Casely Audience in United States

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Casely has an estimated audience of 1,871,006 people in United States. 97.7% are female, 2.3% are male, average age 29.0. Top regions: Texas, California, Florida. Top brand affinities: Historic site, Combat sport, Product design, Fairy godmother, Mothercare.

The average Casely fan in United States is 29.0 years old, more female, and lives primarily in Texas. The audience is concentrated in Texas, California, Florida. Top brand affinities include Historic site, Combat sport, Product design, with strongest over-indexing on Historic site (5.02× the country average). Demographically, the Casely audience skews more female with an average age of 29.0, and over-indexes on personality traits such as Indulgence, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Shopping · Type: Website / Newspaper / Magazine

Demographics of Casely fans

Demographic split for Casely audience in United States
MetricValue
Female97.7%
Male2.3%
Average age29.0
Estimated audience size1,871,006

Audience persona

The typical Casely fan in United States is more female, around 29.0 years old, with strong Indulgence tendencies and a notable affinity for Historic site.

Top regions in United States

Top regions ranked by reach for Casely in United States
RegionReachAffinity
Texas114,4560.71×
California104,5390.51×
Florida83,6100.66×
New York70,7570.68×
Pennsylvania67,1131.07×
Ohio62,1711.08×
North Carolina58,6941.04×
Illinois55,0390.88×
Tennessee51,7971.38×
Georgia48,0180.83×
Michigan46,9150.96×
Indiana46,5831.36×
Virginia39,9070.88×
Kentucky36,2031.54×
Missouri35,3521.17×
Wisconsin33,6521.2×
Utah32,3491.93×
Alabama32,0701.23×
New Jersey31,7380.67×
Massachusetts31,2660.85×
Minnesota29,6661.11×
South Carolina27,5210.98×
Arizona25,6670.67×
Colorado25,4920.86×
Washington25,1760.67×
Iowa23,0351.49×
Louisiana22,9300.95×
Oklahoma22,0721.06×
Maryland21,0450.65×
Arkansas18,3521.19×
Kansas17,8061.21×
Mississippi15,8071.03×
Connecticut15,5310.83×
Oregon15,2260.71×
Nebraska13,1441.4×
West Virginia12,7531.46×
Idaho12,3251.31×
Nevada8,6100.48×
Maine7,8081.16×
New Hampshire7,7591.05×
South Dakota6,4671.5×
Montana6,2201.2×
North Dakota5,6231.46×
New Mexico4,9050.52×
Rhode Island4,3490.73×
Hawaii4,0550.5×
Delaware3,9170.76×
Wyoming3,2301.16×
Vermont3,1750.97×
Washington, District of Columbia3,1440.56×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Casely audience
BrandAffinityCategory
Historic site5.02×Arts & Culture
Combat sport1.79×Sports
Product design2.19×Business & Career
Fairy godmother6.98×Literature
Mothercare2.89×Kids & Family
Goop4.75×Internet & Social Media
Mathcore6.05×Music & Radio
Governor of Michigan5.51×Politics & Society
Bank account1.65×Business & Career
Vocal harmony2.76×Music & Radio
JDSU1.79×Business & Career
UK garage3.13×Music & Radio
Grinch2.28×Movies & TV
headspace5.05×Health
Joshua Jackson2.43×Movies & TV
Hardik Pandya8.06×Sports
Hipster5.06×Politics & Society
Cherish (group)5.68×Music & Radio
Janitor3.35×Home & Garden
Elsword8.43×Games

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Casely audience
TraitClusterScore
IndulgenceJOY1.65
Design AffinityPREMIUM1.56
CreativityOPEN1.51
SustainabilityBALANCE1.44
Luxury OrientationPREMIUM1.36
DIY MentalityTHRILL1.35

Worldwide distribution

Worldwide audience distribution share by country for Casely
CountryShare
United States96.2%
China1.0%
Australia0.4%

See Casely audiences in other countries

More Shopping audiences in United States

Frequently asked questions

How many fans does Casely have in United States?

Casely has an estimated audience of 1,871,006 people in United States, concentrated in Texas and California.

What is the gender split and age of Casely fans?

97.7% of Casely fans are female, 2.3% are male, with an average age of 29.0 years.

Which brands do Casely fans like most?

Casely fans show strongest brand affinity for Historic site (5.02×), Combat sport (1.79×), and Product design (2.19×) over the country average.

Where do Casely fans live in United States?

Casely fans in United States are most concentrated in Texas (reach 114,456), California (reach 104,539), and Florida (reach 83,610). These three regions account for the largest share of the active audience.

What other brands do Casely fans also like?

Beyond Casely itself, the audience over-indexes on Combat sport (1.79×), Product design (2.19×), Fairy godmother (6.98×), and Mothercare (2.89×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Casely. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.