Astoria, Oregon Audience in United States

Astoria, Oregon logo

Astoria, Oregon has an estimated audience of 636,023 people in United States. 72.1% are female, 27.9% are male, average age 36.5. Top regions: New York, Oregon, California. Top brand affinities: Google Analytics, JC Whitney, Sub Zero (Official), Tierra Cali, Buenavista (Madrid).

The average Astoria, Oregon fan in United States is 36.5 years old, more female, and lives primarily in New York. The audience is concentrated in New York, Oregon, California. Top brand affinities include Google Analytics, JC Whitney, Sub Zero (Official), with strongest over-indexing on Google Analytics (2.34× the country average). Demographically, the Astoria, Oregon audience skews more female with an average age of 36.5, and over-indexes on personality traits such as Quality Awareness, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: POI

Demographics of Astoria, Oregon fans

Demographic split for Astoria, Oregon audience in United States
MetricValue
Female72.1%
Male27.9%
Average age36.5
Estimated audience size636,023

Audience persona

The typical Astoria, Oregon fan in United States is more female, around 36.5 years old, with strong Quality Awareness tendencies and a notable affinity for Google Analytics.

Top regions in United States

Top regions ranked by reach for Astoria, Oregon in United States
RegionReachAffinity
New York154,5474.35×
Oregon75,08210.3×
California47,5800.68×
Washington42,8363.36×
Texas30,1600.55×
Ohio28,7771.47×
Florida17,7950.41×
New Jersey17,3811.07×
Michigan11,7510.71×
Illinois10,9780.52×
Virginia10,5380.68×
Pennsylvania9,5160.44×
Washington, District of Columbia8,7354.57×
Kansas7,9471.59×
Arizona7,3530.57×
North Carolina7,2590.38×
Georgia7,1370.36×
Massachusetts6,7520.54×
Maryland6,5640.6×
Colorado6,2990.63×
Minnesota5,1720.57×
Alabama4,8370.54×
Utah4,7300.83×
Connecticut4,5110.71×
Tennessee4,4360.35×
Idaho4,3721.37×
Missouri4,3570.42×
Indiana4,0880.35×
Nebraska3,7911.19×
Wisconsin3,7800.39×
Nevada3,2850.53×
South Carolina2,8330.3×
Louisiana2,6950.33×
Kentucky2,5530.32×
Oklahoma2,4790.35×
Iowa2,0580.39×
Montana1,7110.97×
Wyoming1,6971.8×
Arkansas1,6470.31×
Hawaii1,4870.54×
New Mexico1,3010.41×
Mississippi1,2610.24×
New Hampshire1,0260.41×
Alaska9120.67×
Rhode Island8740.43×
Maine8500.37×
South Dakota7960.54×
West Virginia7390.25×
North Dakota7300.56×
Delaware5380.31×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Astoria, Oregon audience
BrandAffinityCategory
Google Analytics2.34×Internet & Social Media
JC Whitney4.69×Shopping
Sub Zero (Official)2.32×Literature
Tierra Cali1.73×Travel & Leisure
Buenavista (Madrid)2.01×Travel & Leisure
Food quality2.46×Food & Beverages
New York Harbor1.7×Travel & Leisure
JB1.88×Music & Radio
Lion of Judah1.83×
Bulacan1.85×Travel & Leisure
Otto Graham1.92×Sports
The Specials2.38×Music & Radio
JcrOffroad2.15×Shopping
California University of Pennsylvania1.79×Business & Career
Ipsos1.67×Business & Career
Los Cadetes de Linares1.54×Music & Radio
Mount Takao1.66×Travel & Leisure
Coto de Caza, California1.85×Travel & Leisure
Cagnes-sur-Mer2.31×Travel & Leisure
Bus Éireann2.77×Cars & Mobility

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Astoria, Oregon audience
TraitClusterScore
Quality AwarenessPREMIUM1.65
Luxury OrientationPREMIUM1.49
SustainabilityBALANCE1.46
TravellingTHRILL1.43
Sports ActivityPOWER1.37
MindfulnessBALANCE1.35

Worldwide distribution

Worldwide audience distribution share by country for Astoria, Oregon
CountryShare
United States82.5%
Germany10.3%
United Kingdom2.4%

See Astoria, Oregon audiences in other countries

More Travel & Leisure audiences in United States

Frequently asked questions

How many fans does Astoria, Oregon have in United States?

Astoria, Oregon has an estimated audience of 636,023 people in United States, concentrated in New York and Oregon.

What is the gender split and age of Astoria, Oregon fans?

72.1% of Astoria, Oregon fans are female, 27.9% are male, with an average age of 36.5 years.

Which brands do Astoria, Oregon fans like most?

Astoria, Oregon fans show strongest brand affinity for Google Analytics (2.34×), JC Whitney (4.69×), and Sub Zero (Official) (2.32×) over the country average.

Where do Astoria, Oregon fans live in United States?

Astoria, Oregon fans in United States are most concentrated in New York (reach 154,547), Oregon (reach 75,082), and California (reach 47,580). These three regions account for the largest share of the active audience.

What other brands do Astoria, Oregon fans also like?

Beyond Astoria, Oregon itself, the audience over-indexes on JC Whitney (4.69×), Sub Zero (Official) (2.32×), Tierra Cali (1.73×), and Buenavista (Madrid) (2.01×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Astoria, Oregon. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.