A data profile of the people who buy, follow and care about Aviation accidents and incidents in United States — modelled from more than twelve digital signal sources. Aviation accidents and incidents has an estimated audience of 728,449 people in United States.
The average Aviation accidents and incidents fan in United States is 44.1 years old, more male, and lives primarily in California.
The audience is concentrated in California, Texas, Florida.
Top brand affinities include FlightAware, Ben Harper, Obsessed (2009 film), with strongest over-indexing on FlightAware (36.92× the country average).
Demographically, the Aviation accidents and incidents audience skews more male with an average age of 44.1, and over-indexes on personality traits such as Patriotism, Travelling.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
The typical Aviation accidents and incidents fan in United States is more male, around 44.1 years old, with strong Patriotism tendencies and a notable affinity for FlightAware.
The key figures that characterise the Aviation accidents and incidents profile in United States.
38.8% are female, 61.2% are male, average age 44.1.
| Metric | Value |
|---|---|
| Female | 38.8% |
| Male | 61.2% |
| Average age | 44.1 |
| Estimated audience size | 728,449 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 13% | |
| 20-29 | 16% | |
| 30-39 | 15% | |
| 40-49 | 20% | |
| 50+ | 36% |
of the worldwide Aviation accidents and incidents audience comes from United States.
| Country | Share |
|---|---|
| United States | 37.9% |
| India | 6.8% |
| United Kingdom | 5.6% |
Where the Aviation accidents and incidents audience in United States is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Missouri | ~10K | 1.25× | |
| 02 | South Carolina | ~10K | 1.11× | |
| 03 | Mississippi | ~7K | 1.11× | |
| 04 | Michigan | ~20K | 1.10× | |
| 05 | Arizona | ~20K | 1.10× | |
| 06 | Tennessee | ~20K | 1.07× | |
| 07 | Alabama | ~10K | 1.07× | |
| 08 | Alaska | ~2K | 1.07× | |
| 09 | Rhode Island | ~2K | 1.06× | |
| 10 | Montana | ~2K | 1.06× | |
| 11 | Texas | ~70K | 1.05× | |
| 12 | North Carolina | ~20K | 1.05× | |
| 13 | Oklahoma | ~9K | 1.05× | |
| 14 | Arkansas | ~6K | 1.05× | |
| 15 | Kansas | ~6K | 1.05× | |
| 16 | Connecticut | ~8K | 1.04× | |
| 17 | Idaho | ~4K | 1.04× | |
| 18 | New Mexico | ~4K | 1.04× | |
| 19 | Louisiana | ~10K | 1.02× | |
| 20 | Delaware | ~2K | 1.01× | |
| 21 | Florida | ~50K | 1.00× | |
| 22 | Pennsylvania | ~20K | 1.00× | |
| 23 | Georgia | ~20K | 1.00× | |
| 24 | Kentucky | ~9K | 1.00× | |
| 25 | Iowa | ~6K | 1.00× | |
| 26 | West Virginia | ~3K | 1.00× | |
| 27 | Illinois | ~20K | 0.99× | |
| 28 | New Jersey | ~20K | 0.99× | |
| 29 | Washington | ~10K | 0.99× | |
| 30 | Indiana | ~10K | 0.99× | |
| 31 | Wisconsin | ~10K | 0.99× | |
| 32 | North Dakota | ~1K | 0.99× | |
| 33 | Ohio | ~20K | 0.98× | |
| 34 | Minnesota | ~10K | 0.98× | |
| 35 | Maine | ~3K | 0.98× | |
| 36 | Colorado | ~10K | 0.97× | |
| 37 | Nebraska | ~4K | 0.97× | |
| 38 | New Hampshire | ~3K | 0.97× | |
| 39 | Virginia | ~20K | 0.96× | |
| 40 | Nevada | ~7K | 0.96× | |
| 41 | South Dakota | ~2K | 0.96× | |
| 42 | Maryland | ~10K | 0.95× | |
| 43 | Oregon | ~8K | 0.95× | |
| 44 | California | ~70K | 0.93× | |
| 45 | New York | ~40K | 0.93× | |
| 46 | Vermont | ~1K | 0.93× | |
| 47 | Massachusetts | ~10K | 0.92× | |
| 48 | Hawaii | ~3K | 0.90× | |
| 49 | Utah | ~6K | 0.89× | |
| 50 | Washington, District of Columbia | ~2K | 0.80× |
The strongest cross-interests of the Aviation accidents and incidents audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Ben Harper | Music & Radio | 68.16× | ||
| 02 | FlightAware | Travel & Leisure | 36.92× | ||
| 03 | Steve Irwin | Movies & TV | 20.42× | ||
| 04 | Obsessed (2009 film) | Movies & TV | 10.63× | ||
| 05 | Twin Peaks | Movies & TV | 7.13× | ||
| 06 | City Bank | Business & Career | 5.06× | ||
| 07 | Public transport | Cars & Mobility | 4.83× | ||
| 08 | Rail transport | Travel & Leisure | 4.55× | ||
| 09 | FedEx | Business & Career | 3.91× | ||
| 10 | Internet & Social Media | 3.61× | |||
| 11 | Donald Trump | Politics & Society | 2.58× | ||
| 12 | CNN | Movies & TV | 2.54× | ||
| 13 | Breaking news | Movies & TV | 2.46× | ||
| 14 | Nonprofit organization | Politics & Society | 2.41× | ||
| 15 | Insurance | Business & Career | 2.27× | ||
| 16 | X | Internet & Social Media | 2.09× | ||
| 17 | Smartphones | Technology & Electronics | 2.02× | ||
| 18 | Home improvement | Home & Garden | 1.97× | ||
| 19 | Alcoholic beverages | Food & Beverages | 1.82× | ||
| 20 | Cooking | Food & Beverages | 1.72× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 6.99× | |
| Travelling | THRILL | 1.78× | |
| Need for Security | CONSERVATISM | 1.68× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 0.59× | |
| Luxury Orientation | PREMIUM | 0.66× | |
| Pet Ownership | JOY | 0.77× |
Aviation accidents and incidents has an estimated audience of 728,449 people in United States, concentrated in California and Texas.
38.8% of Aviation accidents and incidents fans are female, 61.2% are male, with an average age of 44.1 years.
Aviation accidents and incidents fans show strongest brand affinity for FlightAware (36.92×), Ben Harper (68.16×), and Obsessed (2009 film) (10.63×) over the country average.
Aviation accidents and incidents fans in United States are most concentrated in California (reach ~70K), Texas (reach ~70K), and Florida (reach ~50K). These three regions account for the largest share of the active audience.
Beyond Aviation accidents and incidents itself, the audience over-indexes on Ben Harper (68.16×), Obsessed (2009 film) (10.63×), Steve Irwin (20.42×), and Donald Trump (2.58×) compared to the United States average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United States who actively search for Aviation accidents and incidents. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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