A data profile of the people who buy, follow and care about Porr in Sweden — modelled from more than twelve digital signal sources. Porr has an estimated audience of 2,815,644 people in Sweden.
Porr has an estimated audience of 2,815,644 people in Sweden. 33.9% are female, 66.1% are male, average age 43.3. Top brand affinities: Makita, Sustainable energy, Tele2, Monster truck, Toyota Land Cruiser.
Top brand affinities include Makita, Sustainable energy, Tele2, with strongest over-indexing on Makita (5.91× the country average).
Demographically, the Porr audience skews more male with an average age of 43.3, and over-indexes on personality traits such as Career Orientation, DIY Mentality.
The typical Porr fan in Sweden is more male, around 43.3 years old, with strong Career Orientation tendencies and a notable affinity for Makita.
The key figures that characterise the Porr profile in Sweden.
33.9% are female, 66.1% are male, average age 43.3.
| Metric | Value |
|---|---|
| Female | 33.9% |
| Male | 66.1% |
| Average age | 43.3 |
| Estimated audience size | 2,815,644 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 11% | |
| 20-29 | 18% | |
| 30-39 | 19% | |
| 40-49 | 23% | |
| 50+ | 30% |
The strongest cross-interests of the Porr audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Ford EcoSport | Cars & Mobility | 10.20× | ||
| 02 | Monster truck | Cars & Mobility | 6.10× | ||
| 03 | Makita | Home & Garden | 5.91× | ||
| 04 | Toyota Land Cruiser | Cars & Mobility | 5.55× | ||
| 05 | Toyota Yaris | Cars & Mobility | 5.38× | ||
| 06 | Matt Damon | Movies & TV | 4.91× | ||
| 07 | Sustainable energy | Home & Garden | 2.43× | ||
| 08 | Heat pump | Home & Garden | 2.42× | ||
| 09 | Fertilizer | Home & Garden | 2.40× | ||
| 10 | IFK Göteborg | Sports | 1.89× | ||
| 11 | Vattenfall | Home & Garden | 1.85× | ||
| 12 | Allsvenskan | Sports | 1.79× | ||
| 13 | Renewable energy | Business & Career | 1.78× | ||
| 14 | Solar energy | Home & Garden | 1.77× | ||
| 15 | Tesla Motors | Cars & Mobility | 1.75× | ||
| 16 | Online games | Games | 1.74× | ||
| 17 | Lawn mower | Home & Garden | 1.71× | ||
| 18 | Tele2 | Technology & Electronics | 1.55× | ||
| 19 | Pizza | Food & Beverages | 1.55× | ||
| 20 | Sportbladet | Sports | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Career Orientation | POWER | 1.35× | |
| DIY Mentality | THRILL | 1.33× | |
| Early Adopter Mentality | POWER | 1.32× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 0.73× | |
| Creativity | OPEN | 0.75× | |
| Mindfulness | BALANCE | 0.83× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Sweden who actively search for Porr. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Sweden. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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