A data profile of the people who buy, follow and care about Willy Wonka in Portugal — modelled from more than twelve digital signal sources. Willy Wonka has an estimated audience of 148,956 people in Portugal.
Willy Wonka has an estimated audience of 148,956 people in Portugal. 56.4% are female, 43.6% are male, average age 40.8. Top brand affinities: Walt Disney World, Keira Knightley, Big Brother (TV series), Men's clothing, Self-awareness.
Top brand affinities include Walt Disney World, Keira Knightley, Big Brother (TV series), with strongest over-indexing on Walt Disney World (6.14× the country average).
The typical Willy Wonka fan in Portugal is more female, around 40.8 years old, with a notable affinity for Walt Disney World.
The key figures that characterise the Willy Wonka profile in Portugal.
56.4% are female, 43.6% are male, average age 40.8.
| Metric | Value |
|---|---|
| Female | 56.4% |
| Male | 43.6% |
| Average age | 40.8 |
| Estimated audience size | 148,956 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 13% | |
| 20-29 | 20% | |
| 30-39 | 23% | |
| 40-49 | 24% | |
| 50+ | 20% |
of the worldwide Willy Wonka audience comes from Portugal.
| Country | Share |
|---|---|
| United States | 26.6% |
| Brazil | 10.5% |
| Mexico | 9.9% |
The strongest cross-interests of the Willy Wonka audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Keira Knightley | Movies & TV | 9.41× | ||
| 02 | Walt Disney World | Travel & Leisure | 6.14× | ||
| 03 | Jazz dance | Sports | 3.48× | ||
| 04 | Cachorro | Pets & Animals | 3.37× | ||
| 05 | Children's television series | Movies & TV | 2.62× | ||
| 06 | Pride | Politics & Society | 2.07× | ||
| 07 | Livemusic | Music & Radio | 1.95× | ||
| 08 | Self care | Health | 1.94× | ||
| 09 | Bookselling | Literature | 1.77× | ||
| 10 | Self-love | Health | 1.72× | ||
| 11 | Child development | Business & Career | 1.72× | ||
| 12 | Self-awareness | Health | 1.71× | ||
| 13 | Eyebrow | Beauty & Wellness | 1.69× | ||
| 14 | Self-confidence | Health | 1.59× | ||
| 15 | Animated movies | Movies & TV | 1.57× | ||
| 16 | Big Brother (TV series) | Movies & TV | 1.55× | ||
| 17 | Skin care | Beauty & Wellness | 1.53× | ||
| 18 | Men's clothing | Fashion & Accessoires | 1.52× | ||
| 19 | Popular music | Music & Radio | 1.52× | ||
| 20 | Novella | Literature | 1.51× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Portugal who actively search for Willy Wonka. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Portugal. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
Source: Rascasse Audience Intelligence — modeled from anonymized, multi-source behavioral signals (search, social, events), updated monthly. Data status: 09/2026.
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