Rascasse Audience Intelligence

Dave Matthews Audience in United States

A data profile of the people who buy, follow and care about Dave Matthews in United States — modelled from more than twelve digital signal sources. Dave Matthews has an estimated audience of 1,493,992 people in United States.

#292among Singer-songwriter in United States#3583among Person in United States#2135in Music & Radio

The average Dave Matthews fan in United States is 43.3 years old, balanced, and lives primarily in California.

The audience is concentrated in California, New York, Texas.

Top brand affinities include dave matthews band, Vincent D'Onofrio, Eddie Vedder, with strongest over-indexing on dave matthews band (41.69× the country average).

Demographically, the Dave Matthews audience skews balanced with an average age of 43.3, and over-indexes on personality traits such as Sustainability, Community Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Dave Matthews fan in United States is balanced, around 43.3 years old, with strong Sustainability tendencies and a notable affinity for dave matthews band.

Category: Music & Radio · Type: Person · Subtype: Singer-songwriter

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Dave Matthews profile in United States.

Audience size
1.5M
in United States
Gender
53.3%♀
46.7% male
Age
43.3
average years
Country rank
#17821
Person in United States
Fig. 01

Search interest · 12-month trend

-10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Dave Matthews fans

53.3% are female, 46.7% are male, average age 43.3.

Fig. 02

Gender split

53.3%
Female
46.7%
Male
Demographic split for Dave Matthews audience in United States
MetricValue
Female53.3%
Male46.7%
Average age43.3
Estimated audience size1,493,992
Fig. 03

Age distribution

Ø 43.3
average years
Age distribution of the Dave Matthews audience in United States
Age bracketShare%
16-1911%
20-2914%
30-3921%
40-4927%
50+26%
Fig. 04

Worldwide distribution

73.6%

of the worldwide Dave Matthews audience comes from United States.

Worldwide audience distribution share by country for Dave Matthews
CountryShare
United States73.6%
Canada4.7%
United Kingdom3.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Dave Matthews audience in United States is strongest.

Fig. 05

Top regions by affinity

Dave Matthews fans by region: top regions in United States
#RegionReachAffinity×
01New Hampshire~10K1.65×
02Washington~50K1.63×
03Montana~7K1.57×
04Virginia~60K1.55×
05Connecticut~20K1.55×
06Indiana~40K1.48×
07Maine~8K1.40×
08Minnesota~30K1.39×
09Vermont~4K1.36×
10Massachusetts~40K1.23×
11Pennsylvania~60K1.22×
12New Mexico~9K1.21×
13Rhode Island~6K1.20×
14North Carolina~50K1.08×
15Colorado~30K1.06×
16New York~90K1.05×
17Oregon~20K1.01×
18New Jersey~40K1.00×
19Delaware~4K0.99×
20West Virginia~7K0.98×
21Michigan~40K0.96×
22Wisconsin~20K0.96×
23Tennessee~30K0.94×
24South Carolina~20K0.94×
25Idaho~7K0.94×
26Illinois~50K0.93×
27Ohio~40K0.91×
28Washington, District of Columbia~4K0.91×
29Kansas~10K0.89×
30Missouri~20K0.87×
31Kentucky~20K0.87×
32Nebraska~7K0.87×
33Iowa~10K0.86×
34Alabama~20K0.85×
35North Dakota~3K0.84×
36South Dakota~3K0.83×
37Alaska~3K0.83×
38Florida~90K0.82×
39Georgia~40K0.81×
40Maryland~20K0.79×
41Oklahoma~10K0.76×
42Utah~10K0.76×
43Arkansas~10K0.76×
44Arizona~20K0.73×
45California~100K0.72×
46Nevada~10K0.72×
47Mississippi~9K0.71×
48Hawaii~5K0.71×
49Louisiana~10K0.68×
50Texas~90K0.67×
Fig. 06

Affinity by region

Affinity by region — Dave Matthews, United States
0.67×1.00×1.65×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Dave Matthews audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Dave Matthews audience
#·InterestCategoryAffinity×
01dave matthews bandMusic & Radio41.69×
02Ben HarperMusic & Radio22.17×
03Vincent D'OnofrioMovies & TV19.92×
04Eddie VedderMusic & Radio13.16×
05Goo Goo DollsMusic & Radio12.06×
06The HivesMusic & Radio10.25×
07Chris MartinMusic & Radio8.13×
08Bryce Dallas HowardMovies & TV5.52×
09Bob DylanMusic & Radio5.02×
10TicketmasterTravel & Leisure3.48×
11Sustainable energyHome & Garden3.44×
12Weather forecastingHome & Garden3.02×
13Renewable energyBusiness & Career3.01×
14FedExBusiness & Career2.42×
15Mortgage loansBusiness & Career1.95×
16AirbnbTravel & Leisure1.92×
17Trader Joe'sShopping1.90×
18Organic foodFood & Beverages1.65×
19Google DriveTechnology & Electronics1.64×
20PinterestInternet & Social Media1.62×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Dave Matthews audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Dave Matthews audience · What stands out
TraitClusterDeviationScore
SustainabilityBALANCE1.60×
Community OrientationOPEN1.54×
Convenience OrientationPREMIUM1.49×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Dave Matthews audience · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY0.88×
Luxury OrientationPREMIUM0.88×
Healthy LifestyleBALANCE0.89×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Dave Matthews have in United States?

Dave Matthews has an estimated audience of 1,493,992 people in United States, concentrated in California and New York.

02

What is the gender split and age of Dave Matthews fans?

53.3% of Dave Matthews fans are female, 46.7% are male, with an average age of 43.3 years.

03

Which brands do Dave Matthews fans like most?

Dave Matthews fans show strongest brand affinity for dave matthews band (41.69×), Vincent D'Onofrio (19.92×), and Eddie Vedder (13.16×) over the country average.

04

Where do Dave Matthews fans live in United States?

Dave Matthews fans in United States are most concentrated in California (reach ~100K), New York (reach ~90K), and Texas (reach ~90K). These three regions account for the largest share of the active audience.

05

What other brands do Dave Matthews fans also like?

Beyond Dave Matthews itself, the audience over-indexes on Vincent D'Onofrio (19.92×), Eddie Vedder (13.16×), Ticketmaster (3.48×), and Goo Goo Dolls (12.06×) compared to the United States average.

Appendix

Explore more audiences

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How to read this data

Audience size is the estimated number of people in United States who actively search for Dave Matthews. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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