Rascasse Audience Intelligence

Computer program Audience in Poland

A data profile of the people who buy, follow and care about Computer program in Poland — modelled from more than twelve digital signal sources. Computer program has an estimated audience of 1,753,485 people in Poland.

#570among Topic in Poland
#56in Technology & Electronics

Computer program has an estimated audience of 1,753,485 people in Poland. 59.3% are female, 40.7% are male, average age 39.1. Top brand affinities: Shopping and fashion, Innovation, Exfoliation (cosmetology), Sustainable energy, Projectors.

Top brand affinities include Shopping and fashion, Innovation, Exfoliation (cosmetology), with strongest over-indexing on Shopping and fashion (2.06× the country average).

Demographically, the Computer program audience skews more female with an average age of 39.1, and over-indexes on personality traits such as Early Adopter Mentality, Career Orientation.

The typical Computer program fan in Poland is more female, around 39.1 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Shopping and fashion.

Category: Technology & Electronics · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-18.

Section 01

At a glance

The key figures that characterise the Computer program profile in Poland.

Audience size
1.8M
in Poland
Gender
59.3%
40.7% male
Age
39.1
average years
Country rank
#851
Topic in Poland
Fig. 01

Search interest · 12-month trend

-22%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Computer program fans

59.3% are female, 40.7% are male, average age 39.1.

Fig. 02

Gender split

59.3%
Female
40.7%
Male
Demographic split for Computer program audience in Poland
MetricValue
Female59.3%
Male40.7%
Average age39.1
Estimated audience size1,753,485
Fig. 03

Age distribution

Ø 39.1
average years
Age distribution of the Computer program audience in Poland
Age bracketShare%
16-1920%
20-2918%
30-3922%
40-4921%
50+19%
Fig. 04

Worldwide distribution

2.0%

of the worldwide Computer program audience comes from Poland.

Worldwide audience distribution share by country for Computer program
CountryShare
United States19.0%
India6.9%
Italy4.7%
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Computer program audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Computer program audience
#·InterestCategoryAffinity×
01SketchUpMovies & TV3.75×
02NBA playoffsSports3.75×
03Lamborghini UrusCars & Mobility3.75×
04Stanley CupSports3.75×
05AutoCADTechnology & Electronics3.35×
06Exfoliation (cosmetology)Beauty & Wellness3.27×
07Novak DjokovicSports2.84×
08ProjectorsTechnology & Electronics2.80×
09SkechersFashion & Accessoires2.75×
10Sustainable energyHome & Garden2.11×
11InnovationBusiness & Career2.09×
12Photovoltaic systemHome & Garden2.08×
13Shopping and fashionShopping2.06×
14Microsoft SurfaceTechnology & Electronics1.99×
15Retail bankingBusiness & Career1.95×
16Flightradar24Travel & Leisure1.74×
17Career developmentBusiness & Career1.71×
18WaxingBeauty & Wellness1.70×
19YouTube MusicInternet & Social Media1.69×
20Online bankingBusiness & Career1.54×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Computer program audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

What stands out
The strongest tendencies
Top personality traits over-indexed by Computer program audience · What stands out
TraitClusterDeviationScore
Early Adopter MentalityPOWER1.41×
Career OrientationPOWER1.26×
Convenience OrientationPREMIUM1.25×
1.00× baseline
Rather not
The weakest tendencies
Top personality traits over-indexed by Computer program audience · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY0.66×
Price SensitivityPREMIUM0.74×
Design AffinityPREMIUM0.77×
1.00× baseline
Appendix

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How to read this data

Audience size is the estimated number of people in Poland who actively search for Computer program. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Poland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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