Kenosha, Wisconsin Audience in United States

Kenosha, Wisconsin logo

Kenosha, Wisconsin has an estimated audience of 556,624 people in United States. 60.9% are female, 39.1% are male, average age 40.9. Top regions: Wisconsin, Illinois, California. Top brand affinities: Pro-Ject, Tuscany, Mad About You, Elsword, Cullinan Diamond.

The average Kenosha, Wisconsin fan in United States is 40.9 years old, more female, and lives primarily in Wisconsin. The audience is concentrated in Wisconsin, Illinois, California. Top brand affinities include Pro-Ject, Tuscany, Mad About You, with strongest over-indexing on Pro-Ject (4.58× the country average). Demographically, the Kenosha, Wisconsin audience skews more female with an average age of 40.9, and over-indexes on personality traits such as Urban Lifestyle, Convenience Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: POI · Subtype: Department store

Demographics of Kenosha, Wisconsin fans

Demographic split for Kenosha, Wisconsin audience in United States
MetricValue
Female60.9%
Male39.1%
Average age40.9
Estimated audience size556,624

Audience persona

The typical Kenosha, Wisconsin fan in United States is more female, around 40.9 years old, with strong Urban Lifestyle tendencies and a notable affinity for Pro-Ject.

Top regions in United States

Top regions ranked by reach for Kenosha, Wisconsin in United States
RegionReachAffinity
Wisconsin161,39419.27×
Illinois116,1136.26×
California26,2320.43×
Texas20,8270.44×
Florida16,6140.44×
New York13,0200.42×
Michigan12,4260.85×
Minnesota10,5921.33×
Ohio10,3940.61×
Indiana9,3080.92×
Colorado8,9091.02×
Pennsylvania8,4040.45×
Georgia8,0760.47×
North Carolina7,1170.42×
Virginia6,8110.5×
Tennessee5,9960.54×
Missouri5,9200.66×
Arizona5,8960.52×
Iowa5,7071.24×
Washington5,6620.51×
New Jersey5,2170.37×
Massachusetts4,8350.44×
Maryland4,4720.47×
Kentucky3,7490.54×
Oklahoma3,4670.56×
South Carolina3,3300.4×
Alabama2,9360.38×
Oregon2,9340.46×
Louisiana2,7160.38×
Kansas2,5800.59×
Nevada2,4190.45×
Connecticut2,4030.43×
Arkansas2,2760.5×
Utah2,0440.41×
Mississippi1,7740.39×
Nebraska1,5640.56×
Idaho1,1770.42×
New Mexico1,1100.4×
Washington, District of Columbia9700.58×
West Virginia8950.35×
Hawaii8730.36×
Maine7760.39×
New Hampshire7710.35×
North Dakota7710.67×
Montana7190.47×
South Dakota6640.52×
Rhode Island6040.34×
Delaware5310.35×
Alaska4600.39×
Wyoming3730.45×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Kenosha, Wisconsin audience
BrandAffinityCategory
Pro-Ject4.58×Music & Radio
Tuscany6.12×Travel & Leisure
Mad About You9.44×Movies & TV
Elsword9.74×Games
Cullinan Diamond9.74×
JDSU1.65×Business & Career
Fairy godmother3.32×Literature
Noodle (Gorillaz)1.56×Music & Radio
Home staging2.27×Home & Garden
Governor of Michigan3.01×Politics & Society
Goop2.14×Internet & Social Media
Hipster3.66×Politics & Society
Julio Cesar Chavez Jr.2.68×Sports
Stamp collecting1.68×Home & Garden
Wok2.31×Food & Beverages
UK garage1.84×Music & Radio
Google Home2.17×Technology & Electronics
WESH1.56×Movies & TV
Notre Dame Fighting Irish women's basketball3.11×Sports
headspace2.8×Health

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Kenosha, Wisconsin audience
TraitClusterScore
Urban LifestyleOPEN1.42
Convenience OrientationPREMIUM1.25
DIY MentalityTHRILL1.21
Community OrientationOPEN1.2
ExtroversionTHRILL1.14
Price SensitivityPREMIUM1.13

Worldwide distribution

Worldwide audience distribution share by country for Kenosha, Wisconsin
CountryShare
United States95.0%
Germany1.8%
United Kingdom1.7%

See Kenosha, Wisconsin audiences in other countries

More Department store audiences in United States

Frequently asked questions

How many fans does Kenosha, Wisconsin have in United States?

Kenosha, Wisconsin has an estimated audience of 556,624 people in United States, concentrated in Wisconsin and Illinois.

What is the gender split and age of Kenosha, Wisconsin fans?

60.9% of Kenosha, Wisconsin fans are female, 39.1% are male, with an average age of 40.9 years.

Which brands do Kenosha, Wisconsin fans like most?

Kenosha, Wisconsin fans show strongest brand affinity for Pro-Ject (4.58×), Tuscany (6.12×), and Mad About You (9.44×) over the country average.

Where do Kenosha, Wisconsin fans live in United States?

Kenosha, Wisconsin fans in United States are most concentrated in Wisconsin (reach 161,394), Illinois (reach 116,113), and California (reach 26,232). These three regions account for the largest share of the active audience.

What other brands do Kenosha, Wisconsin fans also like?

Beyond Kenosha, Wisconsin itself, the audience over-indexes on Tuscany (6.12×), Mad About You (9.44×), Elsword (9.74×), and Cullinan Diamond (9.74×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Kenosha, Wisconsin. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.