Aquarius (astrology) Audience in United States

Aquarius (astrology) logo

Aquarius (astrology) has an estimated audience of 2,919,180 people in United States. 77.4% are female, 22.6% are male, average age 30.8. Top regions: California, Texas, Florida. Top brand affinities: Combat sport, Dog breed, Bank account, Tierra Cali, Mothercare.

The average Aquarius (astrology) fan in United States is 30.8 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Combat sport, Dog breed, Bank account, with strongest over-indexing on Combat sport (2.16× the country average). Demographically, the Aquarius (astrology) audience skews more female with an average age of 30.8, and over-indexes on personality traits such as Mindfulness, Extroversion. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Politics & Society · Type: Topic

Demographics of Aquarius (astrology) fans

Demographic split for Aquarius (astrology) audience in United States
MetricValue
Female77.4%
Male22.6%
Average age30.8
Estimated audience size2,919,180

Audience persona

The typical Aquarius (astrology) fan in United States is more female, around 30.8 years old, with strong Mindfulness tendencies and a notable affinity for Combat sport.

Top regions in United States

Top regions ranked by reach for Aquarius (astrology) in United States
RegionReachAffinity
California376,6591.17×
Texas290,7881.16×
Florida182,6310.92×
New York169,8921.04×
Georgia117,0251.3×
Illinois103,7191.07×
North Carolina96,4641.1×
Ohio93,0551.03×
Pennsylvania92,4590.94×
Arizona87,8121.47×
Michigan82,4751.08×
Virginia72,9461.03×
New Jersey72,6890.98×
Tennessee62,7521.07×
Alabama60,4851.48×
Maryland58,2461.16×
Indiana56,9081.07×
Washington55,8950.95×
Missouri55,0581.17×
South Carolina50,0891.14×
Louisiana49,6431.32×
Massachusetts49,2240.86×
Colorado39,9960.87×
Minnesota39,9840.96×
Wisconsin38,8290.88×
Nevada37,2091.32×
Kentucky36,9251.01×
Oklahoma36,3441.12×
Oregon33,4361×
Mississippi29,8751.24×
Arkansas27,8951.16×
Connecticut27,8210.95×
Kansas22,4800.98×
Utah20,4480.78×
Iowa19,6240.82×
New Mexico14,5721×
Nebraska12,0810.83×
Hawaii11,9920.96×
Idaho11,7880.81×
West Virginia11,0810.82×
Washington, District of Columbia8,8431.01×
Maine8,3650.8×
New Hampshire8,3350.72×
Rhode Island7,5160.81×
Alaska7,4231.19×
Delaware6,6020.82×
Montana6,3570.78×
South Dakota5,0020.74×
North Dakota4,4560.74×
Vermont3,8600.75×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Aquarius (astrology) audience
BrandAffinityCategory
Combat sport2.16×Sports
Dog breed1.53×Pets & Animals
Bank account2.37×Business & Career
Tierra Cali6.34×Travel & Leisure
Mothercare2.68×Kids & Family
Temple Grandin3.35×Literature
Tierra caliente2.86×Travel & Leisure
Sub Zero (Official)3.16×Literature
Temple Grandin2.39×Literature
Paul Dano1.63×Movies & TV
E-box3.38×Health
Consequence (rapper)1.68×Music & Radio
Commercial mortgage1.61×Business & Career
Nasal cavity2×Health
Ellen Burstyn2.07×Movies & TV
Ken Griffey Jr.1.79×Sports
Lion of Judah3.37×
Julio Cesar Chavez Jr.1.64×Sports
Brittney Griner1.76×Sports
E-box2.79×Health

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Aquarius (astrology) audience
TraitClusterScore
MindfulnessBALANCE2.96
ExtroversionTHRILL1.72
Risk AppetiteTHRILL1.61
SustainabilityBALANCE1.57
Pet OwnershipJOY1.57
Design AffinityPREMIUM1.47

Worldwide distribution

Worldwide audience distribution share by country for Aquarius (astrology)
CountryShare
United States30.0%
Spain6.2%
Brazil5.7%

See Aquarius (astrology) audiences in other countries

More Politics & Society audiences in United States

Frequently asked questions

How many fans does Aquarius (astrology) have in United States?

Aquarius (astrology) has an estimated audience of 2,919,180 people in United States, concentrated in California and Texas.

What is the gender split and age of Aquarius (astrology) fans?

77.4% of Aquarius (astrology) fans are female, 22.6% are male, with an average age of 30.8 years.

Which brands do Aquarius (astrology) fans like most?

Aquarius (astrology) fans show strongest brand affinity for Combat sport (2.16×), Dog breed (1.53×), and Bank account (2.37×) over the country average.

Where do Aquarius (astrology) fans live in United States?

Aquarius (astrology) fans in United States are most concentrated in California (reach 376,659), Texas (reach 290,788), and Florida (reach 182,631). These three regions account for the largest share of the active audience.

What other brands do Aquarius (astrology) fans also like?

Beyond Aquarius (astrology) itself, the audience over-indexes on Dog breed (1.53×), Bank account (2.37×), Tierra Cali (6.34×), and Mothercare (2.68×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Aquarius (astrology). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.