A data profile of the people who buy, follow and care about Saúde (district of São Paulo) in Portugal — modelled from more than twelve digital signal sources. Saúde (district of São Paulo) has an estimated audience of 1,513,366 people in Portugal.
Saúde (district of São Paulo) has an estimated audience of 1,513,366 people in Portugal. 66.2% are female, 33.8% are male, average age 44.2. Top brand affinities: Fnac, Auchan, EDreams, BP, Pizza.
Top brand affinities include Fnac, Auchan, EDreams, with strongest over-indexing on Fnac (1.58× the country average).
Demographically, the Saúde (district of São Paulo) audience skews more female with an average age of 44.2, and over-indexes on personality traits such as Indulgence, Tradition.
The typical Saúde (district of São Paulo) fan in Portugal is more female, around 44.2 years old, with strong Indulgence tendencies and a notable affinity for Fnac.
The key figures that characterise the Saúde (district of São Paulo) profile in Portugal.
66.2% are female, 33.8% are male, average age 44.2.
| Metric | Value |
|---|---|
| Female | 66.2% |
| Male | 33.8% |
| Average age | 44.2 |
| Estimated audience size | 1,513,366 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 8% | |
| 20-29 | 15% | |
| 30-39 | 22% | |
| 40-49 | 27% | |
| 50+ | 28% |
of the worldwide Saúde (district of São Paulo) audience comes from Portugal.
| Country | Share |
|---|---|
| Brazil | 76.3% |
| Portugal | 14.4% |
| United States | 1.6% |
The strongest cross-interests of the Saúde (district of São Paulo) audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Web application | Technology & Electronics | 1.78× | ||
| 02 | EDreams | Travel & Leisure | 1.76× | ||
| 03 | Instant messaging | Internet & Social Media | 1.65× | ||
| 04 | French cuisine | Food & Beverages | 1.64× | ||
| 05 | Microwave oven | Home & Garden | 1.63× | ||
| 06 | Bricomarché | Home & Garden | 1.61× | ||
| 07 | Cholesterol | Food & Beverages | 1.60× | ||
| 08 | Fnac | Shopping | 1.58× | ||
| 09 | BP | Cars & Mobility | 1.57× | ||
| 10 | MSN | News | 1.56× | ||
| 11 | Rio Ave F.C. | Sports | 1.56× | ||
| 12 | Auchan | Shopping | 1.55× | ||
| 13 | Norauto | Cars & Mobility | 1.55× | ||
| 14 | Cancer awareness | Health | 1.55× | ||
| 15 | Romance novels | Literature | 1.54× | ||
| 16 | Pizza | Food & Beverages | 1.53× | ||
| 17 | Shampoo | Beauty & Wellness | 1.53× | ||
| 18 | Health insurance | Business & Career | 1.53× | ||
| 19 | Zoo | Kids & Family | 1.53× | ||
| 20 | Purchase discount | Shopping | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Indulgence | JOY | 1.38× | |
| Tradition | CONSERVATISM | 1.36× | |
| Need for Security | CONSERVATISM | 1.29× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 0.94× | |
| Risk Appetite | THRILL | 0.95× | |
| Sustainability | BALANCE | 0.97× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Portugal who actively search for Saúde (district of São Paulo). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Portugal. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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