Bumblebee Audience in United States

Bumblebee logo

Bumblebee has an estimated audience of 2,474,146 people in United States. 55.5% are female, 44.5% are male, average age 35.4. Top regions: California, Texas, Florida. Top brand affinities: Combat sport, Natural rubber, Bank account, Biblical inspiration, iPEC Coaching.

The average Bumblebee fan in United States is 35.4 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Combat sport, Natural rubber, Bank account, with strongest over-indexing on Combat sport (1.57× the country average). Demographically, the Bumblebee audience skews more female with an average age of 35.4, and over-indexes on personality traits such as Risk Appetite, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Movie / TV Show / Series

Demographics of Bumblebee fans

Demographic split for Bumblebee audience in United States
MetricValue
Female55.5%
Male44.5%
Average age35.4
Estimated audience size2,474,146

Audience persona

The typical Bumblebee fan in United States is more female, around 35.4 years old, with strong Risk Appetite tendencies and a notable affinity for Combat sport.

Top regions in United States

Top regions ranked by reach for Bumblebee in United States
RegionReachAffinity
California294,1581.08×
Texas231,7691.09×
Florida153,8620.92×
New York129,5570.94×
Illinois87,0641.06×
Pennsylvania85,7541.03×
North Carolina79,4651.07×
Ohio78,9181.04×
Georgia76,8021.01×
Michigan70,0441.08×
Virginia61,5631.02×
New Jersey58,7620.93×
Arizona58,0941.15×
Washington55,4421.12×
Indiana50,7151.12×
Tennessee47,4590.96×
Massachusetts46,9590.96×
Missouri43,0501.08×
Maryland40,9980.96×
Colorado40,0421.03×
Wisconsin35,9060.96×
Minnesota35,4381×
Alabama33,5990.97×
South Carolina33,1300.89×
Oregon32,1841.13×
Kentucky31,3501.01×
Oklahoma30,1781.1×
Utah30,1361.36×
Louisiana28,6310.9×
Connecticut24,2450.98×
Nevada23,3890.98×
Iowa20,8571.02×
Arkansas20,3881×
Kansas19,8971.02×
Mississippi17,8050.87×
New Mexico14,4831.17×
Idaho14,2181.15×
West Virginia12,6511.1×
Nebraska11,9530.96×
New Hampshire9,3730.96×
Maine8,5480.96×
Hawaii8,1150.76×
Rhode Island7,2020.91×
Montana6,7480.98×
Delaware5,5550.81×
Alaska5,4231.02×
South Dakota5,0670.89×
North Dakota5,0190.99×
Washington, District of Columbia4,9430.66×
Vermont3,8070.88×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Bumblebee audience
BrandAffinityCategory
Combat sport1.57×Sports
Natural rubber1.69×Cars & Mobility
Bank account1.77×Business & Career
Biblical inspiration3.7×Politics & Society
iPEC Coaching8.18×Business & Career
N1 road (South Africa)1.65×Travel & Leisure
Paul Dano2.1×Movies & TV
Sin Embargo MX8.8×News
Hypertext2.14×Technology & Electronics
Acoustic music1.56×Music & Radio
Naperville, Illinois2.72×Travel & Leisure
Artistic inspiration1.93×Arts & Culture
Notre Dame Fighting Irish football1.62×Sports
Nasal cavity2.33×Health
Irrigation sprinkler2.73×Home & Garden
York Minster6.5×Travel & Leisure
Ellen Burstyn2.34×Movies & TV
Bulacan4.4×Travel & Leisure
Julio Cesar Chavez Jr.1.83×Sports
Temple Grandin1.86×Literature

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Bumblebee audience
TraitClusterScore
Risk AppetiteTHRILL1.98
Design AffinityPREMIUM1.5
Pet OwnershipJOY1.47
Sports ActivityPOWER1.44
ExtroversionTHRILL1.41
DIY MentalityTHRILL1.41

Worldwide distribution

Worldwide audience distribution share by country for Bumblebee
CountryShare
United States31.6%
United Kingdom8.1%
Brazil7.3%

See Bumblebee audiences in other countries

More Movies & TV audiences in United States

Frequently asked questions

How many fans does Bumblebee have in United States?

Bumblebee has an estimated audience of 2,474,146 people in United States, concentrated in California and Texas.

What is the gender split and age of Bumblebee fans?

55.5% of Bumblebee fans are female, 44.5% are male, with an average age of 35.4 years.

Which brands do Bumblebee fans like most?

Bumblebee fans show strongest brand affinity for Combat sport (1.57×), Natural rubber (1.69×), and Bank account (1.77×) over the country average.

Where do Bumblebee fans live in United States?

Bumblebee fans in United States are most concentrated in California (reach 294,158), Texas (reach 231,769), and Florida (reach 153,862). These three regions account for the largest share of the active audience.

What other brands do Bumblebee fans also like?

Beyond Bumblebee itself, the audience over-indexes on Natural rubber (1.69×), Bank account (1.77×), Biblical inspiration (3.7×), and iPEC Coaching (8.18×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Bumblebee. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.