A data profile of the people who buy, follow and care about Sweden in Poland — modelled from more than twelve digital signal sources. Sweden has an estimated audience of 1,487,802 people in Poland.
Sweden has an estimated audience of 1,487,802 people in Poland. 58.2% are female, 41.8% are male, average age 38.4. Top brand affinities: Estonia, Kindergarten, Lingerie, TripAdvisor, Innovation.
Top brand affinities include Estonia, Kindergarten, Lingerie, with strongest over-indexing on Estonia (4.86× the country average).
Demographically, the Sweden audience skews more female with an average age of 38.4, and over-indexes on personality traits such as Career Orientation, Sustainability.
The typical Sweden fan in Poland is more female, around 38.4 years old, with strong Career Orientation tendencies and a notable affinity for Estonia.
The key figures that characterise the Sweden profile in Poland.
58.2% are female, 41.8% are male, average age 38.4.
| Metric | Value |
|---|---|
| Female | 58.2% |
| Male | 41.8% |
| Average age | 38.4 |
| Estimated audience size | 1,487,802 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 19% | |
| 20-29 | 22% | |
| 30-39 | 22% | |
| 40-49 | 19% | |
| 50+ | 18% |
of the worldwide Sweden audience comes from Poland.
| Country | Share |
|---|---|
| Sweden | 12.2% |
| United States | 8.3% |
| Germany | 7.4% |
The strongest cross-interests of the Sweden audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Estonia | Travel & Leisure | 4.86× | ||
| 02 | Stockholm | Travel & Leisure | 4.50× | ||
| 03 | Jennifer Love Hewitt | Movies & TV | 2.63× | ||
| 04 | Malt whisky | Food & Beverages | 2.11× | ||
| 05 | TripAdvisor | Travel & Leisure | 1.88× | ||
| 06 | Public transport | Cars & Mobility | 1.76× | ||
| 07 | Innovation | Business & Career | 1.74× | ||
| 08 | Hair coloring | Beauty & Wellness | 1.68× | ||
| 09 | Mango | Shopping | 1.63× | ||
| 10 | Wedding dress | Fashion & Accessoires | 1.61× | ||
| 11 | Pandora | Fashion & Accessoires | 1.60× | ||
| 12 | Fashion show | Fashion & Accessoires | 1.57× | ||
| 13 | Zara Home | Home & Garden | 1.57× | ||
| 14 | Lingerie | Fashion & Accessoires | 1.55× | ||
| 15 | Self-love | Health | 1.55× | ||
| 16 | Kindergarten | Kids & Family | 1.53× | ||
| 17 | Refrigerator | Home & Garden | 1.53× | ||
| 18 | Rail transport | Travel & Leisure | 1.53× | ||
| 19 | Bracelet | Fashion & Accessoires | 1.52× | ||
| 20 | Home business | Business & Career | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Career Orientation | POWER | 1.29× | |
| Sustainability | BALANCE | 1.23× | |
| Indulgence | JOY | 1.23× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Creativity | OPEN | 0.84× | |
| Luxury Orientation | PREMIUM | 0.89× | |
| Price Sensitivity | PREMIUM | 0.90× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Poland who actively search for Sweden. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Poland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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