Rascasse Audience Intelligence

Ballyhoo Audience in United States

A data profile of the people who buy, follow and care about Ballyhoo in United States — modelled from more than twelve digital signal sources. Ballyhoo has an estimated audience of 567,298 people in United States.

#257among Video game in United States#8136among Person in United States#4703in Music & Radio

The average Ballyhoo fan in United States is 37.3 years old, more male, and lives primarily in New York.

The audience is concentrated in New York, Virginia, Florida.

Top brand affinities include Burial (musician), Sublime (band), UB40, with strongest over-indexing on Burial (musician) (112.39× the country average).

Demographically, the Ballyhoo audience skews more male with an average age of 37.3, and over-indexes on personality traits such as Patriotism, Convenience Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Ballyhoo fan in United States is more male, around 37.3 years old, with strong Patriotism tendencies and a notable affinity for Burial (musician).

Category: Music & Radio · Type: Person · Subtype: Video game

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Ballyhoo profile in United States.

Audience size
567K
in United States
Gender
44.1%♀
55.9% male
Age
37.3
average years
Country rank
#33998
Person in United States
Fig. 01

Search interest · 12-month trend

-58%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Ballyhoo fans

44.1% are female, 55.9% are male, average age 37.3.

Fig. 02

Gender split

44.1%
Female
55.9%
Male
Demographic split for Ballyhoo audience in United States
MetricValue
Female44.1%
Male55.9%
Average age37.3
Estimated audience size567,298
Fig. 03

Age distribution

Ø 37.3
average years
Age distribution of the Ballyhoo audience in United States
Age bracketShare%
16-1920%
20-2922%
30-3925%
40-4920%
50+12%
Fig. 04

Worldwide distribution

83.5%

of the worldwide Ballyhoo audience comes from United States.

Worldwide audience distribution share by country for Ballyhoo
CountryShare
United States83.5%
Mexico3.0%
Australia2.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Ballyhoo audience in United States is strongest.

Fig. 05

Top regions by affinity

Ballyhoo fans by region: top regions in United States
#RegionReachAffinity×
01Virginia~50K6.00×
02New York~60K3.22×
03Montana~3K2.99×
04Mississippi~6K2.23×
05Florida~50K2.03×
06Pennsylvania~20K1.92×
07Wisconsin~10K1.86×
08Maryland~10K1.82×
09Colorado~7K1.28×
10Washington, District of Columbia~1K1.17×
11Delaware~1K1.13×
12Illinois~10K1.10×
13Hawaii~2K1.06×
14North Carolina~10K0.97×
15Vermont<1K0.94×
16New Hampshire~1K0.93×
17South Carolina~5K0.92×
18Washington~6K0.88×
19Indiana~6K0.87×
20Rhode Island<1K0.86×
21Alaska<1K0.86×
22North Dakota<1K0.83×
23Maine~1K0.82×
24South Dakota<1K0.82×
25New Mexico~1K0.79×
26Idaho~1K0.78×
27West Virginia~1K0.78×
28Nebraska~1K0.76×
29Massachusetts~5K0.73×
30Connecticut~3K0.73×
31Utah~2K0.73×
32Alabama~4K0.72×
33New Jersey~6K0.69×
34Iowa~2K0.69×
35Missouri~4K0.67×
36Kansas~2K0.67×
37Louisiana~3K0.66×
38Oregon~3K0.66×
39Arkansas~2K0.66×
40Nevada~2K0.64×
41Ohio~7K0.61×
42Oklahoma~2K0.61×
43Michigan~5K0.60×
44Minnesota~3K0.60×
45Kentucky~3K0.60×
46Arizona~4K0.58×
47Tennessee~4K0.57×
48Georgia~6K0.54×
49California~20K0.52×
50Texas~20K0.52×
Fig. 06

Affinity by region

Affinity by region — Ballyhoo, United States
0.52×1.00×6.00×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Ballyhoo audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Ballyhoo audience
#·InterestCategoryAffinity×
01Burial (musician)Music & Radio112.39×
02UB40Music & Radio86.28×
03Californication (TV series)Movies & TV60.53×
04Sublime (band)Music & Radio43.54×
05Klondike (solitaire)Games36.04×
06Hunter S. ThompsonLiterature29.16×
07Jeremy Allen WhiteMovies & TV20.00×
08Emmy RossumMovies & TV20.00×
09Cameron MonaghanMovies & TV20.00×
10Pep GuardiolaSports20.00×
11Albert CamusLiterature20.00×
12MobyMusic & Radio17.87×
13Diego MaradonaSports17.86×
14Liev SchreiberMovies & TV14.27×
15Vincent D'OnofrioMovies & TV13.99×
16FIFA Club World CupSports11.01×
17Buffalo SabresSports5.91×
18Weather forecastingHome & Garden4.06×
19Planet FitnessSports2.08×
20McDonald'sFood & Beverages1.86×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Ballyhoo audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Ballyhoo audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM2.07×
Convenience OrientationPREMIUM1.63×
Urban LifestyleOPEN1.41×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Ballyhoo audience · Rather not
TraitClusterDeviationScore
Healthy LifestyleBALANCE0.81×
CreativityOPEN0.83×
Design AffinityPREMIUM0.84×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Ballyhoo have in United States?

Ballyhoo has an estimated audience of 567,298 people in United States, concentrated in New York and Virginia.

02

What is the gender split and age of Ballyhoo fans?

44.1% of Ballyhoo fans are female, 55.9% are male, with an average age of 37.3 years.

03

Which brands do Ballyhoo fans like most?

Ballyhoo fans show strongest brand affinity for Burial (musician) (112.39×), Sublime (band) (43.54×), and UB40 (86.28×) over the country average.

04

Where do Ballyhoo fans live in United States?

Ballyhoo fans in United States are most concentrated in New York (reach ~60K), Virginia (reach ~50K), and Florida (reach ~50K). These three regions account for the largest share of the active audience.

05

What other brands do Ballyhoo fans also like?

Beyond Ballyhoo itself, the audience over-indexes on Sublime (band) (43.54×), UB40 (86.28×), Californication (TV series) (60.53×), and Jeremy Allen White (20×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Video game audiences in United States

See Ballyhoo audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Ballyhoo. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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