Computer program Audience in Germany
Computer program has an estimated audience of 3,260,402 people in Germany. 46.7% are female, 53.3% are male, average age 40.9. Top regions: Nordrhein-Westfalen, Bayern, Hessen. Top brand affinities: Jotex, Western Union, GitHub, Satire, German television comedy.
The average Computer program fan in Germany is 40.9 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Hessen. Top brand affinities include Jotex, Western Union, GitHub, with strongest over-indexing on Jotex (78.71× the country average). Demographically, the Computer program audience skews balanced with an average age of 40.9, and over-indexes on personality traits such as Early Adopter Mentality, Need for Security. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Technology & Electronics · Type: Topic
Demographics of Computer program fans
| Metric | Value |
|---|---|
| Female | 46.7% |
| Male | 53.3% |
| Average age | 40.9 |
| Estimated audience size | 3,260,402 |
Audience persona
The typical Computer program fan in Germany is balanced, around 40.9 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Jotex.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 520,752 | 0.73× |
| Bayern | 489,291 | 0.93× |
| Hessen | 334,149 | 1.34× |
| Baden-Württemberg | 328,002 | 0.74× |
| Niedersachsen | 209,202 | 0.66× |
| Berlin | 159,970 | 1.1× |
| Rheinland-Pfalz | 157,653 | 0.97× |
| Thüringen | 137,493 | 1.65× |
| Sachsen | 113,528 | 0.71× |
| Hamburg | 81,191 | 1.1× |
| Schleswig-Holstein | 69,840 | 0.6× |
| Sachsen-Anhalt | 65,346 | 0.77× |
| Brandenburg | 63,198 | 0.62× |
| Bremen | 53,629 | 1.92× |
| Mecklenburg-Vorpommern | 52,474 | 0.84× |
| Saarland | 52,165 | 1.3× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Jotex | 78.71× | Shopping |
| Western Union | 11.72× | Business & Career |
| GitHub | 12.22× | Internet & Social Media |
| Satire | 8.81× | Literature |
| German television comedy | 8.11× | Movies & TV |
| Office 365 | 6.53× | Technology & Electronics |
| Tagesschau | 2.49× | Movies & TV |
| Country rap | 7.39× | Music & Radio |
| Allgäu | 6.71× | Travel & Leisure |
| Headphones | 6.04× | Technology & Electronics |
| Antivirus software | 9.82× | Technology & Electronics |
| Freenow | 17.55× | Cars & Mobility |
| Transfermarkt | 2.82× | Sports |
| James Franco | 11.89× | Movies & TV |
| Jennifer Love Hewitt | 9.3× | Movies & TV |
| Firefox | 5.95× | Internet & Social Media |
| Desktop computers | 4.51× | Technology & Electronics |
| REWE | 1.95× | Shopping |
| Data science | 7.58× | Business & Career |
| Pets | 1.59× | Pets & Animals |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Early Adopter Mentality | POWER | 1.56 |
| Need for Security | CONSERVATISM | 1.56 |
| Career Orientation | POWER | 1.33 |
| Sustainability | BALANCE | 1.29 |
| DIY Mentality | THRILL | 1.28 |
| Urban Lifestyle | OPEN | 1.27 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 19.0% |
| India | 6.9% |
| Italy | 4.7% |
See Computer program audiences in other countries
More Technology & Electronics audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Computer program have in Germany?
Computer program has an estimated audience of 3,260,402 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Computer program fans?
46.7% of Computer program fans are female, 53.3% are male, with an average age of 40.9 years.
Which brands do Computer program fans like most?
Computer program fans show strongest brand affinity for Jotex (78.71×), Western Union (11.72×), and GitHub (12.22×) over the country average.
Where do Computer program fans live in Germany?
Computer program fans in Germany are most concentrated in Nordrhein-Westfalen (reach 520,752), Bayern (reach 489,291), and Hessen (reach 334,149). These three regions account for the largest share of the active audience.
What other brands do Computer program fans also like?
Beyond Computer program itself, the audience over-indexes on Western Union (11.72×), GitHub (12.22×), Satire (8.81×), and German television comedy (8.11×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Computer program. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.