A data profile of the people who buy, follow and care about Computer program in Italy — modelled from more than twelve digital signal sources. Computer program has an estimated audience of 4,040,466 people in Italy.
Computer program has an estimated audience of 4,040,466 people in Italy. 50.2% are female, 49.8% are male, average age 41.5. Top brand affinities: Wikipedia, Satire, Personal finance, WhatsApp, Mediaset.
Top brand affinities include Wikipedia, Satire, Personal finance, with strongest over-indexing on Wikipedia (6.69× the country average).
Demographically, the Computer program audience skews balanced with an average age of 41.5, and over-indexes on personality traits such as Early Adopter Mentality, Individualism.
The typical Computer program fan in Italy is balanced, around 41.5 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Wikipedia.
The key figures that characterise the Computer program profile in Italy.
50.2% are female, 49.8% are male, average age 41.5.
| Metric | Value |
|---|---|
| Female | 50.2% |
| Male | 49.8% |
| Average age | 41.5 |
| Estimated audience size | 4,040,466 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 15% | |
| 20-29 | 16% | |
| 30-39 | 21% | |
| 40-49 | 23% | |
| 50+ | 25% |
of the worldwide Computer program audience comes from Italy.
| Country | Share |
|---|---|
| United States | 19.0% |
| India | 6.9% |
| Italy | 4.7% |
The strongest cross-interests of the Computer program audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Johnny Bravo | Movies & TV | 8.27× | ||
| 02 | Birra Moretti | Food & Beverages | 6.72× | ||
| 03 | Wikipedia | Internet & Social Media | 6.69× | ||
| 04 | Satire | Literature | 4.15× | ||
| 05 | Improvisation | Music & Radio | 4.04× | ||
| 06 | New Testament | Politics & Society | 3.71× | ||
| 07 | First-time buyer | Shopping | 3.33× | ||
| 08 | Computer data storage | Technology & Electronics | 2.95× | ||
| 09 | Washing machine | Home & Garden | 2.82× | ||
| 10 | Luxury real estate | Business & Career | 2.63× | ||
| 11 | Sanremo Music Festival | Music & Radio | 2.46× | ||
| 12 | Mediaset | Technology & Electronics | 2.33× | ||
| 13 | Renovation | Home & Garden | 2.11× | ||
| 14 | Innovation | Business & Career | 2.05× | ||
| 15 | Genetics | Kids & Family | 1.95× | ||
| 16 | Musical theatre | Movies & TV | 1.81× | ||
| 17 | Milk | Food & Beverages | 1.74× | ||
| 18 | Art exhibition | Arts & Culture | 1.72× | ||
| 19 | Personal finance | Business & Career | 1.61× | ||
| 20 | Internet & Social Media | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 1.50× | |
| Individualism | JOY | 1.46× | |
| DIY Mentality | THRILL | 1.43× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 0.75× | |
| Healthy Lifestyle | BALANCE | 0.76× | |
| Creativity | OPEN | 0.79× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Italy who actively search for Computer program. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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