people in United States with measurable interest in Elle (magazine) over the last 12 months. Modelled, not counted; people interested in several website / newspaper / magazines count for each of them.
Data basis
Anonymised behavioural signals: search demand, social media signals, sponsorship and event data. Not a survey.
Period
10/2025 – 09/2026 · updated quarterly · data status Q3/2026
Confidence
high gender and age data available and an audience of at least 100,000 people

Cite as: “Rascasse Solution, Q3/2026, rascasse.com/explore/us/elle-magazine-11163” · Methodology