A data profile of the people who buy, follow and care about Ultimate Fighting Championship in Netherlands — modelled from more than twelve digital signal sources. Ultimate Fighting Championship has an estimated audience of 1,564,228 people in Netherlands.
The average Ultimate Fighting Championship fan in Netherlands is 36.6 years old, more male, and lives primarily in Zuid-Holland.
The audience is concentrated in Zuid-Holland, North Holland, North Brabant.
Top brand affinities include FIFA World Cup, Combat sport, UEFA Champions League, with strongest over-indexing on FIFA World Cup (1.74× the country average).
Demographically, the Ultimate Fighting Championship audience skews more male with an average age of 36.6, and over-indexes on personality traits such as Social Media Usage, Travelling.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 12 regions tracked by Rascasse.
The typical Ultimate Fighting Championship fan in Netherlands is more male, around 36.6 years old, with strong Social Media Usage tendencies and a notable affinity for FIFA World Cup.
The key figures that characterise the Ultimate Fighting Championship profile in Netherlands.
26.6% are female, 73.4% are male, average age 36.6.
| Metric | Value |
|---|---|
| Female | 26.6% |
| Male | 73.4% |
| Average age | 36.6 |
| Estimated audience size | 1,564,228 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 24% | |
| 20-29 | 23% | |
| 30-39 | 20% | |
| 40-49 | 18% | |
| 50+ | 15% |
of the worldwide Ultimate Fighting Championship audience comes from Netherlands.
| Country | Share |
|---|---|
| United States | 30.4% |
| Brazil | 6.6% |
| United Kingdom | 6.0% |
Where the Ultimate Fighting Championship audience in Netherlands is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | North Holland | ~500K | 1.65× | |
| 02 | Zuid-Holland | ~600K | 1.61× | |
| 03 | Flevoland | ~50K | 1.17× | |
| 04 | North Brabant | ~300K | 1.14× | |
| 05 | Limburg | ~100K | 1.14× | |
| 06 | Gelderland | ~200K | 0.98× | |
| 07 | Overijssel | ~100K | 0.87× | |
| 08 | Utrecht | ~100K | 0.85× | |
| 09 | Groningen | ~40K | 0.79× | |
| 10 | Friesland | ~40K | 0.75× | |
| 11 | Drenthe | ~30K | 0.58× | |
| 12 | Zeeland | ~20K | 0.52× |
The strongest cross-interests of the Ultimate Fighting Championship audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Taekwondo | Sports | 3.57× | ||
| 02 | Self-defense | Sports | 3.41× | ||
| 03 | Combat sport | Sports | 3.28× | ||
| 04 | Kickboxing | Sports | 3.22× | ||
| 05 | Grappling | Sports | 3.21× | ||
| 06 | Judo | Sports | 2.77× | ||
| 07 | Boxing | Sports | 2.69× | ||
| 08 | Wrestling | Sports | 2.57× | ||
| 09 | Galatasaray S.K. | Sports | 1.97× | ||
| 10 | Manchester City F.C. | Sports | 1.88× | ||
| 11 | Liverpool F.C. | Sports | 1.79× | ||
| 12 | UEFA Europa League | Sports | 1.76× | ||
| 13 | FIFA World Cup | Sports | 1.74× | ||
| 14 | FIFA World Cup 2026 | Sports | 1.74× | ||
| 15 | Premier League | Sports | 1.74× | ||
| 16 | Real Madrid C.F. | Sports | 1.66× | ||
| 17 | Manchester United F.C. | Sports | 1.64× | ||
| 18 | UEFA Champions League | Sports | 1.55× | ||
| 19 | Voetbal International | Sports | 1.54× | ||
| 20 | FC Barcelona | Sports | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Social Media Usage | JOY | 1.30× | |
| Travelling | THRILL | 1.15× | |
| Patriotism | CONSERVATISM | 0.90× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 0.60× | |
| Need for Security | CONSERVATISM | 0.62× | |
| Price Sensitivity | PREMIUM | 0.84× |
Ultimate Fighting Championship has an estimated audience of 1,564,228 people in Netherlands, concentrated in Zuid-Holland and North Holland.
26.6% of Ultimate Fighting Championship fans are female, 73.4% are male, with an average age of 36.6 years.
Ultimate Fighting Championship fans show strongest brand affinity for FIFA World Cup (1.74×), Combat sport (3.28×), and UEFA Champions League (1.55×) over the country average.
Ultimate Fighting Championship fans in Netherlands are most concentrated in Zuid-Holland (reach ~600K), North Holland (reach ~500K), and North Brabant (reach ~300K). These three regions account for the largest share of the active audience.
Beyond Ultimate Fighting Championship itself, the audience over-indexes on Combat sport (3.28×), UEFA Champions League (1.55×), Voetbal International (1.54×), and Real Madrid C.F. (1.66×) compared to the Netherlands average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Netherlands who actively search for Ultimate Fighting Championship. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Netherlands. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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