Awareness ribbon Audience in United States

Awareness ribbon logo

Awareness ribbon has an estimated audience of 804,264 people in United States. 89.1% are female, 10.9% are male, average age 47.3. Top regions: Texas, California, Florida. Top brand affinities: Pillow, Whataburger, Jack White, International University of Business Agriculture and Technology, WGN-TV.

The average Awareness ribbon fan in United States is 47.3 years old, more female, and lives primarily in Texas. The audience is concentrated in Texas, California, Florida. Top brand affinities include Pillow, Whataburger, Jack White, with strongest over-indexing on Pillow (2.19× the country average). Demographically, the Awareness ribbon audience skews more female with an average age of 47.3, and over-indexes on personality traits such as Family Orientation, Community Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Politics & Society · Type: Topic

Demographics of Awareness ribbon fans

Demographic split for Awareness ribbon audience in United States
MetricValue
Female89.1%
Male10.9%
Average age47.3
Estimated audience size804,264

Audience persona

The typical Awareness ribbon fan in United States is more female, around 47.3 years old, with strong Family Orientation tendencies and a notable affinity for Pillow.

Top regions in United States

Top regions ranked by reach for Awareness ribbon in United States
RegionReachAffinity
Texas52,3430.76×
California42,8630.48×
Florida31,2300.57×
New York26,6180.59×
Ohio25,1501.02×
Pennsylvania24,2860.9×
Illinois22,7790.85×
North Carolina22,2310.92×
Georgia18,8400.76×
Michigan17,3330.82×
Virginia17,2450.88×
Indiana16,4801.12×
Tennessee15,5970.97×
Missouri15,2861.18×
Kentucky14,3121.42×
Wisconsin13,4101.11×
Alabama12,5941.12×
Arizona11,6840.71×
New Jersey11,0870.54×
Massachusetts10,7290.68×
South Carolina10,4820.87×
Louisiana10,2820.99×
Washington10,1060.63×
Oklahoma9,7831.1×
Maryland9,1640.66×
Colorado8,9780.71×
Minnesota8,9380.78×
Mississippi7,9121.19×
Arkansas7,8401.18×
Iowa7,2701.1×
Kansas6,7301.06×
Utah6,5090.9×
Oregon6,3500.69×
West Virginia6,0301.61×
Nebraska4,8651.21×
Connecticut4,8580.6×
Nevada4,0200.52×
New Mexico3,6300.9×
Maine3,5961.25×
Idaho3,4800.86×
Alaska3,0091.75×
North Dakota2,9411.78×
New Hampshire2,8980.91×
Hawaii2,8810.83×
Montana2,8411.27×
South Dakota2,8041.51×
Rhode Island2,7981.09×
Delaware2,5061.13×
Wyoming2,4392.05×
Vermont2,3591.67×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Awareness ribbon audience
BrandAffinityCategory
Pillow2.19×Home & Garden
Whataburger1.66×Food & Beverages
Jack White2.05×Movies & TV
International University of Business Agriculture and Technology2.92×Business & Career
WGN-TV1.52×Movies & TV
Gaelic football1.72×Sports
English literature1.63×Literature
REO Speedwagon1.77×Music & Radio
Cachaça4.62×Food & Beverages
Ural Mountains1.83×Travel & Leisure
Brooklyn College1.65×Business & Career
Parma1.59×Travel & Leisure
Cachorros1.61×Pets & Animals
Cachorros1.59×Pets & Animals
Boogie-woogie (dance)1.72×Music & Radio
Just Cause 32.02×Games
Junior Chamber International2.37×Politics & Society
All You Need Is Love2.27×Music & Radio
Steuben County, New York1.52×
Mount Takao2.08×Travel & Leisure

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Awareness ribbon audience
TraitClusterScore
Family OrientationCONSERVATISM2.2
Community OrientationOPEN1.71
Price SensitivityPREMIUM1.5
Convenience OrientationPREMIUM1.38
TraditionCONSERVATISM1.34
Pet OwnershipJOY1.19

Worldwide distribution

Worldwide audience distribution share by country for Awareness ribbon
CountryShare
United States73.8%
United Kingdom13.6%
Australia5.6%

See Awareness ribbon audiences in other countries

More Politics & Society audiences in United States

Frequently asked questions

How many fans does Awareness ribbon have in United States?

Awareness ribbon has an estimated audience of 804,264 people in United States, concentrated in Texas and California.

What is the gender split and age of Awareness ribbon fans?

89.1% of Awareness ribbon fans are female, 10.9% are male, with an average age of 47.3 years.

Which brands do Awareness ribbon fans like most?

Awareness ribbon fans show strongest brand affinity for Pillow (2.19×), Whataburger (1.66×), and Jack White (2.05×) over the country average.

Where do Awareness ribbon fans live in United States?

Awareness ribbon fans in United States are most concentrated in Texas (reach 52,343), California (reach 42,863), and Florida (reach 31,230). These three regions account for the largest share of the active audience.

What other brands do Awareness ribbon fans also like?

Beyond Awareness ribbon itself, the audience over-indexes on Whataburger (1.66×), Jack White (2.05×), International University of Business Agriculture and Technology (2.92×), and WGN-TV (1.52×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Awareness ribbon. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.