A data profile of the people who buy, follow and care about Isle of Man in Netherlands — modelled from more than twelve digital signal sources. Isle of Man has an estimated audience of 2,464,024 people in Netherlands.
Isle of Man has an estimated audience of 2,464,024 people in Netherlands. 51.2% are female, 48.8% are male, average age 42.8. Top brand affinities: Shopping and fashion, Voetbalprimeur, ABN AMRO, voetbalzone, Voetbal International.
Top brand affinities include Shopping and fashion, Voetbalprimeur, ABN AMRO, with strongest over-indexing on Shopping and fashion (1.75× the country average).
Demographically, the Isle of Man audience skews balanced with an average age of 42.8, and over-indexes on personality traits such as Risk Appetite, Patriotism.
The typical Isle of Man fan in Netherlands is balanced, around 42.8 years old, with strong Risk Appetite tendencies and a notable affinity for Shopping and fashion.
The key figures that characterise the Isle of Man profile in Netherlands.
51.2% are female, 48.8% are male, average age 42.8.
| Metric | Value |
|---|---|
| Female | 51.2% |
| Male | 48.8% |
| Average age | 42.8 |
| Estimated audience size | 2,464,024 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 13% | |
| 20-29 | 17% | |
| 30-39 | 18% | |
| 40-49 | 25% | |
| 50+ | 28% |
of the worldwide Isle of Man audience comes from Netherlands.
| Country | Share |
|---|---|
| Netherlands | 43.4% |
| United Kingdom | 15.6% |
| Belgium | 13.4% |
The strongest cross-interests of the Isle of Man audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Shopping and fashion | Shopping | 1.75× | ||
| 02 | Voetbal International | Sports | 1.75× | ||
| 03 | Motorsport | Cars & Mobility | 1.75× | ||
| 04 | Autoweek | Cars & Mobility | 1.75× | ||
| 05 | Used Cars | Cars & Mobility | 1.75× | ||
| 06 | Freelancer | Business & Career | 1.75× | ||
| 07 | Marktplaats.nl | Shopping | 1.75× | ||
| 08 | Driver's license | Cars & Mobility | 1.75× | ||
| 09 | Auction | Shopping | 1.75× | ||
| 10 | Mixed martial arts | Sports | 1.74× | ||
| 11 | Voetbalprimeur | Sports | 1.69× | ||
| 12 | HVAC | Home & Garden | 1.69× | ||
| 13 | Carpentry | Home & Garden | 1.68× | ||
| 14 | Game consoles | Technology & Electronics | 1.67× | ||
| 15 | Scooters | Cars & Mobility | 1.65× | ||
| 16 | Logistics | Business & Career | 1.64× | ||
| 17 | voetbalzone | Sports | 1.62× | ||
| 18 | Sunweb | Travel & Leisure | 1.57× | ||
| 19 | Real estate broker | Home & Garden | 1.54× | ||
| 20 | ABN AMRO | Business & Career | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Risk Appetite | THRILL | 1.41× | |
| Patriotism | CONSERVATISM | 1.32× | |
| Need for Security | CONSERVATISM | 1.27× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 0.68× | |
| Creativity | OPEN | 0.80× | |
| Healthy Lifestyle | BALANCE | 0.86× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Netherlands who actively search for Isle of Man. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Netherlands. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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