Casa Grande, Arizona Audience in United States

Casa Grande, Arizona logo

Casa Grande, Arizona has an estimated audience of 390,858 people in United States. 56.6% are female, 43.4% are male, average age 38.8. Top regions: Arizona, California, Florida. Top brand affinities: Jumia, Life of Pi, The Tree of Life (film), Mad About You, Better Off Dead (film).

The average Casa Grande, Arizona fan in United States is 38.8 years old, more female, and lives primarily in Arizona. The audience is concentrated in Arizona, California, Florida. Top brand affinities include Jumia, Life of Pi, The Tree of Life (film), with strongest over-indexing on Jumia (8.61× the country average). Demographically, the Casa Grande, Arizona audience skews more female with an average age of 38.8, and over-indexes on personality traits such as Need for Security, DIY Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: POI

Demographics of Casa Grande, Arizona fans

Demographic split for Casa Grande, Arizona audience in United States
MetricValue
Female56.6%
Male43.4%
Average age38.8
Estimated audience size390,858

Audience persona

The typical Casa Grande, Arizona fan in United States is more female, around 38.8 years old, with strong Need for Security tendencies and a notable affinity for Jumia.

Top regions in United States

Top regions ranked by reach for Casa Grande, Arizona in United States
RegionReachAffinity
Arizona93,47611.71×
California26,8270.62×
Florida19,6070.74×
Ohio16,0041.33×
Texas13,6460.41×
Georgia13,2271.1×
Indiana12,0611.69×
Virginia10,7401.13×
North Carolina10,4340.89×
Nevada8,2622.19×
Tennessee8,1141.03×
Kentucky7,6281.56×
Vermont7,39010.77×
West Virginia5,7483.16×
New York5,6710.26×
Illinois4,6470.36×
Missouri4,2540.68×
Colorado3,3630.55×
Kansas3,0600.99×
Washington2,9500.38×
Pennsylvania2,5960.2×
Michigan2,5890.25×
Wisconsin2,1620.37×
New Jersey2,0520.21×
Oregon1,9030.42×
New Mexico1,6790.86×
Massachusetts1,6640.22×
Minnesota1,5730.28×
Iowa1,5380.48×
Oklahoma1,4630.34×
Maryland1,3510.2×
Utah1,2700.36×
South Carolina1,0780.18×
Alabama1,0290.19×
Louisiana9650.19×
Connecticut9420.24×
Montana9150.84×
Arkansas9020.28×
Idaho7920.4×
Mississippi5430.17×
Nebraska5240.27×
Washington, District of Columbia4010.34×
Hawaii3490.21×
New Hampshire3320.22×
South Dakota2620.29×
Maine2580.18×
Alaska2530.3×
North Dakota2390.3×
Wyoming2150.37×
Rhode Island1910.15×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Casa Grande, Arizona audience
BrandAffinityCategory
Jumia8.61×Fashion & Accessoires
Life of Pi2.12×Movies & TV
The Tree of Life (film)1.99×Movies & TV
Mad About You1.74×Movies & TV
Better Off Dead (film)1.52×Movies & TV
Academy Award for Best Film Editing1.62×Movies & TV
Iyanla Vanzant1.6×Business & Career
Star Trek: Insurrection2.66×Movies & TV
Ext JS2.18×Technology & Electronics
Adventureland (Iowa)2.19×
ixigo1.87×Travel & Leisure
Lockport, Illinois2.77×Shopping
Aix-Marseille University3.19×Business & Career
Jeb Burton1.86×Sports
Cagayan1.83×Travel & Leisure
Louis IX of France1.67×Politics & Society
Industrial Workers of the World1.54×Travel & Leisure
Summer Days (And Summer Nights!!)1.74×Music & Radio
Ma Mère1.69×Movies & TV
Grammy Award for Best Pop Vocal Album1.57×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Casa Grande, Arizona audience
TraitClusterScore
Need for SecurityCONSERVATISM1.21
DIY MentalityTHRILL1.19
Career OrientationPOWER1.18
Price SensitivityPREMIUM1.12
TraditionCONSERVATISM1.01
Risk AppetiteTHRILL1

Worldwide distribution

Worldwide audience distribution share by country for Casa Grande, Arizona
CountryShare
United States33.9%
Brazil18.1%
India16.0%

See Casa Grande, Arizona audiences in other countries

More Travel & Leisure audiences in United States

Frequently asked questions

How many fans does Casa Grande, Arizona have in United States?

Casa Grande, Arizona has an estimated audience of 390,858 people in United States, concentrated in Arizona and California.

What is the gender split and age of Casa Grande, Arizona fans?

56.6% of Casa Grande, Arizona fans are female, 43.4% are male, with an average age of 38.8 years.

Which brands do Casa Grande, Arizona fans like most?

Casa Grande, Arizona fans show strongest brand affinity for Jumia (8.61×), Life of Pi (2.12×), and The Tree of Life (film) (1.99×) over the country average.

Where do Casa Grande, Arizona fans live in United States?

Casa Grande, Arizona fans in United States are most concentrated in Arizona (reach 93,476), California (reach 26,827), and Florida (reach 19,607). These three regions account for the largest share of the active audience.

What other brands do Casa Grande, Arizona fans also like?

Beyond Casa Grande, Arizona itself, the audience over-indexes on Life of Pi (2.12×), The Tree of Life (film) (1.99×), Mad About You (1.74×), and Better Off Dead (film) (1.52×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Casa Grande, Arizona. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.