Black panther Audience in United States

Black panther logo

Black panther has an estimated audience of 2,760,738 people in United States. 52.5% are female, 47.5% are male, average age 33.3. Top regions: California, Texas, Florida. Top brand affinities: Combat sport, Bank account, nbc chicago, Acoustic music, Mortgage insurance.

The average Black panther fan in United States is 33.3 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Combat sport, Bank account, nbc chicago, with strongest over-indexing on Combat sport (1.95× the country average). Demographically, the Black panther audience skews balanced with an average age of 33.3, and over-indexes on personality traits such as Risk Appetite, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Pets & Animals · Type: Topic · Subtype: Video game

Demographics of Black panther fans

Demographic split for Black panther audience in United States
MetricValue
Female52.5%
Male47.5%
Average age33.3
Estimated audience size2,760,738

Audience persona

The typical Black panther fan in United States is balanced, around 33.3 years old, with strong Risk Appetite tendencies and a notable affinity for Combat sport.

Top regions in United States

Top regions ranked by reach for Black panther in United States
RegionReachAffinity
California352,9581.16×
Texas300,0391.26×
Florida220,3481.18×
New York163,1481.06×
Georgia121,4851.43×
North Carolina101,4471.22×
Illinois99,5241.08×
Pennsylvania95,5601.03×
Ohio88,5041.04×
Michigan80,0461.11×
Virginia74,7281.11×
New Jersey72,4721.03×
Tennessee63,9381.15×
Maryland59,7621.26×
Arizona58,2531.03×
Washington56,6351.02×
Indiana53,0151.05×
South Carolina49,1911.18×
Missouri49,0761.1×
Massachusetts48,8250.9×
Louisiana48,6351.37×
Alabama46,6391.21×
Colorado40,4430.93×
Kentucky37,0801.07×
Wisconsin35,6890.86×
Oklahoma34,7751.13×
Minnesota33,6600.85×
Mississippi30,8281.36×
Nevada29,2101.09×
Oregon28,7800.91×
Connecticut27,8191×
Arkansas25,5911.13×
Utah23,6890.96×
Kansas20,9420.96×
Iowa19,3380.85×
New Mexico13,3940.97×
Nebraska12,3740.89×
West Virginia11,4800.89×
Idaho10,9530.79×
Hawaii10,1240.85×
Washington, District of Columbia8,7641.06×
New Hampshire7,6670.7×
Rhode Island7,4110.84×
Delaware7,2130.95×
Maine6,9350.7×
Montana5,2880.69×
South Dakota4,7180.74×
Alaska4,5690.77×
North Dakota4,1650.73×
Vermont3,1560.65×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Black panther audience
BrandAffinityCategory
Combat sport1.95×Sports
Bank account1.92×Business & Career
nbc chicago2.16×Movies & TV
Acoustic music1.69×Music & Radio
Mortgage insurance1.54×Business & Career
Notre Dame Fighting Irish football1.72×Sports
Ellen Burstyn2.78×Movies & TV
Nasal cavity2.52×Health
Graham Greene1.85×Literature
Hypertext1.72×Technology & Electronics
Consequence (rapper)1.8×Music & Radio
Graham Greene (actor)1.71×
Temple Grandin2.07×Literature
Chili con carne2.15×Food & Beverages
Julio Cesar Chavez Jr.1.87×Sports
Jack Skellington1.71×Movies & TV
Ken Griffey Jr.1.88×Sports
Tierra Cali1.82×Travel & Leisure
Wizards of Waverly Place1.59×Movies & TV
Biblical inspiration1.87×Politics & Society

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Black panther audience
TraitClusterScore
Risk AppetiteTHRILL1.75
Early Adopter MentalityPOWER1.65
LGBTQ+ IdentityOPEN1.43
ExtroversionTHRILL1.41
Luxury OrientationPREMIUM1.35
Pet OwnershipJOY1.32

Worldwide distribution

Worldwide audience distribution share by country for Black panther
CountryShare
United States37.4%
Italy5.9%
United Kingdom5.6%

See Black panther audiences in other countries

More Video game audiences in United States

Frequently asked questions

How many fans does Black panther have in United States?

Black panther has an estimated audience of 2,760,738 people in United States, concentrated in California and Texas.

What is the gender split and age of Black panther fans?

52.5% of Black panther fans are female, 47.5% are male, with an average age of 33.3 years.

Which brands do Black panther fans like most?

Black panther fans show strongest brand affinity for Combat sport (1.95×), Bank account (1.92×), and nbc chicago (2.16×) over the country average.

Where do Black panther fans live in United States?

Black panther fans in United States are most concentrated in California (reach 352,958), Texas (reach 300,039), and Florida (reach 220,348). These three regions account for the largest share of the active audience.

What other brands do Black panther fans also like?

Beyond Black panther itself, the audience over-indexes on Bank account (1.92×), nbc chicago (2.16×), Acoustic music (1.69×), and Mortgage insurance (1.54×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Black panther. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.