A data profile of the people who buy, follow and care about Kelantan in Malaysia — modelled from more than twelve digital signal sources. Kelantan has an estimated audience of 2,019,013 people in Malaysia.
The average Kelantan fan in Malaysia is 38.1 years old, balanced, and lives primarily in Selangor.
The audience is concentrated in Selangor, Kelantan, Kuala Lumpur.
Top brand affinities include YouTube, Cooking, Boutiques, with strongest over-indexing on YouTube (2.16× the country average).
Demographically, the Kelantan audience skews balanced with an average age of 38.1, and over-indexes on personality traits such as Quality Awareness, Sustainability.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical Kelantan fan in Malaysia is balanced, around 38.1 years old, with strong Quality Awareness tendencies and a notable affinity for YouTube.
The key figures that characterise the Kelantan profile in Malaysia.
49.4% are female, 50.6% are male, average age 38.1.
| Metric | Value |
|---|---|
| Female | 49.4% |
| Male | 50.6% |
| Average age | 38.1 |
| Estimated audience size | 2,019,013 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 14% | |
| 20-29 | 28% | |
| 30-39 | 25% | |
| 40-49 | 20% | |
| 50+ | 13% |
of the worldwide Kelantan audience comes from Malaysia.
| Country | Share |
|---|---|
| Malaysia | 57.2% |
| Indonesia | 7.8% |
| United States | 6.5% |
Where the Kelantan audience in Malaysia is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Kelantan | ~500K | 4.70× | |
| 02 | Terengganu | ~100K | 1.30× | |
| 03 | Pahang | ~100K | 1.05× | |
| 04 | Kuala Lumpur | ~300K | 0.95× | |
| 05 | Selangor | ~500K | 0.88× | |
| 06 | Kedah | ~100K | 0.86× | |
| 07 | Perak | ~100K | 0.83× | |
| 08 | Penang | ~90K | 0.77× | |
| 09 | Negeri Sembilan | ~70K | 0.77× | |
| 10 | Perlis | ~20K | 0.75× | |
| 11 | Johor | ~200K | 0.74× | |
| 12 | Malacca | ~50K | 0.72× | |
| 13 | Labuan | ~10K | 0.70× | |
| 14 | Putrajaya | ~7K | 0.69× | |
| 15 | Sarawak | ~80K | 0.49× | |
| 16 | Sabah | ~90K | 0.47× |
The strongest cross-interests of the Kelantan audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Fasting | Health | 2.89× | ||
| 02 | Children's clothing | Fashion & Accessoires | 2.42× | ||
| 03 | Boutiques | Fashion & Accessoires | 2.31× | ||
| 04 | Energy | Home & Garden | 2.31× | ||
| 05 | Drama movies | Movies & TV | 2.22× | ||
| 06 | Handbags | Fashion & Accessoires | 2.17× | ||
| 07 | YouTube | Movies & TV | 2.16× | ||
| 08 | Cooking | Food & Beverages | 2.15× | ||
| 09 | Coupons | Shopping | 2.14× | ||
| 10 | Home improvement | Home & Garden | 2.10× | ||
| 11 | Fast food | Food & Beverages | 2.06× | ||
| 12 | Pop music | Music & Radio | 2.01× | ||
| 13 | Home Appliances | Home & Garden | 2.00× | ||
| 14 | Comedy movies | Movies & TV | 1.99× | ||
| 15 | Rock music | Music & Radio | 1.95× | ||
| 16 | Religion | Business & Career | 1.88× | ||
| 17 | Telegram | Internet & Social Media | 1.84× | ||
| 18 | Internet & Social Media | 1.68× | |||
| 19 | Google Maps | Internet & Social Media | 1.59× | ||
| 20 | Malaysiakini | News | 1.53× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 1.41× | |
| Sustainability | BALANCE | 1.40× | |
| Creativity | OPEN | 1.36× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Indulgence | JOY | 0.69× | |
| Early Adopter Mentality | POWER | 0.80× | |
| Mindfulness | BALANCE | 0.82× |
Kelantan has an estimated audience of 2,019,013 people in Malaysia, concentrated in Selangor and Kelantan.
49.4% of Kelantan fans are female, 50.6% are male, with an average age of 38.1 years.
Kelantan fans show strongest brand affinity for YouTube (2.16×), Cooking (2.15×), and Boutiques (2.31×) over the country average.
Kelantan fans in Malaysia are most concentrated in Selangor (reach ~500K), Kelantan (reach ~500K), and Kuala Lumpur (reach ~300K). These three regions account for the largest share of the active audience.
Beyond Kelantan itself, the audience over-indexes on Cooking (2.15×), Boutiques (2.31×), Fast food (2.06×), and Drama movies (2.22×) compared to the Malaysia average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Malaysia who actively search for Kelantan. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Malaysia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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