A data profile of the people who buy, follow and care about Net-a-Porter in Netherlands — modelled from more than twelve digital signal sources. Net-a-Porter has an estimated audience of 427,257 people in Netherlands.
The average Net-a-Porter fan in Netherlands is 37.3 years old, more female, and lives primarily in North Holland.
The audience is concentrated in North Holland, Zuid-Holland, North Brabant.
Top brand affinities include Netherlands, Sports, Amsterdam, with strongest over-indexing on Netherlands (2.13× the country average).
Demographically, the Net-a-Porter audience skews more female with an average age of 37.3, and over-indexes on personality traits such as Luxury Orientation, Design Affinity.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 12 regions tracked by Rascasse.
The typical Net-a-Porter fan in Netherlands is more female, around 37.3 years old, with strong Luxury Orientation tendencies and a notable affinity for Netherlands.
The key figures that characterise the Net-a-Porter profile in Netherlands.
72.6% are female, 27.4% are male, average age 37.3.
| Metric | Value |
|---|---|
| Female | 72.6% |
| Male | 27.4% |
| Average age | 37.3 |
| Estimated audience size | 427,257 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 24% | |
| 20-29 | 22% | |
| 30-39 | 18% | |
| 40-49 | 19% | |
| 50+ | 17% |
of the worldwide Net-a-Porter audience comes from Netherlands.
| Country | Share |
|---|---|
| United States | 44.4% |
| United Kingdom | 18.1% |
| Germany | 7.3% |
Where the Net-a-Porter audience in Netherlands is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | North Holland | ~200K | 3.14× | |
| 02 | Zuid-Holland | ~100K | 1.45× | |
| 03 | Utrecht | ~50K | 1.42× | |
| 04 | Limburg | ~30K | 1.08× | |
| 05 | North Brabant | ~70K | 1.01× | |
| 06 | Zeeland | ~8K | 0.91× | |
| 07 | Flevoland | ~10K | 0.84× | |
| 08 | Drenthe | ~10K | 0.79× | |
| 09 | Gelderland | ~40K | 0.77× | |
| 10 | Friesland | ~10K | 0.75× | |
| 11 | Groningen | ~10K | 0.72× | |
| 12 | Overijssel | ~20K | 0.68× |
The strongest cross-interests of the Net-a-Porter audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Art jewelry | Fashion & Accessoires | 3.95× | ||
| 02 | Isabel Marant | Fashion & Accessoires | 3.87× | ||
| 03 | Urban Outfitters | Shopping | 3.61× | ||
| 04 | Vintage | Fashion & Accessoires | 3.28× | ||
| 05 | Designer clothing | Fashion & Accessoires | 3.19× | ||
| 06 | Stradivarius | Shopping | 3.13× | ||
| 07 | Uniqlo | Shopping | 2.73× | ||
| 08 | Zara | Shopping | 2.38× | ||
| 09 | Netherlands | Travel & Leisure | 2.13× | ||
| 10 | Belgium | Travel & Leisure | 2.02× | ||
| 11 | Primark | Shopping | 1.89× | ||
| 12 | Sports | Sports | 1.87× | ||
| 13 | Amsterdam | Travel & Leisure | 1.86× | ||
| 14 | Rituals | Beauty & Wellness | 1.84× | ||
| 15 | Cosmetics | Beauty & Wellness | 1.81× | ||
| 16 | H&M | Shopping | 1.76× | ||
| 17 | Woman | Kids & Family | 1.66× | ||
| 18 | Movies | Movies & TV | 1.56× | ||
| 19 | Family | Kids & Family | 1.55× | ||
| 20 | Consumer electronics | Technology & Electronics | 1.53× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Luxury Orientation | PREMIUM | 2.35× | |
| Design Affinity | PREMIUM | 2.34× | |
| Indulgence | JOY | 2.02× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.59× | |
| Need for Security | CONSERVATISM | 0.84× | |
| Career Orientation | POWER | 1.02× |
Net-a-Porter's target market in Netherlands covers an estimated 427,257 people, concentrated in North Holland and Zuid-Holland.
72.6% of the Net-a-Porter audience are female, 27.4% are male, with an average age of 37.3 years.
Net-a-Porter fans show strongest brand affinity for Netherlands (2.13×), Sports (1.87×), and Amsterdam (1.86×) over the country average.
Net-a-Porter fans in Netherlands are most concentrated in North Holland (reach ~200K), Zuid-Holland (reach ~100K), and North Brabant (reach ~70K). These three regions account for the largest share of the active audience.
Beyond Net-a-Porter itself, the audience over-indexes on Sports (1.87×), Amsterdam (1.86×), Art jewelry (3.95×), and Movies (1.56×) compared to the Netherlands average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Netherlands who actively search for Net-a-Porter. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Netherlands. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
Source: Rascasse Audience Intelligence — modeled from anonymized, multi-source behavioral signals (search, social, events), updated monthly. Data status: 09/2026.
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