Ben Harper Audience in United States

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Ben Harper has an estimated audience of 548,539 people in United States. 48.5% are female, 51.5% are male, average age 45.2. Top regions: California, Texas, New York. Top brand affinities: Aviation accidents and incidents, Dispatch (band), Greyhounds, Prose poetry, John Mayer.

The average Ben Harper fan in United States is 45.2 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Aviation accidents and incidents, Dispatch (band), Greyhounds, with strongest over-indexing on Aviation accidents and incidents (68.16× the country average). Demographically, the Ben Harper audience skews balanced with an average age of 45.2, and over-indexes on personality traits such as Sustainability, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Music & Radio · Type: Person · Subtype: Country music

Demographics of Ben Harper fans

Demographic split for Ben Harper audience in United States
MetricValue
Female48.5%
Male51.5%
Average age45.2
Estimated audience size548,539

Audience persona

The typical Ben Harper fan in United States is balanced, around 45.2 years old, with strong Sustainability tendencies and a notable affinity for Aviation accidents and incidents.

Top regions in United States

Top regions ranked by reach for Ben Harper in United States
RegionReachAffinity
California81,1791.35×
Texas38,3820.81×
New York33,5221.09×
Florida32,9860.89×
Pennsylvania18,7391.01×
Illinois18,3421×
North Carolina17,1141.04×
Washington15,9461.45×
Ohio14,6990.87×
Georgia14,6530.87×
Michigan13,4720.94×
Virginia13,0460.98×
Tennessee12,9531.18×
Oregon12,8902.05×
New Jersey12,7740.92×
Colorado12,7661.48×
Massachusetts12,0571.12×
Arizona10,1780.91×
Indiana9,1880.92×
Maryland8,7760.93×
Minnesota8,5101.08×
Missouri8,3900.95×
Wisconsin8,3291.01×
South Carolina7,8450.95×
Kentucky6,2170.9×
Connecticut6,1561.12×
Alabama6,0500.79×
Louisiana5,8710.83×
Utah5,7191.16×
Oklahoma4,9680.82×
Nevada4,6330.87×
Iowa4,1110.91×
Kansas3,6560.85×
Arkansas3,5960.8×
Mississippi3,3010.73×
Idaho2,9211.06×
Hawaii2,7761.18×
New Mexico2,7210.99×
New Hampshire2,5001.16×
Nebraska2,2780.83×
Maine2,2571.15×
Rhode Island1,8201.04×
Washington, District of Columbia1,8191.1×
Montana1,7501.15×
West Virginia1,6870.66×
Vermont1,3461.4×
Delaware1,2710.84×
Alaska9880.84×
South Dakota8220.65×
North Dakota7190.64×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Ben Harper audience
BrandAffinityCategory
Aviation accidents and incidents68.16×Politics & Society
Dispatch (band)23.28×Music & Radio
Greyhounds10.94×Music & Radio
Prose poetry31.61×Arts & Culture
John Mayer13.6×Music & Radio
Bahamas12.19×Music & Radio
Dave Matthews22.17×Music & Radio
Moe (band)10.61×Music & Radio
Mike Love22.05×Music & Radio
Visiting Myrtle Beach65.16×
Mumford & Sons14.24×Music & Radio
The Proclaimers47.05×Music & Radio
Rhum Barbancourt71.11×Business & Career
Benson Boone5.82×Music & Radio
Candy Planet79.84×
Passenger14.45×Music & Radio
Rock music1.76×Music & Radio
Michael Franti21.43×Music & Radio
Atmosphere (music group)11.82×Music & Radio
Noah Cyrus11.98×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Ben Harper audience
TraitClusterScore
SustainabilityBALANCE1.56
Design AffinityPREMIUM1.45
Sports ActivityPOWER1.42
Community OrientationOPEN1.33
ExtroversionTHRILL1.33
Early Adopter MentalityPOWER1.31

Worldwide distribution

Worldwide audience distribution share by country for Ben Harper
CountryShare
United States27.8%
France22.3%
Italy11.6%

See Ben Harper audiences in other countries

More Country music audiences in United States

Frequently asked questions

How many fans does Ben Harper have in United States?

Ben Harper has an estimated audience of 548,539 people in United States, concentrated in California and Texas.

What is the gender split and age of Ben Harper fans?

48.5% of Ben Harper fans are female, 51.5% are male, with an average age of 45.2 years.

Which brands do Ben Harper fans like most?

Ben Harper fans show strongest brand affinity for Aviation accidents and incidents (68.16×), Dispatch (band) (23.28×), and Greyhounds (10.94×) over the country average.

Where do Ben Harper fans live in United States?

Ben Harper fans in United States are most concentrated in California (reach 81,179), Texas (reach 38,382), and New York (reach 33,522). These three regions account for the largest share of the active audience.

What other brands do Ben Harper fans also like?

Beyond Ben Harper itself, the audience over-indexes on Dispatch (band) (23.28×), Greyhounds (10.94×), Prose poetry (31.61×), and John Mayer (13.6×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Ben Harper. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.