Rascasse Audience Intelligence

Folklore Audience in Portugal

A data profile of the people who buy, follow and care about Folklore in Portugal — modelled from more than twelve digital signal sources. Folklore has an estimated audience of 1,388,189 people in Portugal.

#556among Topic in Portugal#28in Politics & Society

The average Folklore fan in Portugal is 42.3 years old, balanced, and lives primarily in Lisbon District.

The audience is concentrated in Lisbon District, Porto District, Setúbal District.

Category: Politics & Society · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-13.

Section 01

At a glance

The key figures that characterise the Folklore profile in Portugal.

Audience size
1.4M
in Portugal
Gender
54.4%♀
45.6% male
Age
42.3
average years
Country rank
#736
Topic in Portugal
Fig. 01

Search interest · 12-month trend

-7%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Folklore fans

54.4% are female, 45.6% are male, average age 42.3.

Fig. 02

Gender split

54.4%
Female
45.6%
Male
Demographic split for Folklore audience in Portugal
MetricValue
Female54.4%
Male45.6%
Average age42.3
Estimated audience size1,388,189
Fig. 03

Age distribution

Ø 42.3
average years
Age distribution of the Folklore audience in Portugal
Age bracketShare%
16-1916%
20-2916%
30-3916%
40-4922%
50+30%
Fig. 04

Worldwide distribution

0.9%

of the worldwide Folklore audience comes from Portugal.

Worldwide audience distribution share by country for Folklore
CountryShare
United States24.1%
United Kingdom5.6%
Italy5.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Portugal average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Folklore audience in Portugal is strongest.

Fig. 05

Top regions by affinity

Folklore fans by region: top regions in Portugal
#RegionReachAffinity×
01Azores~50K1.32×
02Braga District~200K1.21×
03Porto District~400K1.19×
04Santarém District~80K1.19×
05Setúbal District~200K1.14×
06Viana do Castelo District~40K1.14×
07Lisbon District~500K1.13×
08Coimbra District~80K1.13×
09Aveiro District~100K1.10×
10Madeira~40K1.09×
11Faro District~90K1.03×
12Leiria District~80K1.02×
13Viseu District~50K0.96×
14Guarda District~20K0.95×
15Castelo Branco District~20K0.94×
16Bragança District~20K0.94×
17Portalegre District~10K0.94×
18Vila Real District~20K0.93×
19Évora District~20K0.92×
20Beja District~20K0.92×
Appendix

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How to read this data

Audience size is the estimated number of people in Portugal who actively search for Folklore. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Portugal. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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