A data profile of the people who buy, follow and care about Benfica TV in Portugal — modelled from more than twelve digital signal sources. Benfica TV has an estimated audience of 262,682 people in Portugal.
The average Benfica TV fan in Portugal is 43.8 years old, more male, and lives primarily in Lisbon District.
The audience is concentrated in Lisbon District, Porto District, Setúbal District.
Top brand affinities include Sporting CP, S.C. Braga, Betclic, with strongest over-indexing on Sporting CP (2.47× the country average).
Demographically, the Benfica TV audience skews more male with an average age of 43.8, and over-indexes on personality traits such as Risk Appetite, Indulgence.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 20 regions tracked by Rascasse.
The typical Benfica TV fan in Portugal is more male, around 43.8 years old, with strong Risk Appetite tendencies and a notable affinity for Sporting CP.
The key figures that characterise the Benfica TV profile in Portugal.
28.8% are female, 71.2% are male, average age 43.8.
| Metric | Value |
|---|---|
| Female | 28.8% |
| Male | 71.2% |
| Average age | 43.8 |
| Estimated audience size | 262,682 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 12% | |
| 20-29 | 14% | |
| 30-39 | 18% | |
| 40-49 | 23% | |
| 50+ | 32% |
of the worldwide Benfica TV audience comes from Portugal.
| Country | Share |
|---|---|
| Portugal | 64.0% |
| United States | 12.1% |
| Spain | 6.6% |
Where the Benfica TV audience in Portugal is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Lisbon District | ~100K | 1.34× | |
| 02 | Setúbal District | ~40K | 1.25× | |
| 03 | Leiria District | ~20K | 1.13× | |
| 04 | Viseu District | ~10K | 1.12× | |
| 05 | Coimbra District | ~10K | 1.06× | |
| 06 | Azores | ~8K | 1.04× | |
| 07 | Castelo Branco District | ~5K | 1.03× | |
| 08 | Guarda District | ~3K | 1.02× | |
| 09 | Porto District | ~60K | 1.00× | |
| 10 | Santarém District | ~10K | 1.00× | |
| 11 | Évora District | ~5K | 1.00× | |
| 12 | Aveiro District | ~20K | 0.99× | |
| 13 | Faro District | ~20K | 0.97× | |
| 14 | Beja District | ~4K | 0.96× | |
| 15 | Vila Real District | ~5K | 0.95× | |
| 16 | Braga District | ~20K | 0.93× | |
| 17 | Viana do Castelo District | ~6K | 0.92× | |
| 18 | Portalegre District | ~3K | 0.89× | |
| 19 | Madeira | ~7K | 0.87× | |
| 20 | Bragança District | ~3K | 0.87× |
The strongest cross-interests of the Benfica TV audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Club Atlético River Plate | Sports | 7.99× | ||
| 02 | S.C. Braga | Sports | 5.61× | ||
| 03 | Spain national football team | Sports | 5.10× | ||
| 04 | Boavista F.C. | Sports | 4.48× | ||
| 05 | Copa Libertadores | Sports | 3.85× | ||
| 06 | Manchester City F.C. | Sports | 3.00× | ||
| 07 | Bundesliga | Sports | 2.77× | ||
| 08 | Portugal national football team | Sports | 2.59× | ||
| 09 | Betclic | Games | 2.57× | ||
| 10 | FC Bayern Munich | Sports | 2.55× | ||
| 11 | Sporting CP | Sports | 2.47× | ||
| 12 | La Liga | Sports | 2.44× | ||
| 13 | UEFA Europa League | Sports | 2.10× | ||
| 14 | UEFA Champions League | Sports | 2.08× | ||
| 15 | Premier League | Sports | 2.05× | ||
| 16 | Gambling | Games | 1.92× | ||
| 17 | Sports club | Sports | 1.91× | ||
| 18 | Internet & Social Media | 1.75× | |||
| 19 | Manchester United F.C. | Sports | 1.56× | ||
| 20 | S.L. Benfica | Sports | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Risk Appetite | THRILL | 1.33× | |
| Indulgence | JOY | 1.18× | |
| Community Orientation | OPEN | 1.14× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Family Orientation | CONSERVATISM | 0.44× | |
| Mindfulness | BALANCE | 0.48× | |
| Creativity | OPEN | 0.62× |
Benfica TV has an estimated audience of 262,682 people in Portugal, concentrated in Lisbon District and Porto District.
28.8% of Benfica TV fans are female, 71.2% are male, with an average age of 43.8 years.
Benfica TV fans show strongest brand affinity for Sporting CP (2.47×), S.C. Braga (5.61×), and Betclic (2.57×) over the country average.
Benfica TV fans in Portugal are most concentrated in Lisbon District (reach ~100K), Porto District (reach ~60K), and Setúbal District (reach ~40K). These three regions account for the largest share of the active audience.
Beyond Benfica TV itself, the audience over-indexes on S.C. Braga (5.61×), Betclic (2.57×), WhatsApp (1.75×), and UEFA Champions League (2.08×) compared to the Portugal average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Portugal who actively search for Benfica TV. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Portugal. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
Source: Rascasse Audience Intelligence — modeled from anonymized, multi-source behavioral signals (search, social, events), updated monthly. Data status: 09/2026.
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