Brown (Color) Audience in United States

Brown (Color) logo

Brown (Color) has an estimated audience of 2,239,312 people in United States. 62.2% are female, 37.8% are male, average age 40.3. Top regions: California, Texas, Florida. Top brand affinities: Women's empowerment, MK, Tierra Cali, Solo climbing, Consequence (rapper).

The average Brown (Color) fan in United States is 40.3 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Women's empowerment, MK, Tierra Cali, with strongest over-indexing on Women's empowerment (1.84× the country average). Demographically, the Brown (Color) audience skews more female with an average age of 40.3, and over-indexes on personality traits such as Luxury Orientation, Price Sensitivity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Home & Garden · Type: Topic

Demographics of Brown (Color) fans

Demographic split for Brown (Color) audience in United States
MetricValue
Female62.2%
Male37.8%
Average age40.3
Estimated audience size2,239,312

Audience persona

The typical Brown (Color) fan in United States is more female, around 40.3 years old, with strong Luxury Orientation tendencies and a notable affinity for Women's empowerment.

Top regions in United States

Top regions ranked by reach for Brown (Color) in United States
RegionReachAffinity
California277,0891.13×
Texas221,1361.15×
Florida147,6190.97×
New York143,7691.15×
Ohio91,5141.33×
Georgia79,8081.16×
Illinois74,5241×
North Carolina74,2711.1×
Pennsylvania71,3520.95×
Virginia61,1671.12×
New Jersey59,6401.05×
Michigan56,0530.96×
Massachusetts55,8431.27×
Tennessee44,5930.99×
Indiana43,3931.06×
Arizona43,0680.94×
Washington41,9480.93×
Maryland40,1071.04×
Missouri34,4630.95×
South Carolina33,5010.99×
Alabama32,9181.05×
Louisiana32,3801.12×
Kentucky31,1381.11×
Colorado28,5940.81×
Wisconsin28,0530.83×
Oklahoma26,6821.07×
Minnesota25,9040.81×
Connecticut24,4441.09×
Oregon22,4320.87×
Nevada20,2840.94×
Mississippi20,1391.09×
Utah19,5790.98×
Rhode Island19,5112.74×
Arkansas18,6961.01×
Kansas17,0460.97×
Iowa16,1090.87×
Nebraska10,0720.9×
Idaho9,8900.88×
New Mexico9,8520.88×
West Virginia9,7400.93×
Hawaii9,2150.96×
New Hampshire7,3970.84×
Maine6,5770.82×
Washington, District of Columbia6,1940.92×
Delaware5,1230.83×
Montana4,4470.72×
South Dakota4,1640.8×
Alaska3,7880.79×
North Dakota3,2200.7×
Vermont2,9270.74×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Brown (Color) audience
BrandAffinityCategory
Women's empowerment1.84×Politics & Society
MK1.58×Music & Radio
Tierra Cali2.62×Travel & Leisure
Solo climbing2.11×Sports
Consequence (rapper)1.61×Music & Radio
Janitor1.59×Home & Garden
Lebanese cuisine1.89×Food & Beverages
Certified diabetes educator3.25×Business & Career
Software widget3.49×Technology & Electronics
Hebe1.5×Home & Garden
Isabela (province)3.11×
Julio Cesar Chavez Jr.1.63×Sports
Sub Zero (Official)2.05×Literature
Tierra caliente1.63×Travel & Leisure
Further education1.99×Kids & Family
Waterford1.74×Travel & Leisure
New York Harbor2.53×Travel & Leisure
Oliver Platt1.58×Movies & TV
E-box2.44×Health
Nasal cavity1.52×Health

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Brown (Color) audience
TraitClusterScore
Luxury OrientationPREMIUM1.25
Price SensitivityPREMIUM1.24
CreativityOPEN1.21
Design AffinityPREMIUM1.16
Quality AwarenessPREMIUM1.09
TravellingTHRILL1.08

Worldwide distribution

Worldwide audience distribution share by country for Brown (Color)
CountryShare
Thailand14.5%
United States13.8%
Taiwan4.2%

See Brown (Color) audiences in other countries

More Home & Garden audiences in United States

Frequently asked questions

How many fans does Brown (Color) have in United States?

Brown (Color) has an estimated audience of 2,239,312 people in United States, concentrated in California and Texas.

What is the gender split and age of Brown (Color) fans?

62.2% of Brown (Color) fans are female, 37.8% are male, with an average age of 40.3 years.

Which brands do Brown (Color) fans like most?

Brown (Color) fans show strongest brand affinity for Women's empowerment (1.84×), MK (1.58×), and Tierra Cali (2.62×) over the country average.

Where do Brown (Color) fans live in United States?

Brown (Color) fans in United States are most concentrated in California (reach 277,089), Texas (reach 221,136), and Florida (reach 147,619). These three regions account for the largest share of the active audience.

What other brands do Brown (Color) fans also like?

Beyond Brown (Color) itself, the audience over-indexes on MK (1.58×), Tierra Cali (2.62×), Solo climbing (2.11×), and Consequence (rapper) (1.61×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Brown (Color). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.