Rascasse Audience Intelligence

Computer program Audience in India

A data profile of the people who buy, follow and care about Computer program in India — modelled from more than twelve digital signal sources. Computer program has an estimated audience of 5,939,808 people in India.

Computer program has an estimated audience of 5,939,808 people in India. 24.1% are female, 75.9% are male, average age 31.3. Top brand affinities: Scarlett Johansson, Stranger Things, Game of Thrones, Christopher Nolan, Megan Fox.

Top brand affinities include Scarlett Johansson, Stranger Things, Game of Thrones, with strongest over-indexing on Scarlett Johansson (5.27× the country average).

Demographically, the Computer program audience skews more male with an average age of 31.3, and over-indexes on personality traits such as DIY Mentality, Early Adopter Mentality.

The typical Computer program fan in India is more male, around 31.3 years old, with strong DIY Mentality tendencies and a notable affinity for Scarlett Johansson.

Category: Technology & Electronics · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-17.

Section 01

At a glance

The key figures that characterise the Computer program profile in India.

Audience size
5.9M
in India
Gender
24.1%
75.9% male
Age
31.3
average years
Country rank
#942
Topic in India
Fig. 01

Search interest · 12-month trend

-43%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Computer program fans

24.1% are female, 75.9% are male, average age 31.3.

Fig. 02

Gender split

24.1%
Female
75.9%
Male
Demographic split for Computer program audience in India
MetricValue
Female24.1%
Male75.9%
Average age31.3
Estimated audience size5,939,808
Fig. 03

Age distribution

Ø 31.3
average years
Age distribution of the Computer program audience in India
Age bracketShare%
16-1938%
20-2928%
30-3917%
40-4910%
50+8%
Fig. 04

Worldwide distribution

6.9%

of the worldwide Computer program audience comes from India.

Worldwide audience distribution share by country for Computer program
CountryShare
United States19.0%
India6.9%
Italy4.7%
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Computer program audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Computer program audience
#·InterestCategoryAffinity×
01Scarlett JohanssonMovies & TV5.27×
02Christopher NolanMovies & TV5.27×
03Megan FoxMovies & TV5.27×
04Christian BaleMovies & TV5.27×
05Robert PattinsonMovies & TV5.27×
06Pedro PascalMovies & TV5.27×
07Natalie PortmanMovies & TV5.27×
08Jim CarreyMovies & TV5.27×
09Nicole KidmanMovies & TV5.27×
10Prison BreakMovies & TV5.27×
11Matthew McConaugheyMovies & TV5.27×
12Chris Evans (actor)Movies & TV5.18×
13Maisie WilliamsMovies & TV4.27×
14Breaking BadMovies & TV3.51×
15VideographyInternet & Social Media2.49×
16Real propertyHome & Garden2.45×
17True DetectiveMovies & TV2.39×
18Stranger ThingsMovies & TV2.22×
19OnePlusTechnology & Electronics1.93×
20Game of ThronesMovies & TV1.83×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Computer program audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

What stands out
The strongest tendencies
Top personality traits over-indexed by Computer program audience · What stands out
TraitClusterDeviationScore
DIY MentalityTHRILL1.55×
Early Adopter MentalityPOWER1.48×
Design AffinityPREMIUM1.30×
1.00× baseline
Rather not
The weakest tendencies
Top personality traits over-indexed by Computer program audience · Rather not
TraitClusterDeviationScore
Price SensitivityPREMIUM0.64×
Need for SecurityCONSERVATISM0.69×
CreativityOPEN0.75×
1.00× baseline
Appendix

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How to read this data

Audience size is the estimated number of people in India who actively search for Computer program. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across India. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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