A data profile of the people who buy, follow and care about Dwelling in Portugal — modelled from more than twelve digital signal sources. Dwelling has an estimated audience of 2,030,053 people in Portugal.
The average Dwelling fan in Portugal is 46.3 years old, more female, and lives primarily in Lisbon District.
The audience is concentrated in Lisbon District, Porto District, Setúbal District.
Top brand affinities include Trivago, Microwave oven, Rail transport, with strongest over-indexing on Trivago (1.53× the country average).
Demographically, the Dwelling audience skews more female with an average age of 46.3, and over-indexes on personality traits such as Indulgence, Tradition.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 20 regions tracked by Rascasse.
The typical Dwelling fan in Portugal is more female, around 46.3 years old, with strong Indulgence tendencies and a notable affinity for Trivago.
The key figures that characterise the Dwelling profile in Portugal.
62.2% are female, 37.8% are male, average age 46.3.
| Metric | Value |
|---|---|
| Female | 62.2% |
| Male | 37.8% |
| Average age | 46.3 |
| Estimated audience size | 2,030,053 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 5% | |
| 20-29 | 12% | |
| 30-39 | 22% | |
| 40-49 | 30% | |
| 50+ | 32% |
of the worldwide Dwelling audience comes from Portugal.
| Country | Share |
|---|---|
| Italy | 16.5% |
| United States | 16.1% |
| Brazil | 10.0% |
Where the Dwelling audience in Portugal is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Bragança District | ~30K | 1.09× | |
| 02 | Portalegre District | ~20K | 1.09× | |
| 03 | Guarda District | ~30K | 1.07× | |
| 04 | Beja District | ~30K | 1.05× | |
| 05 | Vila Real District | ~40K | 1.03× | |
| 06 | Évora District | ~40K | 1.03× | |
| 07 | Castelo Branco District | ~40K | 1.02× | |
| 08 | Azores | ~60K | 1.00× | |
| 09 | Viana do Castelo District | ~50K | 0.99× | |
| 10 | Viseu District | ~70K | 0.98× | |
| 11 | Madeira | ~60K | 0.97× | |
| 12 | Leiria District | ~100K | 0.95× | |
| 13 | Coimbra District | ~100K | 0.95× | |
| 14 | Aveiro District | ~100K | 0.94× | |
| 15 | Setúbal District | ~200K | 0.92× | |
| 16 | Braga District | ~200K | 0.92× | |
| 17 | Faro District | ~100K | 0.92× | |
| 18 | Lisbon District | ~600K | 0.90× | |
| 19 | Porto District | ~400K | 0.85× | |
| 20 | Santarém District | ~80K | 0.85× |
The strongest cross-interests of the Dwelling audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Mineral water | Food & Beverages | 1.97× | ||
| 02 | Low-cost carrier | Travel & Leisure | 1.83× | ||
| 03 | Sauna | Home & Garden | 1.73× | ||
| 04 | Non-alcoholic beverage | Food & Beverages | 1.70× | ||
| 05 | Day spa | Beauty & Wellness | 1.69× | ||
| 06 | Microwave oven | Home & Garden | 1.68× | ||
| 07 | Tupperware | Home & Garden | 1.68× | ||
| 08 | Herbalism | Health | 1.66× | ||
| 09 | Urban agriculture | Business & Career | 1.66× | ||
| 10 | Hardware store | Home & Garden | 1.65× | ||
| 11 | Zoo | Kids & Family | 1.64× | ||
| 12 | Greenhouse | Home & Garden | 1.60× | ||
| 13 | Garden furniture | Home & Garden | 1.56× | ||
| 14 | Essential oil | Home & Garden | 1.55× | ||
| 15 | Momondo | Travel & Leisure | 1.54× | ||
| 16 | Art Deco | Arts & Culture | 1.54× | ||
| 17 | Trivago | Travel & Leisure | 1.53× | ||
| 18 | Rail transport | Travel & Leisure | 1.53× | ||
| 19 | Garden centre | Home & Garden | 1.53× | ||
| 20 | Christmas market | Food & Beverages | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Indulgence | JOY | 1.48× | |
| Tradition | CONSERVATISM | 1.32× | |
| Convenience Orientation | PREMIUM | 1.32× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Risk Appetite | THRILL | 0.70× | |
| Early Adopter Mentality | POWER | 0.75× | |
| Mindfulness | BALANCE | 0.84× |
Dwelling has an estimated audience of 2,030,053 people in Portugal, concentrated in Lisbon District and Porto District.
62.2% of Dwelling fans are female, 37.8% are male, with an average age of 46.3 years.
Dwelling fans show strongest brand affinity for Trivago (1.53×), Microwave oven (1.68×), and Rail transport (1.53×) over the country average.
Dwelling fans in Portugal are most concentrated in Lisbon District (reach ~600K), Porto District (reach ~400K), and Setúbal District (reach ~200K). These three regions account for the largest share of the active audience.
Beyond Dwelling itself, the audience over-indexes on Microwave oven (1.68×), Rail transport (1.53×), Hardware store (1.65×), and Zoo (1.64×) compared to the Portugal average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Portugal who actively search for Dwelling. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Portugal. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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