Bucks County, Pennsylvania Audience in United States

Bucks County, Pennsylvania logo

Bucks County, Pennsylvania has an estimated audience of 1,223,671 people in United States. 55.4% are female, 44.6% are male, average age 43.5. Top brand affinities: Google Wallet, MK, Google Analytics, WGN-TV, Mariel Hemingway.

Top brand affinities include Google Wallet, MK, Google Analytics, with strongest over-indexing on Google Wallet (10.54× the country average). Demographically, the Bucks County, Pennsylvania audience skews more female with an average age of 43.5, and over-indexes on personality traits such as Family Orientation, Community Orientation.

Category: Travel & Leisure · Type: POI

Demographics of Bucks County, Pennsylvania fans

Demographic split for Bucks County, Pennsylvania audience in United States
MetricValue
Female55.4%
Male44.6%
Average age43.5
Estimated audience size1,223,671

Audience persona

The typical Bucks County, Pennsylvania fan in United States is more female, around 43.5 years old, with strong Family Orientation tendencies and a notable affinity for Google Wallet.

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Bucks County, Pennsylvania audience
BrandAffinityCategory
Google Wallet10.54×Technology & Electronics
MK2.03×Music & Radio
Google Analytics1.78×Internet & Social Media
WGN-TV1.52×Movies & TV
Mariel Hemingway1.96×Fashion & Accessoires
Golden Gate5.39×Games
Brookside1.88×Movies & TV
Aleksander Barkov, Jr.2.3×Sports
Generation Iron2.5×Movies & TV
John Key2.73×Politics & Society
Gemma Ward1.75×Fashion & Accessoires
Bruklinas1.53×Travel & Leisure
Nasi goreng3.57×Food & Beverages
Indiana University School of Medicine1.53×Business & Career
henry louis gates jr2.47×Movies & TV
Nonito Donaire1.96×Sports
Canino1.51×Travel & Leisure
Chicago Stock Exchange1.58×Business & Career
Irtra2.35×
Keynote (presentation software)1.5×Technology & Electronics

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Bucks County, Pennsylvania audience
TraitClusterScore
Family OrientationCONSERVATISM1.47
Community OrientationOPEN1.27
Quality AwarenessPREMIUM1.25
Design AffinityPREMIUM1.22
DIY MentalityTHRILL1.17
Career OrientationPOWER1.16

Worldwide distribution

Worldwide audience distribution share by country for Bucks County, Pennsylvania
CountryShare
United States96.3%
United Kingdom2.2%
Germany0.5%

See Bucks County, Pennsylvania audiences in other countries

More Travel & Leisure audiences in United States

How to read this data

Audience size is the estimated number of people in United States who actively search for Bucks County, Pennsylvania. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.