A data profile of the people who buy, follow and care about Zakopane in Poland — modelled from more than twelve digital signal sources. Zakopane has an estimated audience of 1,559,053 people in Poland.
Zakopane has an estimated audience of 1,559,053 people in Poland. 66.4% are female, 33.6% are male, average age 39.3. Top brand affinities: Shopping and fashion, Game consoles, Ryanair, Baltic Sea, Catholic Church.
Top brand affinities include Shopping and fashion, Game consoles, Ryanair, with strongest over-indexing on Shopping and fashion (2.71× the country average).
Demographically, the Zakopane audience skews more female with an average age of 39.3, and over-indexes on personality traits such as Spirituality, Travelling.
The typical Zakopane fan in Poland is more female, around 39.3 years old, with strong Spirituality tendencies and a notable affinity for Shopping and fashion.
The key figures that characterise the Zakopane profile in Poland.
66.4% are female, 33.6% are male, average age 39.3.
| Metric | Value |
|---|---|
| Female | 66.4% |
| Male | 33.6% |
| Average age | 39.3 |
| Estimated audience size | 1,559,053 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 15% | |
| 20-29 | 22% | |
| 30-39 | 25% | |
| 40-49 | 19% | |
| 50+ | 18% |
of the worldwide Zakopane audience comes from Poland.
| Country | Share |
|---|---|
| Poland | 69.8% |
| Italy | 5.4% |
| Hungary | 3.6% |
The strongest cross-interests of the Zakopane audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Shopping and fashion | Shopping | 2.71× | ||
| 02 | Game consoles | Technology & Electronics | 2.71× | ||
| 03 | Baltic Sea | Travel & Leisure | 2.71× | ||
| 04 | Love & Sex | Kids & Family | 2.71× | ||
| 05 | Parking lot | Cars & Mobility | 2.71× | ||
| 06 | Business Insider | Business & Career | 2.71× | ||
| 07 | Orsay | Shopping | 2.71× | ||
| 08 | TripAdvisor | Travel & Leisure | 2.38× | ||
| 09 | Ski resort | Travel & Leisure | 2.31× | ||
| 10 | Seafood | Food & Beverages | 2.24× | ||
| 11 | Sauna | Home & Garden | 2.22× | ||
| 12 | Catholic Church | Politics & Society | 2.19× | ||
| 13 | Newsletter | Technology & Electronics | 2.03× | ||
| 14 | Expensive Taste | Business & Career | 1.81× | ||
| 15 | Volunteer fire department | Health | 1.78× | ||
| 16 | Sushi | Food & Beverages | 1.76× | ||
| 17 | Ryanair | Travel & Leisure | 1.68× | ||
| 18 | Theme parks | Travel & Leisure | 1.62× | ||
| 19 | Activism | Politics & Society | 1.56× | ||
| 20 | Car rentals | Cars & Mobility | 1.53× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Spirituality | BALANCE | 1.65× | |
| Travelling | THRILL | 1.46× | |
| Indulgence | JOY | 1.40× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 0.89× | |
| Social Media Usage | JOY | 0.92× | |
| Sustainability | BALANCE | 0.93× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Poland who actively search for Zakopane. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Poland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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