Dave Matthews Audience in United States
Dave Matthews has an estimated audience of 1,545,152 people in United States. 51.7% are female, 48.3% are male, average age 43.5. Top brand affinities: Mustard seed, Dog breed, Elsword, Israel, Alaska.
Top brand affinities include Mustard seed, Dog breed, Elsword, with strongest over-indexing on Mustard seed (20.44× the country average). Demographically, the Dave Matthews audience skews balanced with an average age of 43.5, and over-indexes on personality traits such as Urban Lifestyle, Sustainability.
Category: Music & Radio · Type: Person · Subtype: Singer-songwriter
Demographics of Dave Matthews fans
| Metric | Value |
|---|---|
| Female | 51.7% |
| Male | 48.3% |
| Average age | 43.5 |
| Estimated audience size | 1,545,152 |
Audience persona
The typical Dave Matthews fan in United States is balanced, around 43.5 years old, with strong Urban Lifestyle tendencies and a notable affinity for Mustard seed.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Mustard seed | 20.44× | Food & Beverages |
| Dog breed | 1.79× | Pets & Animals |
| Elsword | 23.98× | Games |
| Israel | 3.04× | Travel & Leisure |
| Alaska | 2.39× | Travel & Leisure |
| Voter registration | 4.01× | Politics & Society |
| Electrolyte | 3.49× | Health |
| KiwiCo | 4.7× | Kids & Family |
| Sinaloa | 2.46× | Travel & Leisure |
| Home Delivery | 2× | Food & Beverages |
| Sailor | 2.96× | Travel & Leisure |
| Nebraska | 1.62× | Travel & Leisure |
| Justice | 1.61× | Politics & Society |
| Home staging | 2.89× | Home & Garden |
| Goop | 2.91× | Internet & Social Media |
| Rajasthan | 9.01× | Travel & Leisure |
| Scratching post | 4.81× | Pets & Animals |
| Wok | 3.31× | Food & Beverages |
| JibJab | 2.88× | Internet & Social Media |
| JDSU | 1.51× | Business & Career |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Urban Lifestyle | OPEN | 1.33 |
| Sustainability | BALANCE | 1.32 |
| Design Affinity | PREMIUM | 1.3 |
| Sports Activity | POWER | 1.24 |
| Community Orientation | OPEN | 1.22 |
| Extroversion | THRILL | 1.21 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 74.6% |
| Canada | 4.2% |
| Brazil | 3.4% |
See Dave Matthews audiences in other countries
More Singer-songwriter audiences in United States
- GloRilla (18,197,217)
- Billie Eilish (15,190,647)
- Rocket (14,103,157)
- Jessie Murph (13,515,389)
- Tate McRae (13,487,196)
How to read this data
Audience size is the estimated number of people in United States who actively search for Dave Matthews. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.