Ballyhoo Audience in United States

Ballyhoo has an estimated audience of 349,984 people in United States. 44.1% are female, 55.9% are male, average age 37.3. Top regions: Florida, Virginia, New York. Top brand affinities: Burial (musician), Californication (TV series), Klondike (solitaire), UB40, Jeremy Allen White.

The average Ballyhoo fan in United States is 37.3 years old, more male, and lives primarily in Florida. The audience is concentrated in Florida, Virginia, New York. Top brand affinities include Burial (musician), Californication (TV series), Klondike (solitaire), with strongest over-indexing on Burial (musician) (136.31× the country average). Demographically, the Ballyhoo audience skews more male with an average age of 37.3, and over-indexes on personality traits such as Luxury Orientation, Risk Appetite. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Music & Radio · Type: Person · Subtype: Video game

Demographics of Ballyhoo fans

Demographic split for Ballyhoo audience in United States
MetricValue
Female44.1%
Male55.9%
Average age37.3
Estimated audience size349,984

Audience persona

The typical Ballyhoo fan in United States is more male, around 37.3 years old, with strong Luxury Orientation tendencies and a notable affinity for Burial (musician).

Top regions in United States

Top regions ranked by reach for Ballyhoo in United States
RegionReachAffinity
Florida53,0682.24×
Virginia49,7835.84×
New York43,0552.2×
California22,7680.59×
Pennsylvania21,4821.82×
Texas14,8640.49×
Illinois12,8421.1×
Maryland12,4242.06×
North Carolina11,1331.06×
Wisconsin9,2761.76×
Washington6,9370.99×
New Jersey6,8930.77×
Ohio6,3210.59×
Mississippi5,9372.06×
Georgia5,4990.51×
Massachusetts5,4950.8×
Colorado5,4000.98×
Michigan5,3310.58×
Indiana5,1640.81×
South Carolina5,0490.96×
Arizona3,8550.54×
Missouri3,5490.63×
Tennessee3,4860.5×
Alabama3,2350.66×
Minnesota2,9490.59×
Montana2,6382.72×
Connecticut2,6280.75×
Oregon2,4510.61×
Louisiana2,3170.51×
Utah2,2420.72×
Kentucky1,8260.42×
Nevada1,7910.53×
Iowa1,7320.6×
Hawaii1,6021.06×
New Hampshire1,4531.05×
Oklahoma1,4470.37×
Kansas1,4170.51×
Washington, District of Columbia1,3701.3×
New Mexico1,3440.77×
Idaho1,2540.71×
Delaware1,1431.18×
Nebraska1,1100.63×
Arkansas1,0250.36×
West Virginia9520.58×
Maine9390.75×
Rhode Island8980.81×
Vermont6070.99×
Alaska4570.61×
South Dakota3480.43×
North Dakota3240.45×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Ballyhoo audience
BrandAffinityCategory
Burial (musician)136.31×Music & Radio
Californication (TV series)70.54×Movies & TV
Klondike (solitaire)45.64×Games
UB4084.86×Music & Radio
Jeremy Allen White20×Movies & TV
Hunter S. Thompson38.98×Literature
Emmy Rossum20×Movies & TV
Mahi-mahi52.55×Pets & Animals
Sublime (band)21.08×Music & Radio
Planet Fitness4.27×Sports
Björk20.45×Music & Radio
Cameron Monaghan20×Movies & TV
Diaper bag5.68×Kids & Family
Method Man17.42×Music & Radio
MSN3.24×News
Kia Sportage15.72×Cars & Mobility
Vincent D'Onofrio14.34×Movies & TV
Dropkick Murphys22.58×Music & Radio
Dire Straits21.16×Music & Radio
Boston Marathon10.32×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Ballyhoo audience
TraitClusterScore
Luxury OrientationPREMIUM1.96
Risk AppetiteTHRILL1.94
TraditionCONSERVATISM1.44
ExtroversionTHRILL1.39
Sports ActivityPOWER1.25
Early Adopter MentalityPOWER1.25

Worldwide distribution

Worldwide audience distribution share by country for Ballyhoo
CountryShare
United States82.4%
Mexico4.5%
Japan3.4%

See Ballyhoo audiences in other countries

More Video game audiences in United States

Frequently asked questions

How many fans does Ballyhoo have in United States?

Ballyhoo has an estimated audience of 349,984 people in United States, concentrated in Florida and Virginia.

What is the gender split and age of Ballyhoo fans?

44.1% of Ballyhoo fans are female, 55.9% are male, with an average age of 37.3 years.

Which brands do Ballyhoo fans like most?

Ballyhoo fans show strongest brand affinity for Burial (musician) (136.31×), Californication (TV series) (70.54×), and Klondike (solitaire) (45.64×) over the country average.

Where do Ballyhoo fans live in United States?

Ballyhoo fans in United States are most concentrated in Florida (reach 53,068), Virginia (reach 49,783), and New York (reach 43,055). These three regions account for the largest share of the active audience.

What other brands do Ballyhoo fans also like?

Beyond Ballyhoo itself, the audience over-indexes on Californication (TV series) (70.54×), Klondike (solitaire) (45.64×), UB40 (84.86×), and Jeremy Allen White (20×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Ballyhoo. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.