JB Audience in United States
JB has an estimated audience of 349,282 people in United States. 31.2% are female, 68.8% are male, average age 32.0. Top regions: Texas, California, Florida. Top brand affinities: MK, Minnesota, Pro-Ject, Alaska, Product design.
The average JB fan in United States is 32.0 years old, more male, and lives primarily in Texas. The audience is concentrated in Texas, California, Florida. Top brand affinities include MK, Minnesota, Pro-Ject, with strongest over-indexing on MK (5.73× the country average). Demographically, the JB audience skews more male with an average age of 32.0, and over-indexes on personality traits such as Extroversion, Risk Appetite. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Music & Radio · Type: Person · Subtype: K-pop
Demographics of JB fans
| Metric | Value |
|---|---|
| Female | 31.2% |
| Male | 68.8% |
| Average age | 32.0 |
| Estimated audience size | 349,282 |
Audience persona
The typical JB fan in United States is more male, around 32.0 years old, with strong Extroversion tendencies and a notable affinity for MK.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| Texas | 29,901 | 1× |
| California | 27,994 | 0.73× |
| Florida | 20,283 | 0.86× |
| New York | 16,016 | 0.82× |
| Colorado | 15,775 | 2.87× |
| Illinois | 13,064 | 1.12× |
| Michigan | 12,043 | 1.32× |
| Iowa | 10,825 | 3.76× |
| Pennsylvania | 9,128 | 0.78× |
| Georgia | 8,632 | 0.8× |
| North Carolina | 7,886 | 0.75× |
| Wisconsin | 7,643 | 1.45× |
| Kentucky | 7,541 | 1.72× |
| Ohio | 7,448 | 0.69× |
| Nebraska | 7,279 | 4.16× |
| Maryland | 7,247 | 1.21× |
| Arizona | 7,102 | 1× |
| New Jersey | 6,250 | 0.7× |
| Minnesota | 6,110 | 1.22× |
| Missouri | 5,750 | 1.02× |
| Virginia | 5,556 | 0.65× |
| Tennessee | 5,240 | 0.75× |
| Indiana | 4,991 | 0.78× |
| Alabama | 4,840 | 0.99× |
| Utah | 4,755 | 1.52× |
| Massachusetts | 4,696 | 0.68× |
| Washington | 4,059 | 0.58× |
| Mississippi | 3,579 | 1.24× |
| Arkansas | 3,168 | 1.1× |
| Oklahoma | 3,059 | 0.79× |
| Louisiana | 2,938 | 0.65× |
| South Carolina | 2,892 | 0.55× |
| Connecticut | 2,635 | 0.75× |
| Kansas | 2,573 | 0.93× |
| Oregon | 2,500 | 0.62× |
| Nevada | 1,709 | 0.51× |
| Idaho | 1,452 | 0.83× |
| Hawaii | 1,233 | 0.82× |
| Washington, District of Columbia | 1,099 | 1.05× |
| New Mexico | 974 | 0.56× |
| South Dakota | 951 | 1.18× |
| West Virginia | 871 | 0.54× |
| Rhode Island | 869 | 0.78× |
| New Hampshire | 722 | 0.52× |
| Maine | 596 | 0.48× |
| Delaware | 583 | 0.6× |
| Montana | 486 | 0.5× |
| Wyoming | 401 | 0.77× |
| North Dakota | 340 | 0.47× |
| Alaska | 321 | 0.43× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| MK | 5.73× | Music & Radio |
| Minnesota | 2.1× | Travel & Leisure |
| Pro-Ject | 4.78× | Music & Radio |
| Alaska | 1.69× | Travel & Leisure |
| Product design | 1.85× | Business & Career |
| Israel | 1.99× | Travel & Leisure |
| Urban Outfitters | 1.67× | Shopping |
| Keith Stanfield | 5.71× | Movies & TV |
| Elsword | 13.59× | Games |
| Sinaloa | 2.48× | Travel & Leisure |
| Racing | 1.73× | Cars & Mobility |
| Nebraska | 1.73× | Travel & Leisure |
| Google Wallet | 4.37× | Technology & Electronics |
| Kendra Scott | 1.67× | Fashion & Accessoires |
| Justice | 1.61× | Politics & Society |
| Wikia | 1.88× | Internet & Social Media |
| Regional styles of Mexican music | 1.56× | Music & Radio |
| Hog Hunting | 1.85× | Sports |
| Birthday Gifts | 1.67× | Kids & Family |
| Goose (band) | 2.99× | Pets & Animals |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Extroversion | THRILL | 1.42 |
| Risk Appetite | THRILL | 1.28 |
| Patriotism | CONSERVATISM | 1.27 |
| Family Orientation | CONSERVATISM | 1.24 |
| LGBTQ+ Identity | OPEN | 1.18 |
| Career Orientation | POWER | 1.14 |
Worldwide distribution
| Country | Share |
|---|---|
| Brazil | 34.6% |
| Japan | 23.1% |
| United States | 10.0% |
See JB audiences in other countries
More K-pop audiences in United States
Frequently asked questions
How many fans does JB have in United States?
JB has an estimated audience of 349,282 people in United States, concentrated in Texas and California.
What is the gender split and age of JB fans?
31.2% of JB fans are female, 68.8% are male, with an average age of 32.0 years.
Which brands do JB fans like most?
JB fans show strongest brand affinity for MK (5.73×), Minnesota (2.1×), and Pro-Ject (4.78×) over the country average.
Where do JB fans live in United States?
JB fans in United States are most concentrated in Texas (reach 29,901), California (reach 27,994), and Florida (reach 20,283). These three regions account for the largest share of the active audience.
What other brands do JB fans also like?
Beyond JB itself, the audience over-indexes on Minnesota (2.1×), Pro-Ject (4.78×), Alaska (1.69×), and Product design (1.85×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for JB. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.