Rascasse Audience Intelligence

Computer program Audience in Germany

A data profile of the people who buy, follow and care about Computer program in Germany — modelled from more than twelve digital signal sources. Computer program has an estimated audience of 3,260,402 people in Germany.

#1171among Topic in Germany#114in Technology & Electronics

The average Computer program fan in Germany is 40.9 years old, balanced, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include GitHub, Western Union, Computer security, with strongest over-indexing on GitHub (9.92× the country average).

Demographically, the Computer program audience skews balanced with an average age of 40.9, and over-indexes on personality traits such as Need for Security, Early Adopter Mentality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Computer program fan in Germany is balanced, around 40.9 years old, with strong Need for Security tendencies and a notable affinity for GitHub.

Category: Technology & Electronics · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Computer program profile in Germany.

Audience size
3.3M
in Germany
Gender
46.7%♀
53.3% male
Age
40.9
average years
Country rank
#1911
Topic in Germany
Fig. 01

Search interest · 12-month trend

-40%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Computer program fans

46.7% are female, 53.3% are male, average age 40.9.

Fig. 02

Gender split

46.7%
Female
53.3%
Male
Demographic split for Computer program audience in Germany
MetricValue
Female46.7%
Male53.3%
Average age40.9
Estimated audience size3,260,402
Fig. 03

Age distribution

Ø 40.9
average years
Age distribution of the Computer program audience in Germany
Age bracketShare%
16-1915%
20-2918%
30-3922%
40-4925%
50+21%
Fig. 04

Worldwide distribution

3.8%

of the worldwide Computer program audience comes from Germany.

Worldwide audience distribution share by country for Computer program
CountryShare
United States19.0%
India6.9%
Italy4.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Computer program audience in Germany is strongest.

Fig. 05

Top regions by affinity

Computer program fans by region: top regions in Germany
#RegionReachAffinity×
01Bremen~40K1.33×
02Saarland~50K1.31×
03Thüringen~100K1.29×
04Hessen~300K1.08×
05Mecklenburg-Vorpommern~60K1.04×
06Sachsen-Anhalt~80K1.00×
07Hamburg~70K0.96×
08Rheinland-Pfalz~200K0.95×
09Berlin~100K0.93×
10Brandenburg~90K0.90×
11Sachsen~100K0.89×
12Bayern~500K0.87×
13Schleswig-Holstein~100K0.87×
14Niedersachsen~300K0.84×
15Baden-Württemberg~300K0.77×
16Nordrhein-Westfalen~500K0.74×
Fig. 06

Affinity by region

Affinity by region — Computer program, Germany
0.74×1.00×1.33×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Computer program audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Computer program audience
#·InterestCategoryAffinity×
01FreenowCars & Mobility15.36×
02Hilary SwankMovies & TV10.87×
03GitHubInternet & Social Media9.92×
04James FrancoMovies & TV9.43×
05Data scienceBusiness & Career7.20×
06Office 365Technology & Electronics5.39×
07Western UnionBusiness & Career5.26×
08Computer securityBusiness & Career4.82×
09FirefoxInternet & Social Media4.28×
10Desktop computersTechnology & Electronics4.09×
11Public transportCars & Mobility3.40×
12Robert RedfordMovies & TV3.05×
13Cloud computingTechnology & Electronics2.62×
14Fairy taleLiterature2.38×
15Renewable energyBusiness & Career2.13×
16TattoosFashion & Accessoires1.83×
17Müller (company)Food & Beverages1.80×
18Mobile phonesTechnology & Electronics1.77×
19Netto Marken-DiscountShopping1.75×
20TagesschauMovies & TV1.54×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Computer program audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Computer program audience · What stands out
TraitClusterDeviationScore
Need for SecurityCONSERVATISM2.04×
Early Adopter MentalityPOWER1.63×
Quality AwarenessPREMIUM1.41×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Computer program audience · Rather not
TraitClusterDeviationScore
Price SensitivityPREMIUM0.64×
CreativityOPEN0.71×
Family OrientationCONSERVATISM0.80×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Computer program have in Germany?

Computer program has an estimated audience of 3,260,402 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Computer program fans?

46.7% of Computer program fans are female, 53.3% are male, with an average age of 40.9 years.

03

Which brands do Computer program fans like most?

Computer program fans show strongest brand affinity for GitHub (9.92×), Western Union (5.26×), and Computer security (4.82×) over the country average.

04

Where do Computer program fans live in Germany?

Computer program fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~500K), Bayern (reach ~500K), and Baden-Württemberg (reach ~300K). These three regions account for the largest share of the active audience.

05

What other brands do Computer program fans also like?

Beyond Computer program itself, the audience over-indexes on Western Union (5.26×), Computer security (4.82×), Office 365 (5.39×), and Freenow (15.36×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Technology & Electronics audiences in Germany

See Computer program audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Computer program. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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