A data profile of the people who buy, follow and care about Computer program in United Kingdom — modelled from more than twelve digital signal sources. Computer program has an estimated audience of 3,426,712 people in United Kingdom.
The average Computer program fan in United Kingdom is 42.3 years old, more female, and lives primarily in England.
The audience is concentrated in England, South East, Yorkshire and the Humber.
Top brand affinities include Wikipedia, Office 365, Flightradar24, with strongest over-indexing on Wikipedia (7.49× the country average).
Demographically, the Computer program audience skews more female with an average age of 42.3, and over-indexes on personality traits such as Need for Security, Patriotism.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 12 regions tracked by Rascasse.
The typical Computer program fan in United Kingdom is more female, around 42.3 years old, with strong Need for Security tendencies and a notable affinity for Wikipedia.
The key figures that characterise the Computer program profile in United Kingdom.
55.7% are female, 44.3% are male, average age 42.3.
| Metric | Value |
|---|---|
| Female | 55.7% |
| Male | 44.3% |
| Average age | 42.3 |
| Estimated audience size | 3,426,712 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 13% | |
| 20-29 | 18% | |
| 30-39 | 20% | |
| 40-49 | 23% | |
| 50+ | 27% |
of the worldwide Computer program audience comes from United Kingdom.
| Country | Share |
|---|---|
| United States | 19.0% |
| India | 6.9% |
| Italy | 4.7% |
Where the Computer program audience in United Kingdom is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | West Midlands | ~200K | 1.30× | |
| 02 | Yorkshire and the Humber | ~300K | 1.16× | |
| 03 | England | ~2.5M | 1.09× | |
| 04 | North East | ~100K | 1.05× | |
| 05 | South East | ~500K | 1.02× | |
| 06 | Northern Ireland | ~100K | 1.01× | |
| 07 | Wales | ~200K | 0.99× | |
| 08 | South West | ~300K | 0.97× | |
| 09 | East of England | ~300K | 0.96× | |
| 10 | East Midlands | ~200K | 0.94× | |
| 11 | Scotland | ~300K | 0.93× | |
| 12 | North West | ~300K | 0.79× |
The strongest cross-interests of the Computer program audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Wikipedia | Internet & Social Media | 7.49× | ||
| 02 | Flightradar24 | Travel & Leisure | 7.48× | ||
| 03 | Anna Faris | Movies & TV | 7.48× | ||
| 04 | Taiwan | Travel & Leisure | 5.67× | ||
| 05 | Office 365 | Technology & Electronics | 4.64× | ||
| 06 | GitHub | Internet & Social Media | 4.26× | ||
| 07 | Sketch comedy | Movies & TV | 4.08× | ||
| 08 | Information security | Business & Career | 4.00× | ||
| 09 | Risk management | Business & Career | 3.99× | ||
| 10 | Adoption | Kids & Family | 3.68× | ||
| 11 | Political science | Business & Career | 3.30× | ||
| 12 | Esso | Cars & Mobility | 2.72× | ||
| 13 | Satire | Literature | 2.63× | ||
| 14 | Innovation | Business & Career | 2.32× | ||
| 15 | Mobile home | Cars & Mobility | 2.25× | ||
| 16 | Refrigerator | Home & Garden | 2.05× | ||
| 17 | Betfair | Games | 1.99× | ||
| 18 | Hobby | Home & Garden | 1.77× | ||
| 19 | William Hill (bookmaker) | Games | 1.66× | ||
| 20 | Internet & Social Media | 1.59× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 1.56× | |
| Patriotism | CONSERVATISM | 1.50× | |
| Risk Appetite | THRILL | 1.41× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Indulgence | JOY | 0.81× | |
| Creativity | OPEN | 0.88× | |
| Price Sensitivity | PREMIUM | 0.88× |
Computer program has an estimated audience of 3,426,712 people in United Kingdom, concentrated in England and South East.
55.7% of Computer program fans are female, 44.3% are male, with an average age of 42.3 years.
Computer program fans show strongest brand affinity for Wikipedia (7.49×), Office 365 (4.64×), and Flightradar24 (7.48×) over the country average.
Computer program fans in United Kingdom are most concentrated in England (reach ~2.5M), South East (reach ~500K), and Yorkshire and the Humber (reach ~300K). These three regions account for the largest share of the active audience.
Beyond Computer program itself, the audience over-indexes on Office 365 (4.64×), Flightradar24 (7.48×), Risk management (3.99×), and Sketch comedy (4.08×) compared to the United Kingdom average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Kingdom who actively search for Computer program. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.