A data profile of the people who buy, follow and care about Computer program in Brazil — modelled from more than twelve digital signal sources. Computer program has an estimated audience of 3,581,668 people in Brazil.
Computer program has an estimated audience of 3,581,668 people in Brazil. 59.7% are female, 40.3% are male, average age 35.7. Top brand affinities: GitHub, Oracle Corporation, Midea (company), JIRA, Ukulele.
Top brand affinities include GitHub, Oracle Corporation, Midea (company), with strongest over-indexing on GitHub (6.71× the country average).
Demographically, the Computer program audience skews more female with an average age of 35.7, and over-indexes on personality traits such as Early Adopter Mentality, Convenience Orientation.
The typical Computer program fan in Brazil is more female, around 35.7 years old, with strong Early Adopter Mentality tendencies and a notable affinity for GitHub.
The key figures that characterise the Computer program profile in Brazil.
59.7% are female, 40.3% are male, average age 35.7.
| Metric | Value |
|---|---|
| Female | 59.7% |
| Male | 40.3% |
| Average age | 35.7 |
| Estimated audience size | 3,581,668 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 23% | |
| 20-29 | 25% | |
| 30-39 | 24% | |
| 40-49 | 17% | |
| 50+ | 11% |
of the worldwide Computer program audience comes from Brazil.
| Country | Share |
|---|---|
| United States | 19.0% |
| India | 6.9% |
| Italy | 4.7% |
The strongest cross-interests of the Computer program audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Oracle Corporation | Technology & Electronics | 13.19× | ||
| 02 | JIRA | Technology & Electronics | 13.19× | ||
| 03 | Ukulele | Music & Radio | 13.19× | ||
| 04 | Deftones | Music & Radio | 13.19× | ||
| 05 | General Electric | Home & Garden | 13.19× | ||
| 06 | MongoDB | Technology & Electronics | 13.19× | ||
| 07 | Rage Against the Machine | Music & Radio | 13.06× | ||
| 08 | Stack Overflow | Technology & Electronics | 10.98× | ||
| 09 | Stan Lee | Movies & TV | 10.02× | ||
| 10 | Transformers (toy line) | Kids & Family | 9.11× | ||
| 11 | Avenged Sevenfold | Music & Radio | 8.75× | ||
| 12 | Midea (company) | Home & Garden | 8.35× | ||
| 13 | HubSpot | Internet & Social Media | 7.93× | ||
| 14 | GitHub | Internet & Social Media | 6.71× | ||
| 15 | Toy Story (franchise) | Movies & TV | 5.70× | ||
| 16 | Kristen Stewart | Movies & TV | 5.65× | ||
| 17 | Dakota Johnson | Movies & TV | 5.11× | ||
| 18 | Rick and Morty | Movies & TV | 4.29× | ||
| 19 | Linux | Technology & Electronics | 3.49× | ||
| 20 | Michael Jackson | Music & Radio | 1.91× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 2.20× | |
| Convenience Orientation | PREMIUM | 1.97× | |
| Patriotism | CONSERVATISM | 1.81× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 0.64× | |
| Quality Awareness | PREMIUM | 0.64× | |
| Healthy Lifestyle | BALANCE | 0.66× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Brazil who actively search for Computer program. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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