Rascasse Audience Intelligence

JB Audience in United States

A data profile of the people who buy, follow and care about JB in United States — modelled from more than twelve digital signal sources. JB has an estimated audience of 365,387 people in United States.

#24among K-pop in United States#10837among Person in United States#6258in Music & Radio

The average JB fan in United States is 32.0 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Discount Tire, Radio, Internet celebrity, with strongest over-indexing on Discount Tire (4.25× the country average).

Demographically, the JB audience skews more male with an average age of 32.0, and over-indexes on personality traits such as Spirituality, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical JB fan in United States is more male, around 32.0 years old, with strong Spirituality tendencies and a notable affinity for Discount Tire.

Category: Music & Radio · Type: Person · Subtype: K-pop

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the JB profile in United States.

Audience size
365K
in United States
Gender
31.2%♀
68.8% male
Age
32.0
average years
Country rank
#43607
Person in United States
Fig. 01

Search interest · 12-month trend

+18%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of JB fans

31.2% are female, 68.8% are male, average age 32.0.

Fig. 02

Gender split

31.2%
Female
68.8%
Male
Demographic split for JB audience in United States
MetricValue
Female31.2%
Male68.8%
Average age32.0
Estimated audience size365,387
Fig. 03

Age distribution

Ø 32.0
average years
Age distribution of the JB audience in United States
Age bracketShare%
16-1937%
20-2923%
30-3920%
40-4913%
50+6%
Fig. 04

Worldwide distribution

10.3%

of the worldwide JB audience comes from United States.

Worldwide audience distribution share by country for JB
CountryShare
Brazil34.0%
Japan23.1%
United States10.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the JB audience in United States is strongest.

Fig. 05

Top regions by affinity

JB fans by region: top regions in United States
#RegionReachAffinity×
01Nebraska~7K3.74×
02Iowa~10K3.43×
03Colorado~10K2.50×
04Utah~6K1.93×
05Kentucky~7K1.51×
06Wisconsin~7K1.30×
07Arkansas~4K1.27×
08Mississippi~4K1.26×
09Michigan~10K1.22×
10Maryland~7K1.20×
11Illinois~10K1.10×
12Minnesota~5K1.10×
13South Dakota<1K1.10×
14Alabama~5K1.09×
15Texas~30K1.05×
16Washington, District of Columbia~1K1.03×
17Missouri~6K0.99×
18Florida~20K0.97×
19New York~20K0.95×
20Arizona~7K0.95×
21Kansas~3K0.95×
22Hawaii~1K0.91×
23Connecticut~3K0.90×
24Rhode Island~1K0.90×
25Georgia~10K0.89×
26Louisiana~4K0.89×
27Oklahoma~3K0.88×
28California~30K0.86×
29New Jersey~8K0.86×
30Indiana~5K0.86×
31Idaho~1K0.85×
32Tennessee~6K0.84×
33Pennsylvania~10K0.83×
34North Carolina~9K0.83×
35North Dakota<1K0.83×
36Ohio~9K0.82×
37Massachusetts~6K0.82×
38Alaska<1K0.82×
39West Virginia~1K0.79×
40Virginia~7K0.78×
41Delaware<1K0.78×
42Vermont<1K0.76×
43Washington~5K0.75×
44South Carolina~4K0.75×
45Nevada~3K0.75×
46New Mexico~1K0.75×
47Montana<1K0.75×
48Oregon~3K0.73×
49New Hampshire~1K0.73×
50Maine<1K0.72×
Fig. 06

Affinity by region

Affinity by region — JB, United States
0.72×1.00×3.74×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the JB audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for JB audience
#·InterestCategoryAffinity×
01ONE ChampionshipSports8.49×
02Philadelphia PhilliesSports5.16×
03Discount TireShopping4.25×
04Internet celebrityInternet & Social Media4.25×
05Seattle MarinersSports4.05×
06Air pollutionHealth3.38×
07RadioTechnology & Electronics3.17×
08Kyle BuschSports3.12×
09Broadway theatreTravel & Leisure2.74×
10Solar energyHome & Garden2.72×
11FedExBusiness & Career2.53×
12AutoZoneCars & Mobility2.01×
13Las VegasTravel & Leisure2.00×
14TelecommunicationTechnology & Electronics1.82×
15McDonald'sFood & Beverages1.67×
16T-MobileTechnology & Electronics1.64×
17BankingBusiness & Career1.57×
18BarbecueFood & Beverages1.53×
19Electronic musicMusic & Radio1.52×
20ReligionBusiness & Career1.50×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the JB audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by JB audience · What stands out
TraitClusterDeviationScore
SpiritualityBALANCE1.90×
PatriotismCONSERVATISM1.84×
Career OrientationPOWER1.57×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by JB audience · Rather not
TraitClusterDeviationScore
SustainabilityBALANCE0.42×
Design AffinityPREMIUM0.70×
Pet OwnershipJOY0.72×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does JB have in United States?

JB has an estimated audience of 365,387 people in United States, concentrated in California and Texas.

02

What is the gender split and age of JB fans?

31.2% of JB fans are female, 68.8% are male, with an average age of 32.0 years.

03

Which brands do JB fans like most?

JB fans show strongest brand affinity for Discount Tire (4.25×), Radio (3.17×), and Internet celebrity (4.25×) over the country average.

04

Where do JB fans live in United States?

JB fans in United States are most concentrated in California (reach ~30K), Texas (reach ~30K), and Florida (reach ~20K). These three regions account for the largest share of the active audience.

05

What other brands do JB fans also like?

Beyond JB itself, the audience over-indexes on Radio (3.17×), Internet celebrity (4.25×), Seattle Mariners (4.05×), and AutoZone (2.01×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More K-pop audiences in United States

See JB audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for JB. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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