A data profile of the people who buy, follow and care about Ochota in Poland — modelled from more than twelve digital signal sources. Ochota has an estimated audience of 1,393,728 people in Poland.
Ochota has an estimated audience of 1,393,728 people in Poland. 59.6% are female, 40.4% are male, average age 35.5. Top brand affinities: Shopping and fashion, Baltic Sea, Beaches, Telegram, Love & Sex.
Top brand affinities include Shopping and fashion, Baltic Sea, Beaches, with strongest over-indexing on Shopping and fashion (3.04× the country average).
Demographically, the Ochota audience skews more female with an average age of 35.5, and over-indexes on personality traits such as Spirituality, Quality Awareness.
The typical Ochota fan in Poland is more female, around 35.5 years old, with strong Spirituality tendencies and a notable affinity for Shopping and fashion.
The key figures that characterise the Ochota profile in Poland.
59.6% are female, 40.4% are male, average age 35.5.
| Metric | Value |
|---|---|
| Female | 59.6% |
| Male | 40.4% |
| Average age | 35.5 |
| Estimated audience size | 1,393,728 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 24% | |
| 20-29 | 27% | |
| 30-39 | 23% | |
| 40-49 | 13% | |
| 50+ | 13% |
of the worldwide Ochota audience comes from Poland.
| Country | Share |
|---|---|
| Poland | 95.9% |
| United States | 1.7% |
| Germany | 1.2% |
The strongest cross-interests of the Ochota audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Shopping and fashion | Shopping | 3.04× | ||
| 02 | Exfoliation (cosmetology) | Beauty & Wellness | 3.04× | ||
| 03 | Telegram | Internet & Social Media | 2.95× | ||
| 04 | Love & Sex | Kids & Family | 2.79× | ||
| 05 | Parking lot | Cars & Mobility | 2.69× | ||
| 06 | US Open (tennis) | Sports | 2.61× | ||
| 07 | Bottega Veneta | Fashion & Accessoires | 2.44× | ||
| 08 | Groupon | Internet & Social Media | 2.30× | ||
| 09 | Baltic Sea | Travel & Leisure | 2.26× | ||
| 10 | Business Insider | Business & Career | 2.04× | ||
| 11 | Game consoles | Technology & Electronics | 1.90× | ||
| 12 | Public transport | Cars & Mobility | 1.90× | ||
| 13 | Activism | Politics & Society | 1.85× | ||
| 14 | Innovation | Business & Career | 1.85× | ||
| 15 | Catholic Church | Politics & Society | 1.75× | ||
| 16 | FlixBus | Cars & Mobility | 1.67× | ||
| 17 | Waxing | Beauty & Wellness | 1.64× | ||
| 18 | Newsletter | Technology & Electronics | 1.63× | ||
| 19 | Beaches | Travel & Leisure | 1.58× | ||
| 20 | Radio ZET | Music & Radio | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Spirituality | BALANCE | 1.62× | |
| Quality Awareness | PREMIUM | 1.55× | |
| Career Orientation | POWER | 1.32× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Pet Ownership | JOY | 0.81× | |
| Extroversion | THRILL | 0.84× | |
| DIY Mentality | THRILL | 0.87× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Poland who actively search for Ochota. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Poland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.