Rascasse Audience Intelligence

Buster Keaton Audience in United States

A data profile of the people who buy, follow and care about Buster Keaton in United States — modelled from more than twelve digital signal sources. Buster Keaton has an estimated audience of 673,936 people in United States.

#2153among Actor Actress or TV Star in United States#7211among Person in United States#5686in Movies & TV

The average Buster Keaton fan in United States is 45.0 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include Katharine McPhee, Bette Davis, Brittany Snow, with strongest over-indexing on Katharine McPhee (63.36× the country average).

Demographically, the Buster Keaton audience skews balanced with an average age of 45.0, and over-indexes on personality traits such as Patriotism, Spirituality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Buster Keaton fan in United States is balanced, around 45.0 years old, with strong Patriotism tendencies and a notable affinity for Katharine McPhee.

Category: Movies & TV · Type: Person · Subtype: Actor Actress or TV Star

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Buster Keaton profile in United States.

Audience size
674K
in United States
Gender
49.6%♀
50.4% male
Age
45.0
average years
Country rank
#30599
Person in United States
Fig. 01

Search interest · 12-month trend

-12%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Buster Keaton fans

49.6% are female, 50.4% are male, average age 45.0.

Fig. 02

Gender split

49.6%
Female
50.4%
Male
Demographic split for Buster Keaton audience in United States
MetricValue
Female49.6%
Male50.4%
Average age45.0
Estimated audience size673,936
Fig. 03

Age distribution

Ø 45.0
average years
Age distribution of the Buster Keaton audience in United States
Age bracketShare%
16-1918%
20-299%
30-3912%
40-4919%
50+43%
Fig. 04

Worldwide distribution

30.1%

of the worldwide Buster Keaton audience comes from United States.

Worldwide audience distribution share by country for Buster Keaton
CountryShare
United States30.1%
United Kingdom10.4%
Italy8.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Buster Keaton audience in United States is strongest.

Fig. 05

Top regions by affinity

Buster Keaton fans by region: top regions in United States
#RegionReachAffinity×
01South Dakota~3K1.69×
02Oregon~10K1.44×
03Kansas~7K1.28×
04Maine~3K1.26×
05Vermont~1K1.18×
06California~90K1.17×
07Washington~20K1.15×
08New Hampshire~3K1.15×
09New York~40K1.11×
10Utah~7K1.10×
11Massachusetts~20K1.09×
12Michigan~20K1.07×
13Missouri~10K1.07×
14Pennsylvania~20K1.06×
15Rhode Island~2K1.06×
16Illinois~20K1.05×
17Oklahoma~8K1.05×
18Connecticut~7K1.05×
19Idaho~4K1.04×
20Montana~2K1.04×
21Wisconsin~10K1.01×
22Kentucky~9K1.01×
23Iowa~6K1.00×
24Ohio~20K0.99×
25Minnesota~10K0.99×
26Indiana~10K0.98×
27Washington, District of Columbia~2K0.97×
28Alaska~1K0.97×
29Virginia~20K0.95×
30West Virginia~3K0.95×
31New Jersey~20K0.94×
32Tennessee~10K0.94×
33Maryland~10K0.94×
34Nevada~6K0.94×
35New Mexico~3K0.94×
36Nebraska~3K0.94×
37Arkansas~5K0.93×
38Colorado~10K0.92×
39North Dakota~1K0.89×
40Arizona~10K0.87×
41Delaware~2K0.86×
42North Carolina~20K0.85×
43Louisiana~8K0.83×
44Hawaii~2K0.80×
45Texas~50K0.79×
46South Carolina~8K0.79×
47Florida~40K0.78×
48Alabama~8K0.78×
49Georgia~20K0.77×
50Mississippi~4K0.76×
Fig. 06

Affinity by region

Affinity by region — Buster Keaton, United States
0.76×1.00×1.69×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Buster Keaton audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Buster Keaton audience
#·InterestCategoryAffinity×
01Katharine McPheeMovies & TV63.36×
02Bette DavisMovies & TV47.08×
03Humphrey BogartMovies & TV35.55×
04Joan CollinsFashion & Accessoires32.39×
05James DeanMovies & TV27.27×
06Sophia LorenMovies & TV20.97×
07Dennis QuaidMovies & TV20.00×
08Molly RingwaldMovies & TV20.00×
09Shirley MacLaineMovies & TV20.00×
10A Beautiful Mind (film)Movies & TV20.00×
11Grace KellyMovies & TV17.26×
12Brittany SnowMovies & TV16.13×
13Julie AndrewsMovies & TV16.12×
14Jessica ChastainMovies & TV15.66×
15Elizabeth TaylorMovies & TV15.41×
16Paul NewmanMovies & TV14.02×
17Charlie ChaplinMovies & TV13.30×
18Lily AllenMusic & Radio13.03×
19Kate BeckinsaleMovies & TV11.89×
20Robert RedfordMovies & TV9.52×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Buster Keaton audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Buster Keaton audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM2.52×
SpiritualityBALANCE2.10×
IndividualismJOY1.70×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Buster Keaton audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.64×
Pet OwnershipJOY0.79×
DIY MentalityTHRILL0.79×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Buster Keaton have in United States?

Buster Keaton has an estimated audience of 673,936 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Buster Keaton fans?

49.6% of Buster Keaton fans are female, 50.4% are male, with an average age of 45.0 years.

03

Which brands do Buster Keaton fans like most?

Buster Keaton fans show strongest brand affinity for Katharine McPhee (63.36×), Bette Davis (47.08×), and Brittany Snow (16.13×) over the country average.

04

Where do Buster Keaton fans live in United States?

Buster Keaton fans in United States are most concentrated in California (reach ~90K), Texas (reach ~50K), and New York (reach ~40K). These three regions account for the largest share of the active audience.

05

What other brands do Buster Keaton fans also like?

Beyond Buster Keaton itself, the audience over-indexes on Bette Davis (47.08×), Brittany Snow (16.13×), James Dean (27.27×), and Dennis Quaid (20×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

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See Buster Keaton audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Buster Keaton. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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