Ballyhoo Audience in United States
Ballyhoo has an estimated audience of 349,984 people in United States. 44.1% are female, 55.9% are male, average age 37.3. Top regions: Florida, Virginia, New York. Top brand affinities: Dog breed, Israel, Home construction, Mustard seed, Alaska.
The average Ballyhoo fan in United States is 37.3 years old, more male, and lives primarily in Florida. The audience is concentrated in Florida, Virginia, New York. Top brand affinities include Dog breed, Israel, Home construction, with strongest over-indexing on Dog breed (4.2× the country average). Demographically, the Ballyhoo audience skews more male with an average age of 37.3, and over-indexes on personality traits such as Luxury Orientation, Risk Appetite. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Music & Radio · Type: Person · Subtype: Video game
Demographics of Ballyhoo fans
| Metric | Value |
|---|---|
| Female | 44.1% |
| Male | 55.9% |
| Average age | 37.3 |
| Estimated audience size | 349,984 |
Audience persona
The typical Ballyhoo fan in United States is more male, around 37.3 years old, with strong Luxury Orientation tendencies and a notable affinity for Dog breed.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| Florida | 53,068 | 2.24× |
| Virginia | 49,783 | 5.84× |
| New York | 43,055 | 2.2× |
| California | 22,768 | 0.59× |
| Pennsylvania | 21,482 | 1.82× |
| Texas | 14,864 | 0.49× |
| Illinois | 12,842 | 1.1× |
| Maryland | 12,424 | 2.06× |
| North Carolina | 11,133 | 1.06× |
| Wisconsin | 9,276 | 1.76× |
| Washington | 6,937 | 0.99× |
| New Jersey | 6,893 | 0.77× |
| Ohio | 6,321 | 0.59× |
| Mississippi | 5,937 | 2.06× |
| Georgia | 5,499 | 0.51× |
| Massachusetts | 5,495 | 0.8× |
| Colorado | 5,400 | 0.98× |
| Michigan | 5,331 | 0.58× |
| Indiana | 5,164 | 0.81× |
| South Carolina | 5,049 | 0.96× |
| Arizona | 3,855 | 0.54× |
| Missouri | 3,549 | 0.63× |
| Tennessee | 3,486 | 0.5× |
| Alabama | 3,235 | 0.66× |
| Minnesota | 2,949 | 0.59× |
| Montana | 2,638 | 2.72× |
| Connecticut | 2,628 | 0.75× |
| Oregon | 2,451 | 0.61× |
| Louisiana | 2,317 | 0.51× |
| Utah | 2,242 | 0.72× |
| Kentucky | 1,826 | 0.42× |
| Nevada | 1,791 | 0.53× |
| Iowa | 1,732 | 0.6× |
| Hawaii | 1,602 | 1.06× |
| New Hampshire | 1,453 | 1.05× |
| Oklahoma | 1,447 | 0.37× |
| Kansas | 1,417 | 0.51× |
| Washington, District of Columbia | 1,370 | 1.3× |
| New Mexico | 1,344 | 0.77× |
| Idaho | 1,254 | 0.71× |
| Delaware | 1,143 | 1.18× |
| Nebraska | 1,110 | 0.63× |
| Arkansas | 1,025 | 0.36× |
| West Virginia | 952 | 0.58× |
| Maine | 939 | 0.75× |
| Rhode Island | 898 | 0.81× |
| Vermont | 607 | 0.99× |
| Alaska | 457 | 0.61× |
| South Dakota | 348 | 0.43× |
| North Dakota | 324 | 0.45× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Dog breed | 4.2× | Pets & Animals |
| Israel | 5.6× | Travel & Leisure |
| Home construction | 3.16× | Home & Garden |
| Mustard seed | 14.34× | Food & Beverages |
| Alaska | 2.17× | Travel & Leisure |
| Nebraska Cornhuskers football | 4.07× | Sports |
| REC TEC Grills | 21.16× | Sports |
| 3D printing | 2.77× | Technology & Electronics |
| John Havlicek | 17.01× | Sports |
| Kerala | 7.04× | Travel & Leisure |
| Nationality | 2.24× | Politics & Society |
| Elsword | 15.72× | Games |
| Winemaking | 3.8× | Food & Beverages |
| Jeep Grand Cherokee (WJ) | 5.07× | Cars & Mobility |
| JDSU | 2.43× | Business & Career |
| Gloria | 6.4× | Music & Radio |
| Home staging | 3.6× | Home & Garden |
| Magazine (band) | 4.03× | Music & Radio |
| Justice | 1.66× | Politics & Society |
| Fat Albert (film) | 4.95× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Luxury Orientation | PREMIUM | 1.96 |
| Risk Appetite | THRILL | 1.94 |
| Tradition | CONSERVATISM | 1.44 |
| Extroversion | THRILL | 1.39 |
| Sports Activity | POWER | 1.25 |
| Early Adopter Mentality | POWER | 1.25 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 82.4% |
| Mexico | 4.5% |
| Japan | 3.4% |
See Ballyhoo audiences in other countries
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Frequently asked questions
How many fans does Ballyhoo have in United States?
Ballyhoo has an estimated audience of 349,984 people in United States, concentrated in Florida and Virginia.
What is the gender split and age of Ballyhoo fans?
44.1% of Ballyhoo fans are female, 55.9% are male, with an average age of 37.3 years.
Which brands do Ballyhoo fans like most?
Ballyhoo fans show strongest brand affinity for Dog breed (4.2×), Israel (5.6×), and Home construction (3.16×) over the country average.
Where do Ballyhoo fans live in United States?
Ballyhoo fans in United States are most concentrated in Florida (reach 53,068), Virginia (reach 49,783), and New York (reach 43,055). These three regions account for the largest share of the active audience.
What other brands do Ballyhoo fans also like?
Beyond Ballyhoo itself, the audience over-indexes on Israel (5.6×), Home construction (3.16×), Mustard seed (14.34×), and Alaska (2.17×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Ballyhoo. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.