Dave Matthews Audience in United States
Dave Matthews has an estimated audience of 1,545,152 people in United States. 51.7% are female, 48.3% are male, average age 43.5. Top brand affinities: Kia Sportage, Vincent D'Onofrio, dave matthews band, Autism Awareness, Diabetes mellitus awareness.
Top brand affinities include Kia Sportage, Vincent D'Onofrio, dave matthews band, with strongest over-indexing on Kia Sportage (23.98× the country average). Demographically, the Dave Matthews audience skews balanced with an average age of 43.5, and over-indexes on personality traits such as Urban Lifestyle, Sustainability.
Category: Music & Radio · Type: Person · Subtype: Singer-songwriter
Demographics of Dave Matthews fans
| Metric | Value |
|---|---|
| Female | 51.7% |
| Male | 48.3% |
| Average age | 43.5 |
| Estimated audience size | 1,545,152 |
Audience persona
The typical Dave Matthews fan in United States is balanced, around 43.5 years old, with strong Urban Lifestyle tendencies and a notable affinity for Kia Sportage.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Kia Sportage | 23.98× | Cars & Mobility |
| Vincent D'Onofrio | 20.44× | Movies & TV |
| dave matthews band | 34.63× | Music & Radio |
| Autism Awareness | 7.38× | Health |
| Diabetes mellitus awareness | 5.02× | Health |
| Capital One | 2.92× | Business & Career |
| Singer-songwriter | 2.86× | Music & Radio |
| Ben Harper | 29.72× | Music & Radio |
| Eddie Vedder | 13.85× | Music & Radio |
| Honda HR-V | 16.63× | Cars & Mobility |
| Bryce Dallas Howard | 7.07× | Movies & TV |
| Google Maps | 2.51× | Internet & Social Media |
| Ticketmaster | 3.32× | Travel & Leisure |
| Microblogging | 5.21× | Technology & Electronics |
| Houston Astros | 4.66× | Sports |
| Pre-school playgroup | 18× | Kids & Family |
| Indeed.com | 2.12× | Business & Career |
| Beetlejuice | 2.48× | Movies & TV |
| Aaron Rodgers | 3.18× | Sports |
| Diane Keaton | 3.07× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Urban Lifestyle | OPEN | 1.33 |
| Sustainability | BALANCE | 1.32 |
| Design Affinity | PREMIUM | 1.3 |
| Sports Activity | POWER | 1.24 |
| Community Orientation | OPEN | 1.22 |
| Extroversion | THRILL | 1.21 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 74.6% |
| Canada | 4.2% |
| Brazil | 3.4% |
See Dave Matthews audiences in other countries
More Singer-songwriter audiences in United States
- GloRilla (18,197,217)
- Billie Eilish (15,190,647)
- Rocket (14,103,157)
- Jessie Murph (13,515,389)
- Tate McRae (13,487,196)
How to read this data
Audience size is the estimated number of people in United States who actively search for Dave Matthews. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.