A data profile of the people who buy, follow and care about Workshop in Portugal — modelled from more than twelve digital signal sources. Workshop has an estimated audience of 1,337,833 people in Portugal.
The average Workshop fan in Portugal is 46.1 years old, balanced, and lives primarily in Lisbon District.
The audience is concentrated in Lisbon District, Porto District, Setúbal District.
Top brand affinities include Norauto, Microwave oven, Automobile repair shop, with strongest over-indexing on Norauto (1.85× the country average).
Demographically, the Workshop audience skews balanced with an average age of 46.1, and over-indexes on personality traits such as DIY Mentality, Individualism.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 20 regions tracked by Rascasse.
The typical Workshop fan in Portugal is balanced, around 46.1 years old, with strong DIY Mentality tendencies and a notable affinity for Norauto.
The key figures that characterise the Workshop profile in Portugal.
48.2% are female, 51.8% are male, average age 46.1.
| Metric | Value |
|---|---|
| Female | 48.2% |
| Male | 51.8% |
| Average age | 46.1 |
| Estimated audience size | 1,337,833 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 6% | |
| 20-29 | 12% | |
| 30-39 | 19% | |
| 40-49 | 28% | |
| 50+ | 34% |
of the worldwide Workshop audience comes from Portugal.
| Country | Share |
|---|---|
| United States | 17.5% |
| Japan | 7.9% |
| Germany | 5.8% |
Where the Workshop audience in Portugal is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Lisbon District | ~700K | 1.64× | |
| 02 | Setúbal District | ~200K | 1.43× | |
| 03 | Porto District | ~400K | 1.28× | |
| 04 | Santarém District | ~80K | 1.28× | |
| 05 | Aveiro District | ~100K | 1.26× | |
| 06 | Braga District | ~200K | 1.20× | |
| 07 | Coimbra District | ~70K | 1.13× | |
| 08 | Leiria District | ~80K | 1.04× | |
| 09 | Faro District | ~80K | 0.97× | |
| 10 | Castelo Branco District | ~20K | 0.97× | |
| 11 | Viseu District | ~40K | 0.95× | |
| 12 | Viana do Castelo District | ~30K | 0.95× | |
| 13 | Vila Real District | ~20K | 0.94× | |
| 14 | Bragança District | ~10K | 0.94× | |
| 15 | Évora District | ~20K | 0.93× | |
| 16 | Beja District | ~20K | 0.93× | |
| 17 | Guarda District | ~20K | 0.93× | |
| 18 | Portalegre District | ~10K | 0.92× | |
| 19 | Madeira | ~40K | 0.91× | |
| 20 | Azores | ~30K | 0.90× |
The strongest cross-interests of the Workshop audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | AutoScout24 | Cars & Mobility | 2.28× | ||
| 02 | Makita | Home & Garden | 2.12× | ||
| 03 | Automobile repair shop | Cars & Mobility | 2.11× | ||
| 04 | Mineral water | Food & Beverages | 2.05× | ||
| 05 | Sugar substitute | Food & Beverages | 1.94× | ||
| 06 | Norauto | Cars & Mobility | 1.85× | ||
| 07 | Urban agriculture | Business & Career | 1.76× | ||
| 08 | Hardware store | Home & Garden | 1.75× | ||
| 09 | Microwave oven | Home & Garden | 1.67× | ||
| 10 | Christmas market | Food & Beverages | 1.67× | ||
| 11 | Honda Civic | Cars & Mobility | 1.63× | ||
| 12 | Non-alcoholic beverage | Food & Beverages | 1.61× | ||
| 13 | Rail transport | Travel & Leisure | 1.60× | ||
| 14 | Christmas decoration | Home & Garden | 1.60× | ||
| 15 | Children's literature | Literature | 1.58× | ||
| 16 | Sweepstakes | Games | 1.54× | ||
| 17 | Herbalism | Health | 1.54× | ||
| 18 | Individualism | Politics & Society | 1.54× | ||
| 19 | Bohemianism | Fashion & Accessoires | 1.53× | ||
| 20 | Compact car | Cars & Mobility | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| DIY Mentality | THRILL | 1.42× | |
| Individualism | JOY | 1.20× | |
| Indulgence | JOY | 1.19× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Spirituality | BALANCE | 0.85× | |
| Need for Security | CONSERVATISM | 0.91× | |
| Price Sensitivity | PREMIUM | 0.92× |
Workshop has an estimated audience of 1,337,833 people in Portugal, concentrated in Lisbon District and Porto District.
48.2% of Workshop fans are female, 51.8% are male, with an average age of 46.1 years.
Workshop fans show strongest brand affinity for Norauto (1.85×), Microwave oven (1.67×), and Automobile repair shop (2.11×) over the country average.
Workshop fans in Portugal are most concentrated in Lisbon District (reach ~700K), Porto District (reach ~400K), and Setúbal District (reach ~200K). These three regions account for the largest share of the active audience.
Beyond Workshop itself, the audience over-indexes on Microwave oven (1.67×), Automobile repair shop (2.11×), Rail transport (1.6×), and Hardware store (1.75×) compared to the Portugal average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Portugal who actively search for Workshop. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Portugal. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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