Buster Keaton Audience in United States

Buster Keaton has an estimated audience of 698,961 people in United States. 49.6% are female, 50.4% are male, average age 45.0. Top regions: California, Texas, New York. Top brand affinities: Katharine McPhee, Bette Davis, James Dean, Brittany Snow, Elizabeth Taylor.

The average Buster Keaton fan in United States is 45.0 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Katharine McPhee, Bette Davis, James Dean, with strongest over-indexing on Katharine McPhee (94.95× the country average). Demographically, the Buster Keaton audience skews balanced with an average age of 45.0, and over-indexes on personality traits such as Spirituality, Tradition. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Person · Subtype: Actor Actress or TV Star

Demographics of Buster Keaton fans

Demographic split for Buster Keaton audience in United States
MetricValue
Female49.6%
Male50.4%
Average age45.0
Estimated audience size698,961

Audience persona

The typical Buster Keaton fan in United States is balanced, around 45.0 years old, with strong Spirituality tendencies and a notable affinity for Katharine McPhee.

Top regions in United States

Top regions ranked by reach for Buster Keaton in United States
RegionReachAffinity
California96,2811.25×
Texas50,1290.83×
New York46,0541.18×
Florida39,4430.83×
Pennsylvania25,8351.1×
Illinois25,0161.07×
Ohio22,4751.04×
Michigan20,5091.12×
North Carolina17,8100.85×
Georgia17,4020.81×
New Jersey17,1470.96×
Washington16,8561.2×
Virginia16,1700.95×
Massachusetts14,5281.05×
Tennessee13,5030.96×
Indiana12,7171×
Missouri12,2011.08×
Arizona12,1230.85×
Oregon11,7971.47×
Maryland11,3320.94×
Colorado10,4420.95×
Wisconsin10,2870.98×
Minnesota10,0101×
Kentucky8,4950.97×
South Carolina8,4740.81×
Oklahoma8,3611.08×
Louisiana7,6130.84×
Connecticut7,1891.03×
Alabama7,0090.72×
Utah6,9041.1×
Kansas6,8271.24×
Nevada6,6960.99×
Iowa5,9051.03×
Arkansas5,3210.92×
Mississippi3,9770.69×
Idaho3,6981.05×
New Mexico3,1930.91×
South Dakota3,1621.96×
Nebraska3,1580.9×
New Hampshire3,0871.12×
Maine2,9081.16×
West Virginia2,8970.89×
Rhode Island2,4281.09×
Hawaii2,1690.72×
Washington, District of Columbia2,0470.97×
Montana1,9040.98×
Delaware1,4860.77×
Vermont1,4211.16×
Alaska1,2850.86×
North Dakota1,1090.77×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Buster Keaton audience
BrandAffinityCategory
Katharine McPhee94.95×Movies & TV
Bette Davis51.14×Movies & TV
James Dean28.6×Movies & TV
Brittany Snow14.72×Movies & TV
Elizabeth Taylor17.9×Movies & TV
Robert Redford10.79×Movies & TV
Dennis Quaid20×Movies & TV
Sophia Loren25.13×Movies & TV
Julie Andrews19.69×Movies & TV
Daniel Day-Lewis20×Movies & TV
Humphrey Bogart33.52×Movies & TV
Molly Ringwald20×Movies & TV
Joan Collins33.48×Fashion & Accessoires
Shirley MacLaine20×Movies & TV
Paul Newman14.78×Movies & TV
Audrey Hepburn13.77×Movies & TV
Charlie Chaplin15.89×Movies & TV
Angela Lansbury19.93×Movies & TV
Damon Albarn28.89×Music & Radio
Suki Waterhouse15.3×Fashion & Accessoires

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Buster Keaton audience
TraitClusterScore
SpiritualityBALANCE1.7
TraditionCONSERVATISM1.65
IndividualismJOY1.61
PatriotismCONSERVATISM1.57
Urban LifestyleOPEN1.33
TravellingTHRILL1.29

Worldwide distribution

Worldwide audience distribution share by country for Buster Keaton
CountryShare
United States29.8%
United Kingdom10.3%
Italy8.7%

See Buster Keaton audiences in other countries

More Actor Actress or TV Star audiences in United States

Frequently asked questions

How many fans does Buster Keaton have in United States?

Buster Keaton has an estimated audience of 698,961 people in United States, concentrated in California and Texas.

What is the gender split and age of Buster Keaton fans?

49.6% of Buster Keaton fans are female, 50.4% are male, with an average age of 45.0 years.

Which brands do Buster Keaton fans like most?

Buster Keaton fans show strongest brand affinity for Katharine McPhee (94.95×), Bette Davis (51.14×), and James Dean (28.6×) over the country average.

Where do Buster Keaton fans live in United States?

Buster Keaton fans in United States are most concentrated in California (reach 96,281), Texas (reach 50,129), and New York (reach 46,054). These three regions account for the largest share of the active audience.

What other brands do Buster Keaton fans also like?

Beyond Buster Keaton itself, the audience over-indexes on Bette Davis (51.14×), James Dean (28.6×), Brittany Snow (14.72×), and Elizabeth Taylor (17.9×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Buster Keaton. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.