Rascasse Audience Intelligence

ChapStick Target Market in United States

A data profile of the people who buy, follow and care about ChapStick in United States — modelled from more than twelve digital signal sources. ChapStick has an estimated audience of 676,465 people in United States.

#64among Cosmetics in United States#3144among Brand in United States#358in Beauty & Wellness

The average ChapStick fan in United States is 31.1 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include Estadio Akron, Carlo Rossi, Gerard Butler, with strongest over-indexing on Estadio Akron (82.56× the country average).

Demographically, the ChapStick audience skews more female with an average age of 31.1, and over-indexes on personality traits such as Pet Ownership, Design Affinity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical ChapStick fan in United States is more female, around 31.1 years old, with strong Pet Ownership tendencies and a notable affinity for Estadio Akron.

Category: Beauty & Wellness · Type: Brand · Subtype: Cosmetics

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the ChapStick profile in United States.

Audience size
676K
in United States
Gender
88.5%♀
11.5% male
Age
31.1
average years
Country rank
#30535
Brand in United States
Fig. 01

Search interest · 12-month trend

-39%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of ChapStick

88.5% are female, 11.5% are male, average age 31.1.

Fig. 02

Gender split

88.5%
Female
11.5%
Male
Demographic split for ChapStick audience in United States
MetricValue
Female88.5%
Male11.5%
Average age31.1
Estimated audience size676,465
Fig. 03

Age distribution

Ø 31.1
average years
Age distribution of the ChapStick audience in United States
Age bracketShare%
16-1941%
20-2923%
30-3917%
40-4910%
50+8%
Fig. 04

Worldwide distribution

34.6%

of the worldwide ChapStick audience comes from United States.

Worldwide audience distribution share by country for ChapStick
CountryShare
United States34.6%
India13.7%
United Kingdom8.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the ChapStick audience in United States is strongest.

Fig. 05

Top regions by affinity

ChapStick customers by region in United States
#RegionReachAffinity×
01Indiana~30K2.21×
02Tennessee~20K1.46×
03Minnesota~20K1.37×
04Massachusetts~20K1.22×
05Illinois~30K1.14×
06Washington~20K1.13×
07Texas~70K1.08×
08North Dakota~2K1.08×
09Kansas~7K1.07×
10Nebraska~4K1.07×
11Wisconsin~10K1.06×
12New Mexico~4K1.06×
13Kentucky~10K1.05×
14New Jersey~20K1.04×
15Maine~3K1.04×
16New York~50K1.03×
17Utah~7K1.03×
18Iowa~7K1.03×
19Maryland~10K1.02×
20Connecticut~8K1.01×
21California~90K1.00×
22Georgia~20K1.00×
23Vermont~1K1.00×
24Missouri~10K0.99×
25South Dakota~2K0.99×
26Ohio~20K0.98×
27North Carolina~20K0.98×
28Michigan~20K0.98×
29Oregon~9K0.97×
30Virginia~20K0.96×
31Colorado~10K0.96×
32West Virginia~4K0.96×
33Delaware~2K0.96×
34Pennsylvania~30K0.95×
35Washington, District of Columbia~2K0.95×
36Arizona~10K0.93×
37Oklahoma~8K0.93×
38Alaska~2K0.93×
39Nevada~7K0.92×
40Idaho~4K0.92×
41New Hampshire~3K0.92×
42Rhode Island~2K0.90×
43Arkansas~6K0.88×
44Alabama~10K0.87×
45South Carolina~10K0.86×
46Montana~2K0.85×
47Louisiana~8K0.82×
48Mississippi~5K0.77×
49Hawaii~3K0.75×
50Florida~40K0.71×
Fig. 06

Affinity by region

Affinity by region — ChapStick, United States
0.71×1.00×2.21×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the ChapStick audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for ChapStick audience
#·InterestCategoryAffinity×
01SyossBeauty & Wellness132.09×
02Carlo RossiFood & Beverages101.80×
03LabelloBeauty & Wellness92.87×
04Estadio AkronSports82.56×
05Petro-CanadaCars & Mobility56.98×
06Hayley PaigeFashion & Accessoires53.81×
07Dollar Store CraftsEvent48.40×
08Eureka SevenLiterature33.65×
09From You FlowersHome & Garden29.84×
10Cactus Club CafeFood & Beverages27.13×
11Monogrammed Cases And SkinsFashion & Accessoires20.15×
12Rose hipHealth19.87×
13ScribdTechnology & Electronics16.71×
14MissguidedFashion & Accessoires15.47×
15Gerard ButlerMovies & TV12.86×
16AmpmFood & Beverages12.82×
17Liam HemsworthMovies & TV12.06×
18Taylor LautnerMovies & TV8.22×
19Ryan GoslingMovies & TV5.47×
20SephoraShopping1.79×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the ChapStick audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by ChapStick audience · What stands out
TraitClusterDeviationScore
Pet OwnershipJOY1.27×
Design AffinityPREMIUM1.21×
MindfulnessBALANCE1.17×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by ChapStick audience · Rather not
TraitClusterDeviationScore
Need for SecurityCONSERVATISM0.70×
Career OrientationPOWER0.73×
PatriotismCONSERVATISM0.73×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is ChapStick's target market in United States?

ChapStick's target market in United States covers an estimated 676,465 people, concentrated in California and Texas.

02

What is the gender split and age of ChapStick customers?

88.5% of the ChapStick audience are female, 11.5% are male, with an average age of 31.1 years.

03

Which brands do ChapStick fans like most?

ChapStick fans show strongest brand affinity for Estadio Akron (82.56×), Carlo Rossi (101.8×), and Gerard Butler (12.86×) over the country average.

04

Where do ChapStick fans live in United States?

ChapStick fans in United States are most concentrated in California (reach ~90K), Texas (reach ~70K), and New York (reach ~50K). These three regions account for the largest share of the active audience.

05

What other brands do ChapStick fans also like?

Beyond ChapStick itself, the audience over-indexes on Carlo Rossi (101.8×), Gerard Butler (12.86×), Syoss (132.09×), and Labello (92.87×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Cosmetics audiences in United States

See ChapStick audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for ChapStick. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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