ChapStick Audience in United States

ChapStick logo

ChapStick has an estimated audience of 791,033 people in United States. 88.5% are female, 11.5% are male, average age 31.1. Top regions: California, Texas, New York. Top brand affinities: Gerard Butler, Estadio Akron, Carlo Rossi, Syoss, Labello.

The average ChapStick fan in United States is 31.1 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Gerard Butler, Estadio Akron, Carlo Rossi, with strongest over-indexing on Gerard Butler (12.86× the country average). Demographically, the ChapStick audience skews more female with an average age of 31.1, and over-indexes on personality traits such as Luxury Orientation, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Beauty & Wellness · Type: Brand · Subtype: Cosmetics

Demographics of ChapStick fans

Demographic split for ChapStick audience in United States
MetricValue
Female88.5%
Male11.5%
Average age31.1
Estimated audience size791,033

Audience persona

The typical ChapStick fan in United States is more female, around 31.1 years old, with strong Luxury Orientation tendencies and a notable affinity for Gerard Butler.

Top regions in United States

Top regions ranked by reach for ChapStick in United States
RegionReachAffinity
California102,4151.18×
Texas81,5711.2×
New York48,3191.09×
Florida45,6980.85×
Illinois31,0941.18×
Pennsylvania28,3311.06×
Ohio25,0751.03×
Georgia24,8691.02×
North Carolina24,7611.04×
Tennessee24,6131.55×
New Jersey23,0651.15×
Michigan21,3511.03×
Virginia20,0261.04×
Arizona17,7851.1×
Indiana16,6491.15×
Massachusetts16,4941.06×
Washington15,1440.95×
Colorado13,4071.08×
Maryland13,1020.96×
Wisconsin12,8141.08×
Missouri12,3960.97×
Minnesota11,5871.02×
South Carolina11,3800.96×
Alabama10,2950.93×
Kentucky10,1971.03×
Louisiana9,1170.89×
Nevada8,8841.16×
Oklahoma8,8321.01×
Utah8,6141.22×
Oregon8,2830.91×
Connecticut8,2141.04×
Iowa6,9341.06×
Kansas6,6221.06×
Arkansas6,1640.95×
Mississippi5,1050.78×
Nebraska4,3191.09×
New Mexico4,1991.06×
Idaho3,9140.99×
West Virginia3,8031.03×
New Hampshire2,5540.82×
Maine2,3880.84×
Hawaii2,3500.69×
Rhode Island2,1490.85×
Delaware1,9500.89×
North Dakota1,8531.14×
Montana1,7910.82×
Washington, District of Columbia1,7260.73×
South Dakota1,6950.93×
Alaska1,3780.81×
Vermont1,0330.74×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for ChapStick audience
BrandAffinityCategory
Gerard Butler12.86×Movies & TV
Estadio Akron82.56×Sports
Carlo Rossi101.8×Food & Beverages
Syoss132.09×Beauty & Wellness
Labello92.87×Beauty & Wellness
Liam Hemsworth12.06×Movies & TV
Missguided15.47×Fashion & Accessoires
From You Flowers29.84×Home & Garden
Dollar Store Crafts48.4×
Woman's Day (Australian magazine)47.76×Internet & Social Media
Ampm12.82×Food & Beverages
Hayley Paige53.81×Fashion & Accessoires
Scribd16.71×Technology & Electronics
Yahoo!奇摩名人娛樂2.4×Internet & Social Media
Ryan Gosling5.47×Movies & TV
Petro-Canada56.98×Cars & Mobility
Taylor Lautner8.22×Movies & TV
Rose hip19.87×Health
Monogrammed Cases And Skins20.15×Fashion & Accessoires
Eureka Seven33.65×Literature

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by ChapStick audience
TraitClusterScore
Luxury OrientationPREMIUM2.59
SustainabilityBALANCE1.45
Price SensitivityPREMIUM1.3
Early Adopter MentalityPOWER1.25
CreativityOPEN1.23
Design AffinityPREMIUM1.23

Worldwide distribution

Worldwide audience distribution share by country for ChapStick
CountryShare
United States48.5%
Colombia5.6%
India3.7%

See ChapStick audiences in other countries

More Cosmetics audiences in United States

Frequently asked questions

How many fans does ChapStick have in United States?

ChapStick has an estimated audience of 791,033 people in United States, concentrated in California and Texas.

What is the gender split and age of ChapStick fans?

88.5% of ChapStick fans are female, 11.5% are male, with an average age of 31.1 years.

Which brands do ChapStick fans like most?

ChapStick fans show strongest brand affinity for Gerard Butler (12.86×), Estadio Akron (82.56×), and Carlo Rossi (101.8×) over the country average.

Where do ChapStick fans live in United States?

ChapStick fans in United States are most concentrated in California (reach 102,415), Texas (reach 81,571), and New York (reach 48,319). These three regions account for the largest share of the active audience.

What other brands do ChapStick fans also like?

Beyond ChapStick itself, the audience over-indexes on Estadio Akron (82.56×), Carlo Rossi (101.8×), Syoss (132.09×), and Labello (92.87×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for ChapStick. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.