Blue Letter Bible Audience in United States

Blue Letter Bible logo

Blue Letter Bible has an estimated audience of 799,757 people in United States. 66.1% are female, 33.9% are male, average age 48.0. Top regions: Texas, California, Florida. Top brand affinities: Governor of Michigan, headspace, Cherish (group), TV Fanatic, Ira Glass.

The average Blue Letter Bible fan in United States is 48.0 years old, more female, and lives primarily in Texas. The audience is concentrated in Texas, California, Florida. Top brand affinities include Governor of Michigan, headspace, Cherish (group), with strongest over-indexing on Governor of Michigan (11.61× the country average). Demographically, the Blue Letter Bible audience skews more female with an average age of 48.0, and over-indexes on personality traits such as Spirituality, Need for Security. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Politics & Society · Type: NGO / Political Party

Demographics of Blue Letter Bible fans

Demographic split for Blue Letter Bible audience in United States
MetricValue
Female66.1%
Male33.9%
Average age48.0
Estimated audience size799,757

Audience persona

The typical Blue Letter Bible fan in United States is more female, around 48.0 years old, with strong Spirituality tendencies and a notable affinity for Governor of Michigan.

Top regions in United States

Top regions ranked by reach for Blue Letter Bible in United States
RegionReachAffinity
Texas77,6311.13×
California67,0300.76×
Florida53,0000.98×
Georgia36,3671.48×
North Carolina36,1291.5×
Tennessee28,6051.78×
Ohio28,4011.15×
Pennsylvania22,0980.82×
Missouri21,1411.64×
South Carolina20,5901.71×
Michigan19,4870.93×
Alabama19,3911.74×
Indiana19,1391.31×
Virginia19,0790.98×
New York18,3790.41×
Illinois16,9240.64×
Arizona16,6301.02×
Washington15,9410.99×
Oklahoma15,1031.7×
Kentucky12,6231.26×
Colorado12,4990.99×
Louisiana12,2301.19×
Maryland12,1390.88×
Arkansas11,7731.79×
Mississippi10,8841.65×
Oregon9,9551.09×
New Jersey9,7580.48×
Minnesota8,9110.78×
Wisconsin8,3170.69×
Kansas7,1461.13×
Idaho6,3381.58×
Iowa5,9090.9×
Nevada5,7900.75×
Massachusetts5,5160.35×
West Virginia3,8601.04×
Connecticut3,7800.47×
New Mexico3,7660.94×
Utah3,5470.5×
Nebraska3,4640.86×
Montana2,8621.29×
Hawaii2,7960.81×
Alaska2,1251.24×
New Hampshire2,0840.66×
Maine1,9180.67×
Washington, District of Columbia1,4300.59×
Wyoming1,4201.2×
Delaware1,3780.62×
South Dakota1,3470.73×
North Dakota1,0020.61×
Rhode Island7120.28×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Blue Letter Bible audience
BrandAffinityCategory
Governor of Michigan11.61×Politics & Society
headspace13.58×Health
Cherish (group)13.89×Music & Radio
TV Fanatic11.74×Movies & TV
Ira Glass18.04×Music & Radio
Kikar HaShabbat10.91×News
National Paralympic Committee11×Sports
Gujarat University14.24×Business & Career
Étretat11.61×Travel & Leisure
Casely2.1×Shopping
Graham Coxon10.93×Music & Radio
Haarlem15.56×Travel & Leisure
Hattiesburg, Mississippi2.81×Travel & Leisure
HEC Management School – University of Liège10.54×Business & Career
Cantù2.21×Travel & Leisure
Houston County, Georgia6.54×Travel & Leisure
Enfamil1.55×Kids & Family
Brunello Cucinelli1.65×Fashion & Accessoires
Zach Ertz1.66×Sports
Gumbal1.65×Cars & Mobility

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Blue Letter Bible audience
TraitClusterScore
SpiritualityBALANCE2.38
Need for SecurityCONSERVATISM1.41
MindfulnessBALANCE1.33
TraditionCONSERVATISM1.28
Community OrientationOPEN1.21
IndividualismJOY1.12

Worldwide distribution

Worldwide audience distribution share by country for Blue Letter Bible
CountryShare
United States74.0%
Canada6.4%
South Africa3.7%

See Blue Letter Bible audiences in other countries

More Politics & Society audiences in United States

Frequently asked questions

How many fans does Blue Letter Bible have in United States?

Blue Letter Bible has an estimated audience of 799,757 people in United States, concentrated in Texas and California.

What is the gender split and age of Blue Letter Bible fans?

66.1% of Blue Letter Bible fans are female, 33.9% are male, with an average age of 48.0 years.

Which brands do Blue Letter Bible fans like most?

Blue Letter Bible fans show strongest brand affinity for Governor of Michigan (11.61×), headspace (13.58×), and Cherish (group) (13.89×) over the country average.

Where do Blue Letter Bible fans live in United States?

Blue Letter Bible fans in United States are most concentrated in Texas (reach 77,631), California (reach 67,030), and Florida (reach 53,000). These three regions account for the largest share of the active audience.

What other brands do Blue Letter Bible fans also like?

Beyond Blue Letter Bible itself, the audience over-indexes on headspace (13.58×), Cherish (group) (13.89×), TV Fanatic (11.74×), and Ira Glass (18.04×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Blue Letter Bible. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.