Captain Marvel (Marvel Comics) Audience in United States

Captain Marvel (Marvel Comics) logo

Captain Marvel (Marvel Comics) has an estimated audience of 292,767 people in United States. 35.1% are female, 64.9% are male, average age 27.3. Top regions: California, Texas, Florida. Top brand affinities: Keene, New Hampshire, Meals on Wheels, JDM Cars, Jezebel (film), Expatriates in the United Arab Emirates.

The average Captain Marvel (Marvel Comics) fan in United States is 27.3 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Keene, New Hampshire, Meals on Wheels, JDM Cars, with strongest over-indexing on Keene, New Hampshire (675× the country average). Demographically, the Captain Marvel (Marvel Comics) audience skews more male with an average age of 27.3, and over-indexes on personality traits such as LGBTQ+ Identity, Patriotism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Fictional Character

Demographics of Captain Marvel (Marvel Comics) fans

Demographic split for Captain Marvel (Marvel Comics) audience in United States
MetricValue
Female35.1%
Male64.9%
Average age27.3
Estimated audience size292,767

Audience persona

The typical Captain Marvel (Marvel Comics) fan in United States is more male, around 27.3 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Keene, New Hampshire.

Top regions in United States

Top regions ranked by reach for Captain Marvel (Marvel Comics) in United States
RegionReachAffinity
California36,7501.14×
Texas28,1441.12×
Florida20,7931.05×
New York14,8140.91×
Illinois9,7671×
Pennsylvania9,6190.98×
Ohio9,5191.06×
Georgia9,4621.05×
North Carolina9,1241.04×
Michigan8,1481.06×
Arizona7,6641.28×
Virginia7,0520.99×
New Jersey6,9190.93×
Washington6,2851.07×
Tennessee5,8781×
Indiana5,8561.09×
Missouri5,8001.23×
Massachusetts4,8750.85×
Maryland4,8250.96×
Colorado4,7451.03×
Alabama4,6701.14×
South Carolina4,1590.94×
Wisconsin4,1440.94×
Minnesota3,9390.94×
Oklahoma3,8211.18×
Kentucky3,7621.02×
Louisiana3,6800.97×
Oregon3,4841.04×
Utah3,2951.26×
Nevada2,9301.03×
Connecticut2,7680.94×
Kansas2,4241.05×
Arkansas2,4221×
Iowa2,3860.99×
Mississippi2,2250.92×
Idaho1,5201.04×
Nebraska1,4781.01×
New Mexico1,4200.97×
West Virginia1,3110.96×
Hawaii1,2931.03×
New Hampshire1,0540.91×
Montana9311.15×
Maine9060.86×
Rhode Island7530.81×
Alaska7111.14×
Delaware6750.84×
Washington, District of Columbia6420.73×
South Dakota5980.88×
North Dakota5450.91×
Wyoming3860.89×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Captain Marvel (Marvel Comics) audience
BrandAffinityCategory
Keene, New Hampshire675×Travel & Leisure
Meals on Wheels33.21×Food & Beverages
JDM Cars38.41×Cars & Mobility
Jezebel (film)14.52×Movies & TV
Expatriates in the United Arab Emirates116.88×Business & Career
Monogram6.09×Home & Garden
Electrolyte7.13×Health
Urban Outfitters2.68×Shopping
Dog breed1.68×Pets & Animals
Grinch5.19×Movies & TV
Product design2.4×Business & Career
Wok7.56×Food & Beverages
Ricky Stenhouse, Jr.17.84×Sports
Goop5.35×Internet & Social Media
Vocal harmony4.31×Music & Radio
Combat sport1.51×Sports
KTLA 5 Morning News41.53×Movies & TV
Pro-Ject3.22×Music & Radio
edureka28.57×Business & Career
Kenosha, Wisconsin8.36×Travel & Leisure

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Captain Marvel (Marvel Comics) audience
TraitClusterScore
LGBTQ+ IdentityOPEN3.19
PatriotismCONSERVATISM1.8
Early Adopter MentalityPOWER1.5
ExtroversionTHRILL1.36
IndividualismJOY1.27
Pet OwnershipJOY1.26

Worldwide distribution

Worldwide audience distribution share by country for Captain Marvel (Marvel Comics)
CountryShare
United States19.0%
Canada10.7%
Australia6.3%

See Captain Marvel (Marvel Comics) audiences in other countries

More Movies & TV audiences in United States

Frequently asked questions

How many fans does Captain Marvel (Marvel Comics) have in United States?

Captain Marvel (Marvel Comics) has an estimated audience of 292,767 people in United States, concentrated in California and Texas.

What is the gender split and age of Captain Marvel (Marvel Comics) fans?

35.1% of Captain Marvel (Marvel Comics) fans are female, 64.9% are male, with an average age of 27.3 years.

Which brands do Captain Marvel (Marvel Comics) fans like most?

Captain Marvel (Marvel Comics) fans show strongest brand affinity for Keene, New Hampshire (675×), Meals on Wheels (33.21×), and JDM Cars (38.41×) over the country average.

Where do Captain Marvel (Marvel Comics) fans live in United States?

Captain Marvel (Marvel Comics) fans in United States are most concentrated in California (reach 36,750), Texas (reach 28,144), and Florida (reach 20,793). These three regions account for the largest share of the active audience.

What other brands do Captain Marvel (Marvel Comics) fans also like?

Beyond Captain Marvel (Marvel Comics) itself, the audience over-indexes on Meals on Wheels (33.21×), JDM Cars (38.41×), Jezebel (film) (14.52×), and Expatriates in the United Arab Emirates (116.88×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Captain Marvel (Marvel Comics). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.